---
title: "Search terms — tooth box - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/tooth-box/search-terms"
last_updated: "2026-08-07T18:01:42.539Z"
locale: en
meta:
  description: "Niche score 59/100 · $309K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $309K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — tooth box - Flapen"
---

# **tooth box**

**Worth a look**

Shows a thin review moat (288 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 25Conversion 59Competition 78Returns 81Price range 66Avg price 73Brand share 84Review moat 86Quality gap 21

**Review moat**

**Great****288.4**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****51%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Avg price**

**Good****$14.70**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.79–$29.25**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$309K**

$309K/yr · 411K searches

**Growth**

**Bad****-1.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms