---
title: "Wipes Dispenser — $843K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/wipes-dispenser"
last_updated: "2026-08-09T04:08:20.259Z"
locale: en
meta:
description: "Niche score 48/100 · $843K/yr market · 2.2M searches/yr · $11.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $843K/yr market · 2.2M searches/yr · $11.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wipes Dispenser — $843K/yr Amazon US Niche (2026) - Flapen"
---
# **wipes dispenser**
**Skip it**
Soft demand (-8.7% this quarter) — this niche doesn't clear our bar today.
Market size 75Growth 21Conversion 44Competition 54Returns 42Price range 45Avg price 43Brand share 73Review moat 24Quality gap 40
**Market size**
**Good****$843K**
$843K/yr · 2.2M searches
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$5.33–$22.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.10**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****3.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,059.62**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, wipes dispenser is a $843K/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 61% of demand. Verdict: Skip it — 48/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wipes dispenser market data**
- **Units sold / yr**
- **80K–100K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$888K–$1.1M**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**23**
**Top-5 brand share**
**61%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 90%
**Open market**
**33%**
- Seposeve19% - OXO Tot17% - The Revenant10% - LEQXGO8% - FEBSNOW7% - cephira6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.
60K40KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/baby-products/wipes-dispenser/trend)
## **Top wipes dispenser search terms**
- **wipes dispenser**259K/yr+47.7%2.9% conv. - **baby wipes dispenser**258K/yr-30.9%2.9% conv. - **baby wipe holder**144K/yr+11.1%3.0% conv. - **wipe holder**149K/yr+6.7%2.7% conv. - **wipes container**160K/yr-6.6%2.6% conv. - **wipe dispenser**260K/yr-52.7%3.1% conv. - **flushable wipes dispenser**120K/yr-25.2%1.5% conv. - **wet wipes dispenser**113K/yr-24.1%2.1% conv. - **baby wipe dispenser**90K/yr+11.0%3.4% conv. - **wipe container**90K/yr-0.9%3.2% conv. [**All search terms **](https://flapen.com/research/us/baby-products/wipes-dispenser/search-terms)
## **Top wipes dispenser products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$42K10%$84K15%$126K20%$169K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wipes Dispenser Wipe Holder for Baby & Adult Seposeve Refillable Baby Wipe Container Keeps Wipes Clean. Non-Slip Easy Pull Wipes Pouch Case Grey**Seposeve**$8.04**4.4★10,674 rev](https://www.amazon.com/dp/B09VFPTK7N) [2**OXO Tot Perfect Pull Wipes Dispenser Gray**OXO Tot**$19.65**4.7★24,108 rev](https://www.amazon.com/dp/B0771FFWPX) [3**Diaper Wipes Dispenser Tissue Storage Box Case Wet Wipe Dispenser Holder with Lid for Home Office Cars (Black)**The Revenant**$7.94**4.5★3,371 rev](https://www.amazon.com/dp/B0BB6LS4ST) [4**LEQXGO Baby Wipes Dispenser Wipes Dispenser Baby Wipes Case Baby Wipe Holder for Fresh Wipes Non-Slip Wipes Case Wipe Container with Sealing Design Lid (Black)**LEQXGO**$9.90**4.5★3,955 rev](https://www.amazon.com/dp/B09KHNYG11) [5**Baby Wipes Dispenser Wipe Holder for Baby & Adult Keeps Wet Tissue Fresh Non-Slip Wipes Case Flushable Wipe Container with Sealing Design Lid**wenvastree**$8.55**4.4★1,830 rev](https://www.amazon.com/dp/B0BJ5YJ26S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Quilted Baby Wipe Holder Floral Wipe Pouch Portable Hanging Wet Wipes Bag for Stroller Travel**BBIQI**$12.36**85 rev7mo ago](https://www.amazon.com/dp/B0G3975GL4) [**2Pcs Baby Wipes Dispenser Wipe Holder for Baby & Adult Keeps Wet Tissue