---
title: "Tummy Todd — $115K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/tummy-todd"
last_updated: "2026-08-09T07:02:17.651Z"
locale: en
meta:
description: "Niche score 44/100 · $115K/yr market · 55K searches/yr · $49.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $115K/yr market · 55K searches/yr · $49.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tummy Todd — $115K/yr Amazon US Niche (2026) - Flapen"
---
# **tummy todd**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 32Conversion 52Competition 46Returns 95Price range 81Avg price 93Brand share 0Review moat 56Quality gap 19
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$49.68**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.85–$110.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,267.77**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+5.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$115K**
$115K/yr · 55K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tummy todd is a $115K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tummy todd market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$75K–$99K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#51**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **86%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**15**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 98%
**Open market**
**0%**
- TUBBY TODD93% - The Honest Company3% - Pro Goleem2% - Noodle & Boo2% - Aquaphor1%
## **Demand & seasonality**
Weekly Amazon search volume, last 71 weeks — +5.5% search growth over the last 90 days.
2K1KSpike '25Prime Day '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/baby-products/tummy-todd/trend)
## **Top tummy todd search terms**
- **tubby todd travel size**19K/yr+18.3%3.6% conv. - **tubby todd everyday lotion**12K/yr-14.2%4.8% conv. - **tummy todd**9K/yr-1.3%3.3% conv. - **tubby todd set**6K/yr+1.3%3.2% conv. - **tubby todd newborn gift set**7K/yr+29.5%2.5% conv. - **tubby todd fragrance free**3K/yr-2.1%7.1% conv. [**All search terms **](https://flapen.com/research/us/baby-products/tummy-todd/search-terms)
## **Top tummy todd products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$9K12%$14K16%$18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 2oz Baby Shampoo and Body Wash 2oz Everyday Lotion & 1oz All Over Ointment - Fragrance-Free**TUBBY TODD**$35.73**4.6★906 rev](https://www.amazon.com/dp/B0DJWNVMF7) [2**TUBBY TODD All Over Ointment - Baby Eczema Cream Everyday Multi-Purpose Sensitive Dry Irritation Baby Skin Relief Cream Steroid & Gluten Free Fragrance Free 3.5 oz & 8oz 2 Pack**TUBBY TODD**$55.55**4.7★2,812 rev](https://www.amazon.com/dp/B0DR3DD2WS) [3**TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 8.5oz Baby Shampoo and Body Wash 8.5oz Everyday Lotion & 3.5oz All Over Ointment - Fragrance-Free**TUBBY TODD**$52.87**4.6★906 rev](https://www.amazon.com/dp/B0D4MMLN2B) [4**TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 8.5oz Baby Shampoo and Body Wash 8.5oz Everyday Lotion & 3.5oz All Over Ointment - Lavender Rosemary**TUBBY TODD**$52.95**4.6★906 rev](https://www.amazon.com/dp/B0D4MMSTWX) [5**TUBBY TODD Baby Bundle Newborn Skin Care Set - Hypoallergenic Hair + Body Wash All Over Ointment with Colloidal Oatmeal Sweet Cheeks Diaper Paste - Fragrance Free Standard Size**TUBBY TODD**$55.59**4.6★644 rev](https://www.amazon.com/dp/B0F2JLTZGC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TUBBY TODD Everyday Baby Lotion - Non-Toxic Hypoallergenic Baby Moisturizer for Sensitive Skin - Made With Natural Extracts & Plant- Based Ingredients - Fragrance Free - 25 Fl Oz**TUBBY TODD**$40.32**3 rev2mo ago](https://www.amazon.com/dp/B0H1FDVFBM) [**TUBBY TODD Everyday Baby Lotion - Non-Toxic Hypoallergenic Baby Moisturizer for Sensitive Skin - Made With Natural Extracts & Plant- Based Ingredients - Lavender Rosemary - 25 Fl Oz**TUBBY TODD**$40.44**3 rev2mo ago](https://www.amazon.com/dp/B0H1F2FWNT) [**TUBBY TODD Baby Bundle Newborn Skin Care Set - Hypoallergenic Hair + Body Wash All Over Ointment with Colloidal