---
title: "Trend — tummy time pillow - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/tummy-time-pillow/trend"
last_updated: "2026-08-07T19:47:18.930Z"
locale: en
meta:
  description: "Niche score 59/100 · $850K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $850K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — tummy time pillow - Flapen"
---

# **tummy time pillow**

**Worth a look**

Shows a sweet-spot price point ($31.98 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 75Growth 16Conversion 31Competition 77Returns 47Price range 84Avg price 95Brand share 73Review moat 52Quality gap 73

**Avg price**

**Incredible****$31.98**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$10.27–$45.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Market size**

**Good****$850K**

$850K/yr · 1.1M searches

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,403.14**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****3.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-18.4%**

90-day search growth — must beat 0% to launch

## Trend