---
title: "White Burp Cloths — $45K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/white-burp-cloths"
last_updated: "2026-08-09T10:58:51.781Z"
locale: en
meta:
description: "Niche score 32/100 · $45K/yr market · 59K searches/yr · $12.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $45K/yr market · 59K searches/yr · $12.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Burp Cloths — $45K/yr Amazon US Niche (2026) - Flapen"
---
# **white burp cloths**
**Skip it**
A small market ($45K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 17Conversion 68Competition 13Returns 86Price range 37Avg price 53Brand share 27Review moat 20Quality gap 17
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.40**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$7.50–$19.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****12,305.56**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-15.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$45K**
$45K/yr · 59K searches
According to Flapen's Amazon United States niche tracking, white burp cloths is a $45K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 32/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white burp cloths market data**
- **Units sold / yr**
- **4K–5K**
- avg 500–750/product
- **Revenue / yr**
- **$50K–$62K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**12**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**7%**
- Yoofoss58% - Lovely Care16% - CottCare6% - Comfy Cubs5% - Synrroe5% - Orighty4% - Open — no brand owns it (2 brands, 7%)
## **Demand**
Weekly Amazon search volume, last 27 weeks — -15.2% search growth over the last 90 days.
2K2KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/baby-products/white-burp-cloths/trend)
## **Top white burp cloths search terms**
- **yoofoss muslin burp cloths**26K/yr-27.4%7.5% conv. - **white burp cloths**15K/yr+2.7%4.6% conv. - **white muslin burp cloths**6K/yr-12.6%8.8% conv. - **white burp cloths for babies**5K/yr-16.6%5.2% conv. - **burp cloths white**4K/yr+19.6%5.1% conv. - **yoofoss burp cloths**3K/yr-29.6%3.3% conv. [**All search terms **](https://flapen.com/research/us/baby-products/white-burp-cloths/search-terms)
## **Top white burp cloths products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$7K30%$14K45%$20K60%$27K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yoofoss Muslin Burp Cloths for Baby 10 Pack 100% Organic Cotton Baby Washcloths for Boys Girls Large 20X10 Super Soft and Absorbent White**Yoofoss**$16.45**4.7★19,271 rev](https://www.amazon.com/dp/B088RBY8Y5) [2**Lovely Care 12 Pack Muslin Burp Cloths 100% Cotton Muslin Cloths Large 20x10 Extra Soft and Absorbent Baby Burping Cloth - White**Lovely Care**$12.32**4.8★7,048 rev](https://www.amazon.com/dp/B0CBCC4HWK) [3**Yoofoss Muslin Baby Washcloths 100% Organic Cotton Face Towels 6 Pack Wash Cloths for Baby 12x12in Soft and Absorbent Baby Wipes (Gradient Pink)**Yoofoss**$10.18**4.6★1,916 rev](https://www.amazon.com/dp/B0D41M2B3G) [4**CottCare Muslin Burp Cloths for Baby 100% Cotton Large 20X10 6 Layers Thicken Super Soft and Absorbent (6 Pack White)**CottCare**$12.20**4.9★4,055 rev](https://www.amazon.com/dp/B08RSC9RXQ) [5**Comfy Cubs Muslin Burp Cloths 20 x 10 Pack of 10 - Large 6-Layer Ultra Absorbent 100% Cotton for Baby Drool and Messes - Soft Safe & Gentle Baby Burp Cloths for Boys & Girls - White**Comfy Cubs**$19.49**4.8★40,598 rev](https://www.amazon.com/dp/B08CBJ2SSQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yoofoss Muslin Baby Washcloths 100% Organic Cotton Face Towels 6 Pack Wash Cloths for Baby 12x12in Soft and Absorbent Baby Wipes (Gradient Pink)**Yoofoss**$10.18**1,916 rev2y ago](https://www.amazon.com/dp/B0D41M2B3G) [**lazyrhino 8 Pack Baby Burp Cloths Unisex for Boys and Girls Super Absorbent and Soft Towel Solid Color (White)**lazyrhino**$12.86**205 rev2y ago](https://www.amazon.com/dp/B0CHZ8H9YZ) [**Lovely Care 12 Pack Muslin Burp Cloths 100% Cotton Muslin Cloths Large 20x10 Extra Soft and Absorbent Baby Burping Cloth - White**Lovely Care**$12.32**7,048 rev3y ago](https://www.amazon.com/dp/B0CBCC4HWK) [**Cute Castle 12 Pack Muslin Burp Cloths for Baby - Ultra-Soft 100% Cotton Baby Washcloths - Large 20 by 10 Super Absorbent Milk Spit Up Rags - Burpy Cloths for Unisex Boy Girl - White**Cute