[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-baby-products-tubby-todd-barrier-balm":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":182,"baselines":217,"demand":222,"seasonality":282,"brandShare":283,"products":292,"feedback":333,"searchTerms":497,"related":537,"lastUpdated":171},"ac5e0ca2-6f60-437f-a258-a83a80cdebed","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":75,"label":76,"slug":77,"href":78},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":157,"avgRating":158,"avgReviewCount":159,"avgPrice":160,"priceMin":161,"priceMax":162,"productCount":163,"unitsSoldMax":164,"sponsoredPct":157,"returnRate":165,"successfulLaunches360":166,"newProducts360":166,"amazonNicheId":145,"title":167,"slug":168,"href":169,"leafCategoryName":170,"scrapedAt":171,"brandCount":142,"brandCountYearAgo":142,"sellerCount":172,"signals":173,"avgBsr":174,"pageQuality":166,"unitsSoldMin":175,"unitsSoldAvgMin":176,"unitsSoldAvgMax":177,"revenueMin":178,"revenueMax":179,"avgBrandAgeMonths":180,"avgSellerAgeDays":181,"top20ClickShare":157,"top20BrandShare":157,"primePct":157,"oosRate":166},90523,45302,1.4412,-0.5332,0.1864,1,4.7,6338,10.72,9.24,13.29,4,8000,0.004,0,"tubby todd barrier balm","tubby-todd-barrier-balm","\u002Fresearch\u002Fus\u002Fbaby-products\u002Ftubby-todd-barrier-balm","Baby Care","2026-07-10T04:11:54.730975+00:00",31,[],220,6000,1250,1500,64320,85760,79,133,{"score":183,"verdict":184,"components":185},28,"skip",[186,191,193,197,199,201,204,209,212,215],{"key":187,"score":188,"weight":189,"raw":190},"marketSize",23,0.15,90522.82,{"key":192,"score":166,"weight":189,"raw":155},"growth",{"key":194,"score":195,"weight":196,"raw":156},"conversion",99,0.1,{"key":198,"score":166,"weight":189,"raw":157},"competition",{"key":200,"score":166,"weight":196,"raw":157},"brandShare",{"key":202,"score":203,"weight":196,"raw":158},"qualityGap",19,{"key":205,"score":206,"weight":207,"raw":208},"reviewMoat",24,0.05,6337.75,{"key":210,"score":211,"weight":196,"raw":165},"returns",98,{"key":213,"score":214,"weight":207,"raw":160},"avgPrice",39,{"key":216,"score":166,"weight":207,"raw":166},"priceRange",{"avgRating":218,"medianPrice":219,"medianReturnRate":220,"nichesTracked":221},4.42,24.38,0.0215,115062,{"points":223,"droppedPartialWeek":281},[224,227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278],{"week":225,"volume":226},"2026-03-01",998,{"week":228,"volume":229},"2026-03-08",659,{"week":231,"volume":232},"2026-03-15",562,{"week":234,"volume":235},"2026-03-22",572,{"week":237,"volume":238},"2026-03-29",930,{"week":240,"volume":241},"2026-04-05",651,{"week":243,"volume":244},"2026-04-12",592,{"week":246,"volume":247},"2026-04-19",593,{"week":249,"volume":250},"2026-04-26",499,{"week":252,"volume":253},"2026-05-03",515,{"week":255,"volume":256},"2026-05-10",581,{"week":258,"volume":259},"2026-05-17",556,{"week":261,"volume":262},"2026-05-24",583,{"week":264,"volume":265},"2026-05-31",559,{"week":267,"volume":268},"2026-06-07",518,{"week":270,"volume":271},"2026-06-14",551,{"week":273,"volume":274},"2026-06-21",494,{"week":276,"volume":277},"2026-06-28",682,{"week":279,"volume":280},"2026-07-05",440,false,null,{"top":284,"otherBrandCount":166,"otherClickShare":291},[285,288],{"brand":286,"clickShare":287},"Aquaphor",0.7833,{"brand":289,"clickShare":290},"Mustela",0.21660000000000001,0.00009999999999998899,[293,304,314,323],{"asin":294,"title":295,"brand":286,"imageUrl":296,"price":297,"rating":298,"reviews":299,"clickShare90":300,"clickShare360":301,"launchDate":302,"amazonUrl":303},"B09R69GFKG","Aquaphor Baby Healing Balm Stick With Avocado Oil and Shea Butter 0.65 Oz