[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-baby-products-tubby-todd-baby-wash":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":183,"baselines":221,"demand":226,"seasonality":541,"brandShare":554,"products":562,"feedback":600,"searchTerms":750,"related":800,"lastUpdated":172},"606cd1def13099be069e6421656fa3cf","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":75,"label":76,"slug":77,"href":78},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":157,"avgRating":158,"avgReviewCount":159,"avgPrice":160,"priceMin":161,"priceMax":162,"productCount":163,"unitsSoldMax":164,"sponsoredPct":165,"returnRate":166,"successfulLaunches360":167,"newProducts360":167,"amazonNicheId":145,"title":168,"slug":169,"href":170,"leafCategoryName":171,"scrapedAt":172,"brandCount":142,"brandCountYearAgo":163,"sellerCount":173,"signals":174,"avgBsr":175,"pageQuality":167,"unitsSoldMin":176,"unitsSoldAvgMin":177,"unitsSoldAvgMax":178,"revenueMin":179,"revenueMax":180,"avgBrandAgeMonths":181,"avgSellerAgeDays":182,"top20ClickShare":157,"top20BrandShare":157,"primePct":157,"oosRate":167},401604,176248,0.4246,-0.1199,0.191,1,4.5,8408,11.93,9.16,18,4,40000,0.25,0.0058,0,"tubby todd baby wash","tubby-todd-baby-wash","\u002Fresearch\u002Fus\u002Fbaby-products\u002Ftubby-todd-baby-wash","Baby Care","2026-07-10T04:11:54.730975+00:00",533,[],116,30000,5000,6000,357900,477200,92,123,{"score":184,"verdict":185,"components":186},40,"skip",[187,192,195,199,201,203,206,211,214,217],{"key":188,"score":189,"weight":190,"raw":191},"marketSize",56,0.15,401603.98,{"key":193,"score":194,"weight":190,"raw":155},"growth",19,{"key":196,"score":197,"weight":198,"raw":156},"conversion",99,0.1,{"key":200,"score":167,"weight":190,"raw":157},"competition",{"key":202,"score":167,"weight":198,"raw":157},"brandShare",{"key":204,"score":205,"weight":198,"raw":158},"qualityGap",42,{"key":207,"score":208,"weight":209,"raw":210},"reviewMoat",23,0.05,8407.5,{"key":212,"score":213,"weight":198,"raw":166},"returns",97,{"key":215,"score":216,"weight":209,"raw":160},"avgPrice",49,{"key":218,"score":219,"weight":209,"raw":220},"priceRange",34,0.3393665158371041,{"avgRating":222,"medianPrice":223,"medianReturnRate":224,"nichesTracked":225},4.42,24.38,0.0215,115062,{"points":227,"droppedPartialWeek":540},[228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,315,318,321,324,327,330,333,336,339,342,345,348,351,354,357,360,363,366,369,372,375,378,381,384,387,390,393,396,399,402,405,408,411,414,417,420,423,426,429,432,435,438,441,444,447,450,453,456,459,462,465,468,471,474,477,480,483,486,489,492,495,498,501,504,507,510,513,516,519,522,525,528,531,534,537],{"week":229,"volume":230},"2024-07-14",39426,{"week":232,"volume":233},"2024-07-21",53840,{"week":235,"volume":236},"2024-07-28",33782,{"week":238,"volume":239},"2024-08-04",33694,{"week":241,"volume":242},"2024-08-11",34043,{"week":244,"volume":245},"2024-08-18",33808,{"week":247,"volume":248},"2024-08-25",34931,{"week":250,"volume":251},"2024-09-01",34506,{"week":253,"volume":254},"2024-09-08",32908,{"week":256,"volume":257},"2024-09-15",31770,{"week":259,"volume":260},"2024-09-22",30851,{"week":262,"volume":263},"2024-09-29",28551,{"week":265,"volume":266},"2024-10-06",4413,{"week":268,"volume":269},"2024-10-13",5561,{"week":271,"volume":272},"2024-10-20",4269,{"week":274,"volume":275},"2024-10-27",4396,{"week":277,"volume":278},"2024-11-03",5375,{"week":280,"volume":281},"2024-11-10",5863,{"week":283,"volume":284},"2024-11-17",5691,{"week":286,"volume":287},"2024-11-24",5765,{"week":289,"volume":290},"2024-12-01",5970,{"week":292,"volume":293},"2024-12-08",11591,{"week":295,"volume":296},"2024-12-15",9643,{"week":298,"volume":299},"2024-12-22",9516,{"week":301,"volume":302},"2024-12-29",8110,{"week":304,"volume":305},"2025-01-05",10938,{"week":307,"volume":308},"2025-01-12",10887,{"week":310,"volume":311},"2025-01-19",2884,{"week":313,"volume":314},"2025-01-26",2815,{"week":316,"volume":317},"2025-02-02",