---
title: "Yumi Bars — $233K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/yumi-bars"
last_updated: "2026-08-08T22:40:47.705Z"
locale: en
meta:
description: "Niche score 52/100 · $233K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $233K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Yumi Bars — $233K/yr Amazon US Niche (2026) - Flapen"
---
# **yumi bars**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 44Growth 34Conversion 97Competition 21Returns 100Price range 73Avg price 89Brand share 0Review moat 84Quality gap 47
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$20.55**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****313**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$3.86–$45.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$233K**
$233K/yr · 78K searches
**Growth**
**Okay****+7.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, yumi bars is a $233K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yumi bars market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **$308K–$411K**
- units × avg price
- **Conversion rate**
- **14.6%**
- **Avg BSR**
- **#459**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **20.8%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **127 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**568**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- Cerebelly93% - Once Upon a Farm3% - YUMI3% - Made Good1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.2% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/baby-products/yumi-bars/trend)
## **Top yumi bars search terms**
- **cerebelly bars**65K/yr+5.1%16.7% conv. - **cerebelly smart bars**10K/yr+23.2%7.3% conv. - **cerebelly bar**3K/yr+4.8%15.9% conv. [**All search terms **](https://flapen.com/research/us/baby-products/yumi-bars/search-terms)
## **Top yumi bars products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$12K10%$23K15%$35K20%$47K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cerebelly Organic Toddler Snack Bars Strawberry Beet Smart Bars 16 Brain-Supporting Nutrients No Added Sugar Gluten Free Nut Free Kids Snacks 5 Pack**Cerebelly**$5.59**4.5★616 rev](https://www.amazon.com/dp/B08F8L118B) [2**Cerebelly Toddler Bars - Organic Sweet Potato Blueberry Banana Smart Bars | Healthy Snack for Kids | 16 Brain-supporting Nutrients Gluten Free Nut Free No Added Sugar | Baby Snacks | Pack of 5**Cerebelly**$5.99**4.3★327 rev](https://www.amazon.com/dp/B08F8N8V1T) [3**Cerebelly Organic Toddler Smart Bars 40-Count Sweet Potato Blueberry Banana Smart Bars 16 Brain-Supporting Nutrients No Added Sugar Gluten Free Nut Free Kids Snacks**Cerebelly**$43.28**4.4★5 rev](https://www.amazon.com/dp/B0GND4GJQL) [4**Cerebelly Organic Toddler Smart Bars Variety Pack 40-Count 16 Brain-Supporting Nutrients No Added Sugar Gluten Free Nut Free Kids Snacks**Cerebelly**$45.76**4.5★27 rev](https://www.amazon.com/dp/B0GNDZ514R) [5**Cerebelly Organic Toddler Snack Bars Apple Kale Smart Bars 16 Brain-Supporting Nutrients No Added Sugar Gluten Free Nut Free Kids Snacks 5 Pack**Cerebelly**$5.64**4.4★559 rev](https://www.amazon.com/dp/B08F8H3VTJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cerebelly Clever Bars Variety Pack Organic Kids Snack Bars 5g Protein No Added Sugar 24 Count 3 Flavors**Cerebelly**$38.54**26 rev2mo ago](https://www.amazon.com/dp/B0GYTRF3CH) [**Cerebelly Clever Bars Blueberry Muffin Organic Kids Snack Bars 5g Protein 6g Fiber No Added Sugar 24 Count**Cerebelly**$36.62**1 rev2mo ago](https://www.amazon.com/dp/B0GYTPX5TK) [**Cerebelly Organic Toddler Smart Bars 40-Count Sweet Potato Blueberry Banana Smart Bars 16 Brain-Supporting Nutrients No Added Sugar Gluten Free Nut Free Kids Snacks**Cerebelly**$43.28**5 rev4mo