Castle**$12.04**8,148 rev4y ago](https://www.amazon.com/dp/B09SF1318T) [**Orighty Burp Cloths for Baby 8 Pack - Super Soft & Absorbent Coral Fleece Baby Burp Cloth 20x10 Inch Gentle Large Burping Rugs for Babies Sensitive Skin Burping Cloths for Newborn Essential White**Orighty**$8.59**2,293 rev4y ago](https://www.amazon.com/dp/B0B7JNW416)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CottCare Muslin Burp Cloths for Baby 100% Cotton Large 20X10 6 Layers Thicken Super Soft and Absorbent (6 Pack White)**CottCare**$12.20**4.9★**▲ 80%**](https://www.amazon.com/dp/B08RSC9RXQ) [**Synrroe Burp Cloths Large Muslin Burp Cloths for Baby Extra Absorbent and Soft 6 Layers 20 by 10 Inches 100% Cotton (White Large 4 Pack)**Synrroe**$7.50**4.8★**▲ 48%**](https://www.amazon.com/dp/B07DLBP4XW) [**Orighty Burp Cloths for Baby 8 Pack - Super Soft & Absorbent Coral Fleece Baby Burp Cloth 20x10 Inch Gentle Large Burping Rugs for Babies Sensitive Skin Burping Cloths for Newborn Essential White**Orighty**$8.59**4.7★**▲ 21%**](https://www.amazon.com/dp/B0B7JNW416) [**lazyrhino 8 Pack Baby Burp Cloths Unisex for Boys and Girls Super Absorbent and Soft Towel Solid Color (White)**lazyrhino**$12.86**4.5★**▲ 14%**](https://www.amazon.com/dp/B0CHZ8H9YZ) [**Comfy Cubs Muslin Burp Cloths 20 x 10 Pack of 10 - Large 6-Layer Ultra Absorbent 100% Cotton for Baby Drool and Messes - Soft Safe & Gentle Baby Burp Cloths for Boys & Girls - White**Comfy Cubs**$19.49**4.8★**— 7%**](https://www.amazon.com/dp/B08CBJ2SSQ)
**~~View all trending →~~**
## **What buyers say about white burp cloths**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**28%
*“Soft and absorbent”*
**Quality-Overall**16%
*“Awesome quality”*
**Absorbency**11%
*“Very absorbent”*
**Advertised Vs Actual Product**6%
*“Just what was needed”*
**Size-Overall**5%
*“Size is perfect”*
**Value For Money**5%
*“Good value for money”*
**Washability**4%
*“Perfect size and easy to wash”*
**Ease Of Cleaning**3%
*“easily cleaned”*
**Durability**2%
*“Great durability”*
**Comfort-Overall**2%
*“they look comfortable”*
### **What buyers complain about **
**Thickness**30%
*“needs to be thicker”*
**Quality-Overall**9%
*“Cheap Quality”*
**Material Quality**6%
*“Cheap material”*
**Size-Overall**5%
*“So tiny”*
**Thin**4%
*“Very thin”*
**Absorbency**4%
*“Not absorbing”*
**Advertised Vs Actual Product**3%
*“Misleading”*
**Washability**2%
*“They also left lint on everything else in the wash”*
**Leak-Proof**2%
*“you'll end up with vomit leaking through”*
**Value For Money**2%
*“too cheap for that”*
### **Top return reasons **
**Thin**23%
**Size-Overall**19%
**Material Quality**17%
**Quality-Overall**9%
**Advertised Vs Actual Product**5%
**Value For Money**5%
**Color**4%
**Thickness**4%
**Absorbency**3%
**Hard Feel**2%
## **Common questions**
- **Is white burp cloths profitable to sell on Amazon United States?**
- The niche generates $45K/yr across 9 tracked products. 90-day search growth is -15.2%. Flapen's verdict: Skip it (32/100).
- **How competitive is the white burp cloths niche?**
- 8 brands and 12 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in white burp cloths?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Material Quality. The return rate is 1.5%.
- **What does it cost to enter the white burp cloths niche?**
- Listings span $7.50–$19.49; the average listing price is $12.40 (sweet spot $15–$100). The average incumbent carries 12,306 reviews — the moat a new listing must climb.
## **Related niches in Baby Products**
- 65 [**baby car seat fan**](https://flapen.com/research/us/baby-products/baby-car-seat-fan)$31K/yr+151.9%**Worth a look**- 65 [**tummy time toys**](https://flapen.com/research/us/baby-products/tummy-time-toys)$11.8M/yr-9.5%**Worth a look**- 65 [**sunscreen brush**](https://flapen.com/research/us/baby-products/sunscreen-brush)$615K/yr+314.7%**Worth a look**- 65 [**toddler step stool**](https://flapen.com/research/us/baby-products/toddler-step-stool)$4.1M/yr-7.9%**Worth a look**- 65 [**training diapers 2t-3t**](https://flapen.com/research/us/baby-products/training-diapers-2t-3t)$6.1M/yr+8.7%**Launch it**- 65 [**water baby carrier**](https://flapen.com/research/us/baby-products/water-baby-carrier)$431K/yr+176.5%**Worth a look**[**All Baby Products niches **](https://flapen.com/research/us/baby-products)