2507,{"week":319,"volume":320},"2025-02-09",2906,{"week":322,"volume":323},"2025-02-16",2717,{"week":325,"volume":326},"2025-02-23",3131,{"week":328,"volume":329},"2025-03-02",2553,{"week":331,"volume":332},"2025-03-09",2795,{"week":334,"volume":335},"2025-03-16",2536,{"week":337,"volume":338},"2025-03-23",2472,{"week":340,"volume":341},"2025-03-30",2466,{"week":343,"volume":344},"2025-04-06",2696,{"week":346,"volume":347},"2025-04-13",2395,{"week":349,"volume":350},"2025-04-20",2329,{"week":352,"volume":353},"2025-04-27",2576,{"week":355,"volume":356},"2025-05-04",5066,{"week":358,"volume":359},"2025-05-11",4872,{"week":361,"volume":362},"2025-05-18",4613,{"week":364,"volume":365},"2025-05-25",4419,{"week":367,"volume":368},"2025-06-01",3604,{"week":370,"volume":371},"2025-06-08",5371,{"week":373,"volume":374},"2025-06-15",5225,{"week":376,"volume":377},"2025-06-22",5567,{"week":379,"volume":380},"2025-06-29",5446,{"week":382,"volume":383},"2025-07-06",5061,{"week":385,"volume":386},"2025-07-13",8207,{"week":388,"volume":389},"2025-07-20",5505,{"week":391,"volume":392},"2025-07-27",5715,{"week":394,"volume":395},"2025-08-03",5935,{"week":397,"volume":398},"2025-08-10",6023,{"week":400,"volume":401},"2025-08-17",5876,{"week":403,"volume":404},"2025-08-24",6102,{"week":406,"volume":407},"2025-08-31",5415,{"week":409,"volume":410},"2025-09-07",6358,{"week":412,"volume":413},"2025-09-14",6347,{"week":415,"volume":416},"2025-09-21",6368,{"week":418,"volume":419},"2025-09-28",6787,{"week":421,"volume":422},"2025-10-05",3407,{"week":424,"volume":425},"2025-10-12",4143,{"week":427,"volume":428},"2025-10-19",3280,{"week":430,"volume":431},"2025-10-26",3093,{"week":433,"volume":434},"2025-11-02",3149,{"week":436,"volume":437},"2025-11-09",3494,{"week":439,"volume":440},"2025-11-16",3078,{"week":442,"volume":443},"2025-11-23",3357,{"week":445,"volume":446},"2025-11-30",3172,{"week":448,"volume":449},"2025-12-07",3373,{"week":451,"volume":452},"2025-12-14",2892,{"week":454,"volume":455},"2025-12-21",2776,{"week":457,"volume":458},"2025-12-28",2495,{"week":460,"volume":461},"2026-01-04",3612,{"week":463,"volume":464},"2026-01-11",3772,{"week":466,"volume":467},"2026-01-18",3877,{"week":469,"volume":470},"2026-01-25",3682,{"week":472,"volume":473},"2026-02-01",3767,{"week":475,"volume":476},"2026-02-08",3740,{"week":478,"volume":479},"2026-02-15",3401,{"week":481,"volume":482},"2026-02-22",3837,{"week":484,"volume":485},"2026-03-01",3409,{"week":487,"volume":488},"2026-03-08",3750,{"week":490,"volume":491},"2026-03-15",3283,{"week":493,"volume":494},"2026-03-22",3137,{"week":496,"volume":497},"2026-03-29",3095,{"week":499,"volume":500},"2026-04-05",3056,{"week":502,"volume":503},"2026-04-12",3880,{"week":505,"volume":506},"2026-04-19",3144,{"week":508,"volume":509},"2026-04-26",3066,{"week":511,"volume":512},"2026-05-03",3091,{"week":514,"volume":515},"2026-05-10",3166,{"week":517,"volume":518},"2026-05-17",3164,{"week":520,"volume":521},"2026-05-24",2907,{"week":523,"volume":524},"2026-05-31",2767,{"week":526,"volume":527},"2026-06-07",2816,{"week":529,"volume":530},"2026-06-14",2733,{"week":532,"volume":533},"2026-06-21",2802,{"week":535,"volume":536},"2026-06-28",4148,{"week":538,"volume":539},"2026-07-05",2722,false,[542,543,544,545,546,547,548,549,550,551,552,553],0.6689410159567958,0.4096470214748495,0.3716972558770179,0.3645332373671832,0.4769711532053542,0.5280357002694942,2.429875038016893,2.3218756912544922,2.5825751159288055,0.5129172619112531,0.545285911945672,0.7892251877755173,{"top":555,"otherBrandCount":167,"otherClickShare":167},[556,559],{"brand":557,"clickShare":558},"The Honest Company",0.9721,{"brand":560,"clickShare":561},"Hello Bello",0.0279,[563,573,581,590],{"asin":564,"title":565,"brand":557,"imageUrl":566,"price":161,"rating":567,"reviews":568,"clickShare90":569,"clickShare360":570,"launchDate":571,"amazonUrl":572},"B00KFITCXS","The Honest Company Hypoallergenic Diaper Rash Cream Moisturizing Calming