---
title: "Products — tummy time toys - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/tummy-time-toys/products"
last_updated: "2026-07-21T08:55:11.801Z"
locale: en
meta:
  description: "tummy time toys shows a $11.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "tummy time toys shows a $11.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — tummy time toys - Flapen"
---

# **tummy time toys**

**Worth a look**

Shows a $11.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 20Conversion 51Competition 94Returns 85Price range 65Avg price 76Brand share 95Review moat 20Quality gap 20

**Market size**

**Incredible****$11.8M**

$11.8M/yr · 19.0M searches

**Brand share**

**Incredible****40%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****21%**

top-5 click share — an open shelf

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$15.20**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$3.49–$133.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-9.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****13,645.88**

avg incumbent reviews — the moat a new listing must climb