---
title: "Products — tubby todd - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/tubby-todd/products"
last_updated: "2026-08-09T12:22:54.054Z"
locale: en
meta:
  description: "Niche score 50/100 · $7.2M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $7.2M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — tubby todd - Flapen"
---

# **tubby todd**

**Worth a look**

Shows a $7.2M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 99Growth 17Conversion 61Competition 20Returns 94Price range 95Avg price 94Brand share 0Review moat 47Quality gap 21

**Market size**

**Incredible****$7.2M**

$7.2M/yr · 2.8M searches

**Price range**

**Incredible****$21.26–$65.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$48.52**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****5.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,849.64**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****76%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-16.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Products