---
title: "Search terms — zinc oxide ointment - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/zinc-oxide-ointment/search-terms"
last_updated: "2026-08-09T06:46:05.099Z"
locale: en
meta:
  description: "Niche score 58/100 · $1.0M/yr market · 1.3M searches/yr · $9.84 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $1.0M/yr market · 1.3M searches/yr · $9.84 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — zinc oxide ointment - Flapen"
---

# **zinc oxide ointment**

**Launch it**

A $1.0M/yr market growing +38.0% this quarter with returns at 0.5% — clears our launch bar.

Market size 78Growth 61Conversion 79Competition 49Returns 98Price range 35Avg price 32Brand share 54Review moat 25Quality gap 24

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$1.0M**

$1.0M/yr · 1.3M searches

**Growth**

**Good****+38.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$4.03–$20.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$9.84**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****4,684.56**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms