---
title: "Beauty & Personal Care on Amazon United States — $7.3B/yr Across 9862 Niches - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care"
last_updated: "2026-07-20T00:31:19.923Z"
locale: en
meta:
  description: "Market analysis of Beauty & Personal Care on Amazon United States: 9862 niches tracked, $7.3B/yr of combined demand, each niche scored with a launch verdict."
  "og:description": "Market analysis of Beauty & Personal Care on Amazon United States: 9862 niches tracked, $7.3B/yr of combined demand, each niche scored with a launch verdict."
  "og:title": "Beauty & Personal Care on Amazon United States — $7.3B/yr Across 9862 Niches - Flapen"
---

# **Beauty & Personal Care**

$7.3B/yr of tracked demand across 9,862 niches on Amazon United States (median 90-day growth -0.6%) — led by yuli collagen night wrapping mask at 83/100.

#2 of 17 tracked United States categories · 20% of the tracked market

**Niches tracked**

**9,862**

Data through 2026-07-05

**Market / yr**

**$7.3B**

across tracked niches

**Median growth (90d)**

**-0.6%**

search volume vs the prior quarter

**Launch-ready**

**514**

niches that clear our launch bar

**514** of 9862 tracked niches clear our launch bar.

[Launch it **514**](https://flapen.com/research/niches?market=us&categories=us:11055981&verdict=launch "See these niches in the workspace") [ Worth a look **3754**](https://flapen.com/research/niches?market=us&categories=us:11055981&verdict=watch "See these niches in the workspace") [ Skip it **5594**](https://flapen.com/research/niches?market=us&categories=us:11055981&verdict=skip "See these niches in the workspace")

**Signals**[** Trending **2,989](https://flapen.com/research/niches?market=us&categories=us:11055981&signal=trending) [** Low Competition **5,390](https://flapen.com/research/niches?market=us&categories=us:11055981&signal=low_competition) [** Quality Gap **743](https://flapen.com/research/niches?market=us&categories=us:11055981&signal=quality_gap) [** High Returns **516](https://flapen.com/research/niches?market=us&categories=us:11055981&signal=high_returns) [** High Price **957](https://flapen.com/research/niches?market=us&categories=us:11055981&signal=high_price) [** Out of Stock **569](https://flapen.com/research/niches?market=us&categories=us:11055981&signal=out_of_stock)

