---
title: "Zinc Oxide Ointment — $1.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/zinc-oxide-ointment"
last_updated: "2026-08-08T08:42:26.824Z"
locale: en
meta:
description: "Niche score 58/100 · $1.0M/yr market · 1.3M searches/yr · $9.84 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $1.0M/yr market · 1.3M searches/yr · $9.84 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Zinc Oxide Ointment — $1.0M/yr Amazon US Niche (2026) - Flapen"
---
# **zinc oxide ointment**
**Launch it**
A $1.0M/yr market growing +38.0% this quarter with returns at 0.5% — clears our launch bar.
Market size 78Growth 61Conversion 79Competition 49Returns 98Price range 35Avg price 32Brand share 54Review moat 25Quality gap 24
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.0M**
$1.0M/yr · 1.3M searches
**Growth**
**Good****+38.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$4.03–$20.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$9.84**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****4,684.56**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, zinc oxide ointment is a $1.0M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jun. Verdict: Launch it — 58/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **zinc oxide ointment market data**
- **Units sold / yr**
- **125K–150K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$1.2M–$1.5M**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#125**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**611**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 94%
**Open market**
**24%**
- CareAll17% - Medline Remedy16% - Desitin16% - TenderGentle12% - TOSOWOONG12% - Sudocrem3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +38.0% search growth over the last 90 days.
60K40KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/baby-products/zinc-oxide-ointment/trend)
## **Top zinc oxide ointment search terms**
- **zinc oxide cream**539K/yr+35.0%10.2% conv. - **zinc oxide**212K/yr+73.8%7.4% conv. - **zinc cream**121K/yr+53.6%5.1% conv. - **zinc oxide ointment**114K/yr+8.5%12.0% conv. - **oxido de zinc**92K/yr+13.3%2.7% conv. - **zinc oxide cream for face**26K/yr+88.9%4.0% conv. - **zink oxide cream**11K/yr+217.2%8.9% conv. - **zinc oxide paste**25K/yr+6.9%11.3% conv. - **zinc ointment**23K/yr+12.9%8.1% conv. - **oxido de zinc crema**21K/yr-13.2%2.5% conv. [**All search terms **](https://flapen.com/research/us/baby-products/zinc-oxide-ointment/search-terms)
## **Top zinc oxide ointment products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$40K8%$81K12%$121K16%$161K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Desitin Maximum Strength Paste 40% Zinc Oxide Paste Diaper Rash Healing Ointment for Immediate Relief Dermatologist Pediatrician Tested Helps Heal Diaper Rash Protects Up to 12 Hours 4.8 Oz Tube**Desitin**$7.83**4.8★50,252 rev](https://www.amazon.com/dp/B00ZQXT4EY) [2**Medline Remedy Essentials Zinc Oxide Skin Protectant Paste (4 oz Tube) Unscented Barrier Incontinence Cream Diaper Rash Adults Elderly Hypoallergenic Paraben Free**Medline Remedy**$7.07**4.7★4,486 rev](https://www.amazon.com/dp/B07VD9N1TJ) [3**TOSOWOONG Zinc Oxide 10 Cream 100 000ppm Zinc Oxide Heal Soothe Acne Redness Rosacea Treatment Skin Barrier Repair Moisture Non-Comedogenic Korean Skincare 50g 1.76 oz.**TOSOWOONG**$19.44**4.4★653 rev](https://www.amazon.com/dp/B0D6YKMQ36) [4**CareAll Zinc Oxide 20% Skin Protectant Barrier Ointment 2 oz (3 Pack) Relieves Treats and Prevents Minor Skin Irritations due to Diaper Rash. Helps Seal Out Wetness. Protects Chafed Skin.**CareAll**$7.10**4.6★2,539 rev](https://www.amazon.com/dp/B08L3469NH) [5**CareAll Zinc Oxide 20% Skin Protectant Barrier Ointment 15 oz. Provides Relief Prevention and Treatment for Chafing due to Diaper Rash. Helps Seal Out Wetness. Non-Nano.