Zinc Oxide Ointment NEA Recognized Cruelty-Free 2.5 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41c0NbZhQBL.jpg",4.6,11093,0.5377,0.4479,"2014-05-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00KFITCXS",{"asin":574,"title":575,"brand":557,"imageUrl":576,"price":162,"rating":567,"reviews":568,"clickShare90":577,"clickShare360":578,"launchDate":579,"amazonUrl":580},"B0CSXWXSR6","The Honest Company Diaper Rash Cream Zinc Oxide Ointment Moisturizing & Calming Hypoallergenic NEA Recognized Cruelty-Free Value Size 6 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31TDC-euxGL.jpg",0.3559,0.4403,"2024-01-22","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CSXWXSR6",{"asin":582,"title":583,"brand":557,"imageUrl":584,"price":585,"rating":567,"reviews":568,"clickShare90":586,"clickShare360":587,"launchDate":588,"amazonUrl":589},"B08QPX7YPY","The Honest Company Baby Diaper Rash Cream Spray Moisturizing Calming Zinc Oxide Hypoallergenic Dermatologist Tested Cruelty-Free 2 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31hTxs-JjAL.jpg",10.7,0.0785,0.0708,"2020-12-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08QPX7YPY",{"asin":591,"title":592,"brand":560,"imageUrl":593,"price":594,"rating":595,"reviews":596,"clickShare90":561,"clickShare360":597,"launchDate":598,"amazonUrl":599},"B0B451CSBR","Hello Bello Premium Baby Lotion Gentle Hypoallergenic Vegan Formula to Nourish and Moisturize Sweet Cream Scent 8.5 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31U0ArrtGvL.jpg",9.87,4.2,351,0.041,"2022-06-15","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0B451CSBR",{"love":601,"hate":664,"returnReasons":727},[602,609,616,623,630,637,643,649,655,660],{"topic":603,"percentOfMentions":604,"verbatims":605},"Allergies",0.1707,[606,607,608],"Great for eczema","did not irritate my skin at all","eases the rash instantly",{"topic":610,"percentOfMentions":611,"verbatims":612},"Ease Of Cleaning",0.0946,[613,614,615],"No messy hands on the go","Its so clean","Love that there is no mess involved",{"topic":617,"percentOfMentions":618,"verbatims":619},"Quality-Overall",0.07429999999999999,[620,621,622],"great quality","Great product","Good product",{"topic":624,"percentOfMentions":625,"verbatims":626},"Spray\u002FFlow",0.0653,[627,628,629],"great diaper spray","Sprays great","the spray works great",{"topic":631,"percentOfMentions":632,"verbatims":633},"Ingredients-Overall",0.06309999999999999,[634,635,636],"clean ingredients","Good and safe ingredients","Great product with all safe and good ingredients",{"topic":638,"percentOfMentions":632,"verbatims":639},"Smell",[640,641,642],"The quality is amazing absorbs great smells amazing","This lotion is a god smelling lotion","Smells nice and worked on sensitive skin",{"topic":644,"percentOfMentions":645,"verbatims":646},"Safety Standards",0.0473,[647,636,648],"safe and gentle for baby's","I feel good as a parent knowing im using a trustworthy product that is safe and works quickly",{"topic":650,"percentOfMentions":651,"verbatims":652},"Ease Of Use",0.036000000000000004,[653,613,654],"its quick and easy to use","Way easier than the spatula and other creams",{"topic":656,"percentOfMentions":657,"verbatims":658},"Sinus Relief",0.027000000000000003,[659],"so they don't have to put the rash cream on with their hands",{"topic":661,"percentOfMentions":657,"verbatims":662},"Advertised Vs Actual Product",[663],"Exactly as pictured",[665,672,678,685,692,699,705,711,716,722],{"topic":666,"percentOfMentions":667,"verbatims":668},"Dilute\u002FWatery",0.1892,[669,670,671],"Too Watery","Watery and misleading","Much more watery than I was expecting",{"topic":603,"percentOfMentions":673,"verbatims":674},0.1532,[675,676,677],"Causes Rash","Imagine your infant has a horrid diaper rash","this wouldn't work on a real rash",{"topic":679,"percentOfMentions":680,"verbatims":681},"Functionality-Overall",0.0806,[682,683,684],"both bottles stopped working","The new stuff doesnt work