ago](https://www.amazon.com/dp/B0GND4GJQL) [**Cerebelly Organic Toddler Smart Bars Variety Pack 40-Count 16 Brain-Supporting Nutrients No Added Sugar Gluten Free Nut Free Kids Snacks**Cerebelly**$45.76**27 rev4mo ago](https://www.amazon.com/dp/B0GNDZ514R) [**Once Upon a Farm | Organic Toddler Soft-Baked Bar Tractor Wheels Variety Pack | Apple Strawberry Banana | Made with Real Fruit & Veggies | No Added Sugar | 30 Bars**Once Upon a Farm**$34.90**195 rev11mo ago](https://www.amazon.com/dp/B0FL9X527K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cerebelly Organic Toddler Smart Bars 40-Count Sweet Potato Blueberry Banana Smart Bars 16 Brain-Supporting Nutrients No Added Sugar Gluten Free Nut Free Kids Snacks**Cerebelly**$43.28**4.4★**▲ 253%**](https://www.amazon.com/dp/B0GND4GJQL) [**Cerebelly Organic Toddler Smart Bars Variety Pack 40-Count 16 Brain-Supporting Nutrients No Added Sugar Gluten Free Nut Free Kids Snacks**Cerebelly**$45.76**4.5★**▲ 253%**](https://www.amazon.com/dp/B0GNDZ514R) [**Cerebelly Clever Bars Variety Pack Organic Kids Snack Bars 5g Protein No Added Sugar 24 Count 3 Flavors**Cerebelly**$38.54**3.9★**▲ 252%**](https://www.amazon.com/dp/B0GYTRF3CH) [**Cerebelly Clever Bars Blueberry Muffin Organic Kids Snack Bars 5g Protein 6g Fiber No Added Sugar 24 Count**Cerebelly**$36.62**5.0★**▲ 250%**](https://www.amazon.com/dp/B0GYTPX5TK) [**Cerebelly Toddler Snack Bars | Organic Strawberry Beet Smart Bars | Healthy Snack for Kids | 16 Brain-supporting Nutrients Gluten Free Nut Free No Added Sugar | Pack of 30**Cerebelly**$26.56**3.8★**▲ 163%**](https://www.amazon.com/dp/B099NZVJH2)
**~~View all trending →~~**
## **What buyers say about yumi bars**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**27%
*“Great taste”*
**Flavor**10%
*“The flavor variety is awesome”*
**Health Benefits-Overall**9%
*“Great healthy snack”*
**Nutritional Content**9%
*“Gluten free for me”*
**Ingredients-Overall**7%
*“Great clean ingredients”*
**Quality-Overall**4%
*“Good quality snacks”*
**Vegan/Organic**4%
*“Love that they are organic”*
**Ease Of Chewing/Swallowing**3%
*“It's the perfect texture for her to swallow”*
**Sweetness**3%
*“I'm happy that it's not too sweet”*
**Soft Feel**2%
*“The bars are soft”*
### **What buyers complain about **
**Taste-Overall**14%
*“Not very tasty”*
**Value For Money**9%
*“They are a little costly per serving”*
**Flavor**6%
*“The flavor was extremely bitter to my palate, and the texture was thick, chalky, and difficult to get through”*
**Texture/Consistency-Overall**4%
*“texture is a bit unexpected”*
**Stale/Rotten/Spoiled**4%
*“it was moldy”*
**Moist/Dry**4%
*“The bars were very dry”*
**Size-Overall**3%
*“ultra small”*
**Ease Of Chewing/Swallowing**3%
*“It's chewy and takes him longer than other bars to eat”*
**Advertised Vs Actual Product**2%
*“false advertising”*
**Sweetness**2%
*“there isnt a ton of sugar”*
### **Top return reasons **
**Value For Money**29%
**Flavor**14%
**Hard Feel**14%
**Taste-Overall**14%
**Stale/Rotten/Spoiled**14%
**Moist/Dry**7%
**Size-Overall**7%
## **Common questions**
- **Is yumi bars profitable to sell on Amazon United States?**
- The niche generates $233K/yr across 15 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +7.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the yumi bars niche?**
- 4 brands and 568 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in yumi bars?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- **When does demand for yumi bars peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the yumi bars niche?**
- Listings span $3.86–$45.76; the average listing price is $20.55 (sweet spot $15–$100). The average incumbent carries 313 reviews — the moat a new listing must climb.
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