Oatmeal Sweet Cheeks Diaper Paste - Fragrance Free Standard Size**TUBBY TODD**$55.59**644 rev1y ago](https://www.amazon.com/dp/B0F2JLTZGC) [**TUBBY TODDs Baby Body Wash & All Over Ointment Eczema Set - Gentle Hypoallergenic Skincare for Newborns & Toddlers - 25oz Fragrance-Free**TUBBY TODD**$65.28**392 rev1y ago](https://www.amazon.com/dp/B0F2JN3VTJ) [**TUBBY TODD Baby Bundle Newborn Skin Care Set - Hypoallergenic Hair + Body Wash All Over Ointment with Colloidal Oatmeal Sweet Cheeks Diaper Paste - Lavender Rosemary Standard Size**TUBBY TODD**$55.74**644 rev1y ago](https://www.amazon.com/dp/B0F2JM3DFW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TUBBY TODD Everyday Baby Lotion - Non-Toxic Hypoallergenic Baby Moisturizer for Sensitive Skin - Made With Natural Extracts & Plant- Based Ingredients - Lavender Rosemary - 25 Fl Oz**TUBBY TODD**$40.44**5.0★**▲ 249%**](https://www.amazon.com/dp/B0H1F2FWNT) [**TUBBY TODD Everyday Baby Lotion - Non-Toxic Hypoallergenic Baby Moisturizer for Sensitive Skin - Made With Natural Extracts & Plant- Based Ingredients - Fragrance Free - 25 Fl Oz**TUBBY TODD**$40.32**5.0★**▲ 247%**](https://www.amazon.com/dp/B0H1FDVFBM) [**Pro Goleem 3-Pack Muslin Baby Mittens for Newborn 100% Cotton No Scratch Soft Breathable Gloves with Elastic Strap for Baby Boy and Girls 0-6 months Brown Beige Grey**Pro Goleem**$8.01**4.6★**▲ 221%**](https://www.amazon.com/dp/B0CTGYBG2V) [**TUBBY TODD Baby Bath & Skincare Kit - The Baby Bundle - Shampoo and Body Wash Everyday Lotion 8.5 Oz All Over Ointment 3.5 Oz & Diaper Paste Cream 7.9 Oz Gift Set - Lavender Rosemary**TUBBY TODD**$66.12**4.6★**▲ 110%**](https://www.amazon.com/dp/B0CSZ98LBD) [**TUBBY TODD Baby Bath & Skincare Kit - The Baby Bundle - Shampoo and Body Wash Everyday Lotion 8.5 Oz All Over Ointment 3.5 Oz & Diaper Paste Cream 4 Oz Gift Set - Fragrance-Free**TUBBY TODD**$64.95**4.6★**▲ 91%**](https://www.amazon.com/dp/B0CSZ87JJ1)
**~~View all trending →~~**
## **What buyers say about tummy todd**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**12%
*“the product is beautiful”*
**Value For Money**12%
*“Worth every single penny”*
**Allergies**12%
*“It does not irritate skin”*
**Moist/Dry**8%
*“Perfect moisturizer”*
**Smell**7%
*“neutral scent”*
**Efficiency**6%
*“It worked fast”*
**Soft Feel**5%
*“smooth the skin”*
**Size-Overall**3%
*“fits him perfectly”*
**Skin Health**2%
*“Luckily it does well for my skin so”*
**Sensitivity-Overall**2%
*“Very gentle and easy un sensitive skin”*
### **What buyers complain about **
**Allergies**29%
*“Caused Immediate and Severe Rash”*
**Value For Money**16%
*“Very expensive”*
**Size-Overall**4%
*“The containers are small”*
**Functionality-Overall**4%
*“it's not effective at all”*
**Moist/Dry**3%
*“My babies had dry skin briefly”*
**Smell**3%
*“doesnt have a strong scent”*
**Skin Health**3%
*“Burns babies skin”*
**Thickness**2%
*“its a thicker shampoo”*
**Sensitivity-Overall**2%
*“Not Safe for Sensitive Skin”*
**Advertised Vs Actual Product**2%
*“I think this is very misleading”*
### **Top return reasons **
**Size-Overall**36%
**Value For Money**10%
**Functionality-Overall**9%
**Smell**7%
**Leak-Proof**6%
**Advertised Vs Actual Product**6%
**Product Condition**3%
**Defective Material/Parts**2%
**Quality-Overall**2%
**Wrist Fit**2%
## **Common questions**
- **Is tummy todd profitable to sell on Amazon United States?**
- The niche generates $115K/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.5%. Flapen's verdict: Skip it (44/100).
- **How competitive is the tummy todd niche?**
- 5 brands and 15 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in tummy todd?**
- Top complaints mined from reviews: Allergies, Value For Money, Size-Overall. The return rate is 1.0%.
- **When does demand for tummy todd peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the tummy todd niche?**
- Listings span $6.85–$110.10; the average listing price is $49.68 (sweet spot $15–$100). The average incumbent carries 1,268 reviews — the moat a new listing must climb.
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