---
title: "Trend — tubby todd baby wash - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/tubby-todd-baby-wash/trend"
last_updated: "2026-08-09T07:26:10.242Z"
locale: en
meta:
  description: "Niche score 40/100 · $402K/yr market · 176K searches/yr · $11.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · $402K/yr market · 176K searches/yr · $11.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — tubby todd baby wash - Flapen"
---

# **tubby todd baby wash**

**Skip it**

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 56Growth 19Conversion 99Competition 0Returns 97Price range 34Avg price 49Brand share 0Review moat 23Quality gap 42

**Conversion**

**Incredible****19.1%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Market size**

**Good****$402K**

$402K/yr · 176K searches

**Avg price**

**Okay****$11.93**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$9.16–$18.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****8,407.5**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-12.0%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend