---
title: "Tubby Todd Barrier Balm — $91K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/tubby-todd-barrier-balm"
last_updated: "2026-08-09T06:25:14.866Z"
locale: en
meta:
description: "Niche score 28/100 · $91K/yr market · 45K searches/yr · $10.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 28/100 · $91K/yr market · 45K searches/yr · $10.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tubby Todd Barrier Balm — $91K/yr Amazon US Niche (2026) - Flapen"
---
# **tubby todd barrier balm**
**Skip it**
Soft demand (-53.3% this quarter) — this niche doesn't clear our bar today.
Market size 23Growth 0Conversion 99Competition 0Returns 98Price range 0Avg price 39Brand share 0Review moat 24Quality gap 19
**Conversion**
**Incredible****18.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****$10.72**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****6,337.75**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$91K**
$91K/yr · 45K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-53.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$9.24–$13.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, tubby todd barrier balm is a $91K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tubby todd barrier balm market data**
- **Units sold / yr**
- **6K–8K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$64K–$86K**
- units × avg price
- **Conversion rate**
- **18.6%**
- **Avg BSR**
- **#220**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**31**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Aquaphor78% - Mustela22% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 19 weeks — -53.3% search growth over the last 90 days.
900700Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/baby-products/tubby-todd-barrier-balm/trend)
## **Top tubby todd barrier balm search terms**
- **aquaphor baby stick**11K/yr-33.2%19.7% conv. - **tubby todd barrier balm**12K/yr-64.8%1.8% conv. - **aquaphor stick baby**5K/yr-41.6%25.8% conv. - **baby aquaphor stick**4K/yr-47.4%23.0% conv. - **mustela stick**5K/yr-53.0%15.9% conv. - **barrier balm tubby todd**2K/yr-69.0%4.3% conv. - **mustela cold cream stick**2K/yr-80.0%18.8% conv. - **nourishing stick with cold cream**3K/yr-90.1%24.2% conv. [**All search terms **](https://flapen.com/research/us/baby-products/tubby-todd-barrier-balm/search-terms)
## **Top tubby todd barrier balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$18K40%$36K60%$54K80%$72K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aquaphor Baby Healing Balm Stick With Avocado Oil and Shea Butter 0.65 Oz Stick**Aquaphor**$9.62**4.8★4,499 rev](https://www.amazon.com/dp/B09R69GFKG) [2**Mustela Baby Nourishing Stick - Lip & Face Moisturizer for Dry Skin - with Natural Avocado Cold Cream & Beeswax - 0.32 oz.**Mustela**$10.74**4.7★3,738 rev](https://www.amazon.com/dp/B08RTCCRDK) [3**Aquaphor Healing Balm Stick Skin Protectant with Avocado Oil and Shea Butter 0.65 Oz Stick**Aquaphor**$9.24**4.8★15,628 rev](https://www.amazon.com/dp/B09RYRCXKM) [4**Mustela Baby Mineral Sunscreen Stick SPF 50 Broad Spectrum - Face & Body Sun Stick with 70% Organic Ingredients - Ultra Sheer Water Resistant & Fragrance-Free - 0.6 oz.**Mustela**$13.29**4.5★1,486 rev](https://www.amazon.com/dp/B08XRPYXSX)
### **Newest**
by launch date