Fresh Easy Pull Wipes Pouch Case(Gray/Blue)**QBXMY7**$12.89**168 rev10mo ago](https://www.amazon.com/dp/B0FJY4FDPX) [**OXO Tot Perfect Pull Wipes Dispenser Baby Wipe Holder - Blossom**OXO Tot**$21.34**24,108 rev10mo ago](https://www.amazon.com/dp/B0FN8JK2CQ) [**EQUNROY Baby Wipes Dispenser 7.48 L x 4.52 W x 2.75 H (19x11.5x7cm) - Flushable Wipes Container for Bathroom Diaper Wipe Holder Black**EQUNROY**$9.79**78 rev11mo ago](https://www.amazon.com/dp/B0FJ64YYMK) [**FEBSNOW 2 Pack Baby Wipes Dispenser Holder Portable Refillable Baby Wet Wipes Pouch Container Reusable Travel Case for Outdoor Hiking Pink Flower**FEBSNOW**$5.33**5,088 rev1y ago](https://www.amazon.com/dp/B0F8TZ46X4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Quilted Baby Wipe Holder Floral Wipe Pouch Portable Hanging Wet Wipes Bag for Stroller Travel**BBIQI**$12.36**4.4★**▲ 219%**](https://www.amazon.com/dp/B0G3975GL4) [**EQUNROY Baby Wipes Dispenser 7.48 L x 4.52 W x 2.75 H (19x11.5x7cm) - Flushable Wipes Container for Bathroom Diaper Wipe Holder Black**EQUNROY**$9.79**4.5★**▲ 173%**](https://www.amazon.com/dp/B0FJ64YYMK) [**OXO Tot Perfect Pull Wipes Dispenser Baby Wipe Holder - Blossom**OXO Tot**$21.34**4.7★**▲ 99%**](https://www.amazon.com/dp/B0FN8JK2CQ) [**FEBSNOW 2 Pack Baby Wipes Dispenser Holder Portable Refillable Baby Wet Wipes Pouch Container Reusable Travel Case for Outdoor Hiking Pink Flower**FEBSNOW**$5.33**4.5★**▲ 90%**](https://www.amazon.com/dp/B0F8TZ46X4) [**Diaper Wipes Dispenser Tissue Storage Box Case Wet Wipe Dispenser Holder with Lid for Home Office Cars (Black)**The Revenant**$7.94**4.5★**▲ 79%**](https://www.amazon.com/dp/B0BB6LS4ST)
**~~View all trending →~~**
## **What buyers say about wipes dispenser**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**15%
*“This box is very easy to clean”*
**Quality-Overall**12%
*“Box quality is good”*
**Ease Of Use**11%
*“Easy to fill”*
**Moist/Dry**10%
*“keeps wipes moist”*
**Size-Overall**7%
*“Perfect fit”*
**Value For Money**6%
*“Worth it”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Design-Overall**5%
*“It's well constructed and functional”*
**Color**3%
*“I love the color”*
**Strength**3%
*“Nice and sturdy”*
### **What buyers complain about **
**Size-Overall**25%
*“Dont fit”*
**Ease Of Cleaning**9%
*“Worried it will dry out wipes”*
**Durability**8%
*“Not as durable as I expected”*
**Quality-Overall**6%
*“Not very well made”*
**Ease Of Use**6%
*“Not easy to open”*
**Moist/Dry**6%
*“Does not keep wipes moist”*
**Value For Money**3%
*“Quite expensive”*
**Locking Mechanism**2%
*“doesnt latch shut”*
**Weight Heavy**2%
*“Weighted plate is not heavy enough”*
**Advertised Vs Actual Product**2%
*“False advertising on the measurements”*
### **Top return reasons **
**Size-Overall**43%
**Dispensing Mechanism**9%
**Advertised Vs Actual Product**8%
**Color**5%
**Defective Material/Parts**4%
**Quality-Overall**4%
**Functionality-Overall**3%
**Ease Of Use**3%
**Ease Of Cleaning**3%
**Material Quality**2%
## **Common questions**
- **Is wipes dispenser profitable to sell on Amazon United States?**
- The niche generates $843K/yr across 29 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Skip it (48/100).
- **How competitive is the wipes dispenser niche?**
- 18 brands and 23 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in wipes dispenser?**
- Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Durability. The return rate is 3.6%.
- **When does demand for wipes dispenser peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the wipes dispenser niche?**
- Listings span $5.33–$22.88; the average listing price is $11.10 (sweet spot $15–$100). The average incumbent carries 5,060 reviews — the moat a new listing must climb.
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