at all","Unfortunately this did not work for my son",{"topic":686,"percentOfMentions":687,"verbatims":688},"Value For Money",0.0672,[689,690,691],"little bit expensive it","isnt worth the price","Waste of money",{"topic":693,"percentOfMentions":694,"verbatims":695},"Thickness",0.06559999999999999,[696,697,698],"Very thin consistency","also very thin\u002Fwatery","much thinner product",{"topic":700,"percentOfMentions":701,"verbatims":702},"Durability",0.0484,[703,704],"Spray bottle breaks easily","Sprayer broke after a few days of use",{"topic":706,"percentOfMentions":707,"verbatims":708},"Texture\u002FConsistency-Overall",0.0387,[709,710],"I noticed the consistency was completely different as well","messed with the consistency",{"topic":712,"percentOfMentions":713,"verbatims":714},"De-Grease",0.0323,[715],"leaves a grease layer",{"topic":717,"percentOfMentions":718,"verbatims":719},"Leak-Proof",0.0242,[720,721],"the product just leaked down the side of the bottle instead of spraying outward","Worst, running leaky spills all over",{"topic":650,"percentOfMentions":718,"verbatims":723},[724,725,726],"It is a little hard to squeeze it out of the tube","Cant open without issues","Not usable",[728,730,732,734,736,739,741,743,746,747],{"reason":679,"pct":729},0.16519999999999999,{"reason":661,"pct":731},0.1242,{"reason":666,"pct":733},0.11869999999999999,{"reason":686,"pct":735},0.0636,{"reason":737,"pct":738},"Size-Overall",0.0621,{"reason":693,"pct":740},0.052000000000000005,{"reason":706,"pct":742},0.043899999999999995,{"reason":744,"pct":745},"Dispensing Mechanism",0.0394,{"reason":717,"pct":745},{"reason":748,"pct":749},"Moist\u002FDry",0.0318,[751,756,761,766,771,776,781,786,791,795],{"term":752,"volume":753,"growthQoq":754,"conversionRate":755},"honest diaper cream",65930,-0.1262,0.2068,{"term":757,"volume":758,"growthQoq":759,"conversionRate":760},"honest diaper rash cream",47509,-0.1053,0.1968,{"term":762,"volume":763,"growthQoq":764,"conversionRate":765},"hello bello lotion",12229,-0.1308,0.0147,{"term":767,"volume":768,"growthQoq":769,"conversionRate":770},"honest company diaper rash cream",6480,0.2777,0.1737,{"term":772,"volume":773,"growthQoq":774,"conversionRate":775},"hello bello diaper rash cream",10690,-0.243,0.0219,{"term":777,"volume":778,"growthQoq":779,"conversionRate":780},"honest butt cream",3658,-0.0948,0.2139,{"term":782,"volume":783,"growthQoq":784,"conversionRate":785},"honest diaper rash",3557,0.0499,0.19,{"term":787,"volume":788,"growthQoq":789,"conversionRate":790},"hello bello diaper cream",4170,-0.0796,0.0254,{"term":792,"volume":368,"growthQoq":793,"conversionRate":794},"honest rash cream",-0.1677,0.194,{"term":796,"volume":797,"growthQoq":798,"conversionRate":799},"honest baby diaper cream",4271,-0.3132,0.1809,[801,808,813,818,823,829],{"title":802,"href":803,"score":804,"verdict":805,"marketSize":806,"growth90":807},"baby car seat fan","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fbaby-car-seat-fan",65,"watch",30562.67,1.5192,{"title":809,"href":810,"score":804,"verdict":805,"marketSize":811,"growth90":812},"tummy time toys","\u002Fresearch\u002Fus\u002Fbaby-products\u002Ftummy-time-toys",11759060.27,-0.0946,{"title":814,"href":815,"score":804,"verdict":805,"marketSize":816,"growth90":817},"sunscreen brush","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fsunscreen-brush",615353.66,3.1466,{"title":819,"href":820,"score":804,"verdict":805,"marketSize":821,"growth90":822},"toddler step stool","\u002Fresearch\u002Fus\u002Fbaby-products\u002Ftoddler-step-stool",4107576.91,-0.0792,{"title":824,"href":825,"score":804,"verdict":826,"marketSize":827,"growth90":828},"training diapers 2t-3t","\u002Fresearch\u002Fus\u002Fbaby-products\u002Ftraining-diapers-2t-3t","launch",6054874.93,0.087,{"title":830,"href":831,"score":804,"verdict":805,"marketSize":832,"growth90":833},"water baby carrier","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fwater-baby-carrier",430616.67,1.7652]