[**Aquaphor Healing Balm Stick Skin Protectant with Avocado Oil and Shea Butter 0.65 Oz Stick**Aquaphor**$9.24**15,628 rev4y ago](https://www.amazon.com/dp/B09RYRCXKM) [**Aquaphor Baby Healing Balm Stick With Avocado Oil and Shea Butter 0.65 Oz Stick**Aquaphor**$9.62**4,499 rev4y ago](https://www.amazon.com/dp/B09R69GFKG) [**Mustela Baby Mineral Sunscreen Stick SPF 50 Broad Spectrum - Face & Body Sun Stick with 70% Organic Ingredients - Ultra Sheer Water Resistant & Fragrance-Free - 0.6 oz.**Mustela**$13.29**1,486 rev5y ago](https://www.amazon.com/dp/B08XRPYXSX) [**Mustela Baby Nourishing Stick - Lip & Face Moisturizer for Dry Skin - with Natural Avocado Cold Cream & Beeswax - 0.32 oz.**Mustela**$10.74**3,738 rev5y ago](https://www.amazon.com/dp/B08RTCCRDK)
### **Trending**
90-day click momentum
[**Mustela Baby Mineral Sunscreen Stick SPF 50 Broad Spectrum - Face & Body Sun Stick with 70% Organic Ingredients - Ultra Sheer Water Resistant & Fragrance-Free - 0.6 oz.**Mustela**$13.29**4.5★**▲ 158%**](https://www.amazon.com/dp/B08XRPYXSX) [**Aquaphor Baby Healing Balm Stick With Avocado Oil and Shea Butter 0.65 Oz Stick**Aquaphor**$9.62**4.8★**▲ 16%**](https://www.amazon.com/dp/B09R69GFKG) [**Mustela Baby Nourishing Stick - Lip & Face Moisturizer for Dry Skin - with Natural Avocado Cold Cream & Beeswax - 0.32 oz.**Mustela**$10.74**4.7★**▼ 38%**](https://www.amazon.com/dp/B08RTCCRDK) [**Aquaphor Healing Balm Stick Skin Protectant with Avocado Oil and Shea Butter 0.65 Oz Stick**Aquaphor**$9.24**4.8★**▼ 40%**](https://www.amazon.com/dp/B09RYRCXKM)
## **What buyers say about tubby todd barrier balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**17%
*“Very hydrating”*
**Ease Of Use**15%
*“easy to put on”*
**Quality-Overall**10%
*“Great product & works fast”*
**Suitability Dry Skin**6%
*“it helps my dry skin”*
**Ease Of Application**6%
*“Apply as needed”*
**Adhesion/Stickiness**5%
*“Not overly sticky”*
**Soft Feel**4%
*“Goes on smooth”*
**Efficiency**3%
*“Effective”*
**Suitability Combination Skin**3%
*“Really good for my skin”*
**Size-Overall**3%
*“it is convenient in a good size”*
### **What buyers complain about **
**Value For Money**13%
*“Waste of money”*
**Size-Overall**12%
*“Huge”*
**Durability**7%
*“it didn't last”*
**Allergies**6%
*“Skin tends to be more sensitive”*
**Moist/Dry**5%
*“I have terribly dry skin”*
**Smell**5%
*“Doesn't smell”*
**Thickness**3%
*“Comes on thinner than the regular container”*
**Advertised Vs Actual Product**2%
*“Exceptionally deceiving”*
**Oily/Greasy**2%
*“Its greasy”*
**Adhesion/Stickiness**2%
*“Not really a stick”*
### **Top return reasons **
**Size-Overall**25%
**Adhesion/Stickiness**17%
**Value For Money**8%
**Functionality-Overall**8%
**Advertised Vs Actual Product**8%
**Product Condition**6%
**Moist/Dry**5%
**Defective Material/Parts**4%
**Smell**4%
**Texture/Consistency-Overall**3%
## **Common questions**
- **Is tubby todd barrier balm profitable to sell on Amazon United States?**
- The niche generates $91K/yr across 4 tracked products. 90-day search growth is -53.3%. Flapen's verdict: Skip it (28/100).
- **How competitive is the tubby todd barrier balm niche?**
- 2 brands and 31 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in tubby todd barrier balm?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Durability. The return rate is 0.4%.
- **What does it cost to enter the tubby todd barrier balm niche?**
- Listings span $9.24–$13.29; the average listing price is $10.72 (sweet spot $15–$100). The average incumbent carries 6,338 reviews — the moat a new listing must climb.
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