Stick","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F411r1jayK6L.jpg",9.62,4.8,4499,0.7099,0.611,"2022-01-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09R69GFKG",{"asin":305,"title":306,"brand":289,"imageUrl":307,"price":308,"rating":158,"reviews":309,"clickShare90":310,"clickShare360":311,"launchDate":312,"amazonUrl":313},"B08RTCCRDK","Mustela Baby Nourishing Stick - Lip & Face Moisturizer for Dry Skin - with Natural Avocado Cold Cream & Beeswax - 0.32 oz.","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41N5LG5xI+L.jpg",10.74,3738,0.1482,0.2403,"2021-02-07","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08RTCCRDK",{"asin":315,"title":316,"brand":286,"imageUrl":317,"price":161,"rating":298,"reviews":318,"clickShare90":319,"clickShare360":320,"launchDate":321,"amazonUrl":322},"B09RYRCXKM","Aquaphor Healing Balm Stick Skin Protectant with Avocado Oil and Shea Butter 0.65 Oz Stick","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31ileQL2XVL.jpg",15628,0.0734,0.1223,"2022-02-08","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09RYRCXKM",{"asin":324,"title":325,"brand":289,"imageUrl":326,"price":162,"rating":327,"reviews":328,"clickShare90":329,"clickShare360":330,"launchDate":331,"amazonUrl":332},"B08XRPYXSX","Mustela Baby Mineral Sunscreen Stick SPF 50 Broad Spectrum - Face & Body Sun Stick with 70% Organic Ingredients - Ultra Sheer Water Resistant & Fragrance-Free - 0.6 oz.","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41+6m56kxDL.jpg",4.5,1486,0.0684,0.0265,"2021-02-08","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08XRPYXSX",{"love":334,"hate":405,"returnReasons":472},[335,342,349,356,363,370,377,384,391,398],{"topic":336,"percentOfMentions":337,"verbatims":338},"Moist\u002FDry",0.166,[339,340,341],"Very hydrating","moisturizes well","Very moisturizing",{"topic":343,"percentOfMentions":344,"verbatims":345},"Ease Of Use",0.1512,[346,347,348],"easy to put on","Easy to Use","easy to apply",{"topic":350,"percentOfMentions":351,"verbatims":352},"Quality-Overall",0.10460000000000001,[353,354,355],"Great product & works fast","Fabulous product","Overall, its a reliable, affordable, multi-use product that I continue to repurchase and highly recommend",{"topic":357,"percentOfMentions":358,"verbatims":359},"Suitability Dry Skin",0.0559,[360,361,362],"it helps my dry skin","this helps solves my dry skin needs","Excellent for dry skin",{"topic":364,"percentOfMentions":365,"verbatims":366},"Ease Of Application",0.0558,[367,368,369],"Apply as needed","Easy to apply","Easy application",{"topic":371,"percentOfMentions":372,"verbatims":373},"Adhesion\u002FStickiness",0.052000000000000005,[374,375,376],"Not overly sticky","Easy stick","its great stick",{"topic":378,"percentOfMentions":379,"verbatims":380},"Soft Feel",0.036699999999999997,[381,382,383],"Goes on smooth","Smooth","It glides on soooo smoothly",{"topic":385,"percentOfMentions":386,"verbatims":387},"Efficiency",0.0329,[388,389,390],"Effective","Use it for everything","it works really well",{"topic":392,"percentOfMentions":393,"verbatims":394},"Suitability Combination Skin",0.0318,[395,396,397],"Really good for my skin","so it is ideal for sensitive skin","Great product for skin",{"topic":399,"percentOfMentions":400,"verbatims":401},"Size-Overall",0.0277,[402,403,404],"it is convenient in a good size","It's a great bigger size that's easy to use","Its the perfect size to toss in my bag for on-the-go touch-ups",[406,413,419,426,433,439,446,453,460,466],{"topic":407,"percentOfMentions":408,"verbatims":409},"Value For Money",0.1258,[410,411,412],"Waste of money","expensive","Price is a bit high",{"topic":399,"percentOfMentions":414,"verbatims":415},0.11810000000000001,[416,417,418],"Huge","EXTREMELY SMALL","Súper small portion",{"topic":420,"percentOfMentions":421,"verbatims":422},"Durability",0.0679,[423,424,425],"it didn't last","Ran out very quick","it falls apart after a couple of