## **Where the money is**

Yearly tracked market size by niche

Top 100 of 250 niches by market size shown ## **Top picks**The strongest niches we track in Beauty & Personal Care**Launch it**### [yuli collagen night wrapping mask](https://flapen.com/research/us/beauty-personal-care/yuli-collagen-night-wrapping-mask) A $2.3M/yr market growing +129.1% this quarter with returns at 0.9% — clears our launch bar.<dl><dt>**Market/yr**</dt><dd>**$2.3M**</dd><dt>**Growth 90d**</dt><dd>**+129.1%**</dd><dt>**Top-5 clicks**</dt><dd>**54%**</dd><dt>**Rating**</dt><dd>**4.0★**</dd></dl>[**~~Read the full verdict → ~~**](https://flapen.com/research/us/beauty-personal-care/yuli-collagen-night-wrapping-mask)**Launch it**### [castor oil roll on](https://flapen.com/research/us/beauty-personal-care/castor-oil-roll-on) A $1.7M/yr market growing +549.6% this quarter with returns at 0.5% — clears our launch bar.<dl><dt>**Market/yr**</dt><dd>**$1.7M**</dd><dt>**Growth 90d**</dt><dd>**+549.6%**</dd><dt>**Top-5 clicks**</dt><dd>**48%**</dd><dt>**Rating**</dt><dd>**3.8★**</dd></dl>[**~~Read the full verdict → ~~**](https://flapen.com/research/us/beauty-personal-care/castor-oil-roll-on)**Worth a look**### [chelsea laboratory firm and restore formula](https://flapen.com/research/us/beauty-personal-care/chelsea-laboratory-firm-and-restore-formula) Shows a thin review moat (12 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.<dl><dt>**Market/yr**</dt><dd>**$693K**</dd><dt>**Growth 90d**</dt><dd>**+147.6%**</dd><dt>**Top-5 clicks**</dt><dd>**50%**</dd><dt>**Rating**</dt><dd>**3.8★**</dd></dl>[**~~Read the full verdict → ~~**](https://flapen.com/research/us/beauty-personal-care/chelsea-laboratory-firm-and-restore-formula) ## **Opportunity map**Each bubble is one niche — 90-day growth against how locked the shelf is; bubble size tracks market size, color grades the verdict. Click a bubble to open its verdict.-50%0%+50%+100%+150%0%25%50%75%100% Top-5 click share — right = concentratedGrowth 90dyuli collagen night wra…castor oil roll onLaunch it Worth a look Skip it ## **Demand & seasonality**Weekly Amazon search volume, last 104 weeks — median niche search growth of -0.6% over the last 90 days.150.0M100.0MPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay No pronounced peak months · busiest ÷ quietest = 1.4× Latest week hidden while niches are still reporting it. ## **Movers — rising vs cooling niches by 90-day growth**### **Rising**#NameGrowth (90d)1 [electric spray air cushion massage comb](https://flapen.com/research/us/beauty-personal-care/electric-spray-air-cushion-massage-comb) $543K/yr**↑>1,000%**2 [kaori persimmon soap](https://flapen.com/research/us/beauty-personal-care/kaori-persimmon-soap) $393K/yr**↑>1,000%**3 [tanning patches](https://flapen.com/research/us/beauty-personal-care/tanning-patches) $280K/yr**↑>1,000%**4 [flown go brush pro](https://flapen.com/research/us/beauty-personal-care/flown-go-brush-pro) $340K/yr**↑>1,000%**5 [glitter wand](https://flapen.com/research/us/beauty-personal-care/glitter-wand) $589K/yr**↑>1,000%**### **Cooling**#NameGrowth (90d)1 [st patricks day accessories](https://flapen.com/research/us/beauty-personal-care/st-patricks-day-accessories) $719K/yr**↓98.6%**2 [lumine skin](https://flapen.com/research/us/beauty-personal-care/lumine-skin) $261K/yr**↓80.4%**3 [ialuset hyaluronic acid cream](https://flapen.com/research/us/beauty-personal-care/ialuset-hyaluronic-acid-cream) $702K/yr**↓80.2%**4 [gray hair spray](https://flapen.com/research/us/beauty-personal-care/gray-hair-spray) $259K/yr**↓78.3%**5 [tarte glow wardrobe highlighting eye & cheek palette](https://flapen.com/research/us/beauty-personal-care/tarte-glow-wardrobe-highlighting-eye-cheek-palette) $660K/yr**↓74.4%**## **Niches**9862 tracked | **#** | **Niche** | **Verdict** | **Score** | **Market/yr** | **90d** | **Top 5** | **Rating** | **Price** |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | [**yuli collagen night wrapping mask**](https://flapen.com/research/us/beauty-personal-care/yuli-collagen-night-wrapping-mask) Demand growing +129.1% this quarter | **Launch it** | **83** | $2.3M | **+129.1%** | 54% | 4.0★ | $24.89 | | 2 | [**castor oil roll on**](https://flapen.com/research/us/beauty-personal-care/castor-oil-roll-on) Demand growing +549.6% this quarter | **Launch it** | **82** | $1.7M | **+549.6%** | 48% | 3.8★ | $20.72 | | 3 | [**chelsea laboratory firm and restore formula**](https://flapen.com/research/us/beauty-personal-care/chelsea-laboratory-firm-and-restore-formula) A failed launch gate (market size, growth, or returns) keeps it on the watch list | **Worth a look** | **81** | $693K | **+147.6%** | 50% | 3.8★ | $43.07 | | 4 | [**kaori persimmon soap**](https://flapen.com/research/us/beauty-personal-care/kaori-persimmon-soap) A failed launch gate (market size, growth, or returns) keeps it on the watch list | **Worth a look** | **81** | $393K | **>1,000%** | 40% | 4.3★ | $17.09 | | 5 | [**flown go brush pro**](https://flapen.com/research/us/beauty-personal-care/flown-go-brush-pro) A failed launch gate (market size, growth, or returns) keeps it on the watch list | **Worth a look** | **81** | $340K | **>1,000%** | 36% | 2.8★ | $37.05 | | 6 | [**tanning patches**](https://flapen.com/research/us/beauty-personal-care/tanning-patches) A failed launch gate (market size, growth, or returns) keeps it on the watch list | **Worth a look** | **80** | $280K | **>1,000%** | 50% | 2.4★ | $24.29 | | 7 | [**shavers for women**](https://flapen.com/research/us/beauty-personal-care/shavers-for-women) Low returns (0.7%) | **Launch it** | **79** | $2.4M | **+41.3%** | 38% | 4.2★ | $29.86 | | 8 | [**volufiline**](https://flapen.com/research/us/beauty-personal-care/volufiline) Low returns (1.0%) | **Launch it** | **78** | $1.5M | **+81.1%** | 51% | 4.0★ | $21.02 | | 9 | [**healora**](https://flapen.com/research/us/beauty-personal-care/healora) Low returns (0.2%) | **Launch it** | **78** | $1.2M | **+33.6%** | 45% | 4.1★ | $18.60 | | 10 | [**healora intertrigo cream**](https://flapen.com/research/us/beauty-personal-care/healora-intertrigo-cream) Low returns (0.2%) | **Launch it** | **78** | $1.2M | **+33.6%** | 45% | 4.1★ | $18.60 | [**Explore all 9,862 niches **](https://flapen.com/research/niches?market=us&categories=us:11055981)