**CareAll**$9.81**4.6★3,977 rev](https://www.amazon.com/dp/B07YCRC8XT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sudocrem Diaper Rash Cream for Babies Triple Action Zinc Oxide Baby Rash Cream Soothing Skin Protectant for Diaper Care & Baby Skin 4.4oz (125g)**Sudocrem**$8.36**1,741 rev1y ago](https://www.amazon.com/dp/B0DKKVRHK9) [**Zinc Oxide Powder 8OZ 100% Purity Non-Nano and Uncoated Cosmetic Grade Zinc Oxide Powder for DIY Sunscreen**Sturelehub**$9.89**326 rev1y ago](https://www.amazon.com/dp/B0DH26NP2Y) [**Zinc Oxide Ointment for Adults and Babies - 1 oz Diaper Rash Ointment - Skin Protectant for Diaper Rashes Cuts and Burns**TenderGentle**$5.57**626 rev1y ago](https://www.amazon.com/dp/B0D9KSW58J) [**Zinc Oxide Ointment for Adults and Babies - 2 oz Diaper Rash Ointment - Skin Protectant for Diaper Rashes Cuts and Burns - 20% Zinc Oxide**TenderGentle**$6.84**491 rev1y ago](https://www.amazon.com/dp/B0D9KQ6BT1) [**TOSOWOONG Zinc Oxide 10 Cream 100 000ppm Zinc Oxide Heal Soothe Acne Redness Rosacea Treatment Skin Barrier Repair Moisture Non-Comedogenic Korean Skincare 50g 1.76 oz.**TOSOWOONG**$19.44**653 rev2y ago](https://www.amazon.com/dp/B0D6YKMQ36)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**La Roche-Posay Cicaplast Balm B5 UV SPF 50 Vitamin B5 + Shea Butter + Tribioma + Madecassoside + Zinc Oxide Sunscreen Post Treatment Skin Protectant With SPF Multi-Purpose Cream For Dry Skin**La Roche-Posay**$18.31**4.6★**▲ 113%**](https://www.amazon.com/dp/B0CZM9MCMK) [**Sudocrem Diaper Rash Cream for Babies Triple Action Zinc Oxide Baby Rash Cream Soothing Skin Protectant for Diaper Care & Baby Skin 4.4oz (125g)**Sudocrem**$8.36**4.8★**▲ 109%**](https://www.amazon.com/dp/B0DKKVRHK9) [**MED PRIDE High-Potency 20% Zinc Oxide Ointment 1oz - Diaper Rash Skin Protectant Zinc Cream- Wound Healing Zinc Oxide Paste for Kids & Adults- Barrier Repair Remedy for Chaffing Rash Cuts Scrapes**MED PRIDE**$4.48**4.5★**▲ 67%**](https://www.amazon.com/dp/B00HUT7LOC) [**TOSOWOONG Zinc Oxide 10 Cream 100 000ppm Zinc Oxide Heal Soothe Acne Redness Rosacea Treatment Skin Barrier Repair Moisture Non-Comedogenic Korean Skincare 50g 1.76 oz.**TOSOWOONG**$19.44**4.4★**▲ 55%**](https://www.amazon.com/dp/B0D6YKMQ36) [**Desitin Maximum Strength Paste 40% Zinc Oxide Paste Diaper Rash Healing Ointment for Immediate Relief Dermatologist Pediatrician Tested Helps Heal Diaper Rash Protects Up to 12 Hours 4.8 Oz Tube**Desitin**$7.83**4.8★**▲ 25%**](https://www.amazon.com/dp/B00ZQXT4EY)
**~~View all trending →~~**
## **What buyers say about zinc oxide ointment**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Excellent product”*
**Allergies**13%
*“helps reduce acne irritation”*
**Efficiency**11%
*“Works as described”*
**Advertised Vs Actual Product**6%
*“As described”*
**Value For Money**5%
*“worth it”*
**Protection**4%
*“This gives an extra layer of protect”*
**Moist/Dry**4%
*“Moisturizer good”*
**Skin Health**4%
*“protects your skin”*
**Thickness**2%
*“It is thick and creamy”*
**Soft Feel**2%
*“feels really gentle”*
### **What buyers complain about **
**Allergies**18%
*“rash”*
**Thickness**10%
*“To thick”*
**Smell**6%
*“Awful Smell”*
**Moist/Dry**4%
*“Dried out”*
**Ease Of Use**4%
*“difficult to use”*
**Value For Money**3%
*“Is expensive”*
**Functionality-Overall**3%
*“The problem is when baby kick the legs, the paste is everywhere, also the diapers”*
**Quality-Overall**2%
*“This is completely unacceptable quality control for a product designed for infants”*
**Texture/Consistency-Overall**2%
*“Consistency very very WAXY and runny”*
**Oily/Greasy**2%
*“leaves you looking greasy”*
### **Top return reasons **
**Functionality-Overall**16%
**Advertised Vs Actual Product**13%
**Smell**10%
**Size-Overall**9%
**Value For Money**7%
**Product Condition**6%
**Texture/Consistency-Overall**4%
**Thickness**3%
**Ingredients-Overall**3%
**Leak-Proof**3%
## **Common questions**
- **Is zinc oxide ointment profitable to sell on Amazon United States?**
- The niche generates $1.0M/yr across 25 tracked products. 90-day search growth is +38.0%. Flapen's verdict: Launch it (58/100).
- **How competitive is the zinc oxide ointment niche?**
- 20 brands and 611 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in zinc oxide ointment?**
- Top complaints mined from reviews: Allergies, Thickness, Smell. The return rate is 0.5%.
- **When does demand for zinc oxide ointment peak?**
- Demand peaks in Jun; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the zinc oxide ointment niche?**
- Listings span $4.03–$20.99; the average listing price is $9.84 (sweet spot $15–$100). The average incumbent carries 4,685 reviews — the moat a new listing must climb.
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