uses",{"topic":427,"percentOfMentions":428,"verbatims":429},"Allergies",0.056299999999999996,[430,431,432],"Skin tends to be more sensitive",".I get a rash","Itchy rash",{"topic":336,"percentOfMentions":434,"verbatims":435},0.051500000000000004,[436,437,438],"I have terribly dry skin","It doesnt feel as hydrating as I expected","Doesn't do anything special to moisturize",{"topic":440,"percentOfMentions":441,"verbatims":442},"Smell",0.04769999999999999,[443,444,445],"Doesn't smell","The smell is off putting","Odd smell",{"topic":447,"percentOfMentions":448,"verbatims":449},"Thickness",0.0258,[450,451,452],"Comes on thinner than the regular container","not very thick","Very thick formula",{"topic":454,"percentOfMentions":455,"verbatims":456},"Advertised Vs Actual Product",0.021099999999999997,[457,458,459],"Exceptionally deceiving","very misleading packaging","Very deceptive and overpriced",{"topic":461,"percentOfMentions":455,"verbatims":462},"Oily\u002FGreasy",[463,464,465],"Its greasy","It also has a very oily texture","not way to oily unless you put a lot on",{"topic":371,"percentOfMentions":467,"verbatims":468},0.0161,[469,470,471],"Not really a stick","Lotions are sticky","Only complaint is the stick is tiny",[473,475,477,479,482,484,487,489,492,494],{"reason":399,"pct":474},0.2483,{"reason":371,"pct":476},0.1673,{"reason":407,"pct":478},0.0805,{"reason":480,"pct":481},"Functionality-Overall",0.0757,{"reason":454,"pct":483},0.0754,{"reason":485,"pct":486},"Product Condition",0.060599999999999994,{"reason":336,"pct":488},0.0484,{"reason":490,"pct":491},"Defective Material\u002FParts",0.044000000000000004,{"reason":440,"pct":493},0.039599999999999996,{"reason":495,"pct":496},"Texture\u002FConsistency-Overall",0.0294,[498,503,507,512,517,522,527,532],{"term":499,"volume":500,"growthQoq":501,"conversionRate":502},"aquaphor baby stick",10723,-0.3323,0.1971,{"term":167,"volume":504,"growthQoq":505,"conversionRate":506},12148,-0.6479,0.0183,{"term":508,"volume":509,"growthQoq":510,"conversionRate":511},"aquaphor stick baby",5271,-0.4161,0.2584,{"term":513,"volume":514,"growthQoq":515,"conversionRate":516},"baby aquaphor stick",4447,-0.4743,0.2298,{"term":518,"volume":519,"growthQoq":520,"conversionRate":521},"mustela stick",4761,-0.53,0.1586,{"term":523,"volume":524,"growthQoq":525,"conversionRate":526},"barrier balm tubby todd",2359,-0.6897,0.0426,{"term":528,"volume":529,"growthQoq":530,"conversionRate":531},"mustela cold cream stick",2336,-0.7995,0.1879,{"term":533,"volume":534,"growthQoq":535,"conversionRate":536},"nourishing stick with cold cream",3257,-0.9015,0.2424,[538,545,550,555,560,566],{"title":539,"href":540,"score":541,"verdict":542,"marketSize":543,"growth90":544},"baby car seat fan","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fbaby-car-seat-fan",65,"watch",30562.67,1.5192,{"title":546,"href":547,"score":541,"verdict":542,"marketSize":548,"growth90":549},"tummy time toys","\u002Fresearch\u002Fus\u002Fbaby-products\u002Ftummy-time-toys",11759060.27,-0.0946,{"title":551,"href":552,"score":541,"verdict":542,"marketSize":553,"growth90":554},"sunscreen brush","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fsunscreen-brush",615353.66,3.1466,{"title":556,"href":557,"score":541,"verdict":542,"marketSize":558,"growth90":559},"toddler step stool","\u002Fresearch\u002Fus\u002Fbaby-products\u002Ftoddler-step-stool",4107576.91,-0.0792,{"title":561,"href":562,"score":541,"verdict":563,"marketSize":564,"growth90":565},"training diapers 2t-3t","\u002Fresearch\u002Fus\u002Fbaby-products\u002Ftraining-diapers-2t-3t","launch",6054874.93,0.087,{"title":567,"href":568,"score":541,"verdict":542,"marketSize":569,"growth90":570},"water baby carrier","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fwater-baby-carrier",430616.67,1.7652]