---
title: "Toddler Tub — $74K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/toddler-tub"
last_updated: "2026-08-09T09:13:03.745Z"
locale: en
meta:
description: "Niche score 45/100 · $74K/yr market · 110K searches/yr · $33.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $74K/yr market · 110K searches/yr · $33.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Toddler Tub — $74K/yr Amazon US Niche (2026) - Flapen"
---
# **toddler tub**
**Skip it**
A small market ($74K/yr) — this niche doesn't clear our bar today.
Market size 19Growth 20Conversion 25Competition 70Returns 29Price range 95Avg price 95Brand share 83Review moat 43Quality gap 35
**Avg price**
**Incredible****$33.51**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.11–$76.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,233.79**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-10.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$74K**
$74K/yr · 110K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, toddler tub is a $74K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 52% of demand. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toddler tub market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$67K–$84K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#43**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **84%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**31 **▲rising
**Sellers**
**41**
**Top-5 brand share**
**52%**
Top 20: 91%
**Top-5 click share**
**43%**
Top 20: 84%
**Open market**
**43%**
- Ingenuity16% - FunTankie14% - Jollcma8% - SHNUGGLE8% - Stokke6% - Bella's Friends Life5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.
3K2KPrime Day '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/baby-products/toddler-tub/trend)
## **Top toddler tub search terms**
- **toddler tub**78K/yr-6.9%1.8% conv. - **bathtub toddler**12K/yr-13.7%1.5% conv. - **bathtub for toddler**9K/yr-16.4%1.8% conv. - **bath tub for toddlers**7K/yr-27.2%1.5% conv. - **bathtub for toddlers**5K/yr-24.9%1.9% conv. [**All search terms **](https://flapen.com/research/us/baby-products/toddler-tub/search-terms)
## **Top toddler tub products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$9K16%$12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Toddler Bath Tub for Shower Portable Baby Bathtub Foldable Kids Bathtub Portable Travel & Shower Ready Easy to Clean Sturdy & Thick Fits Ages 1-3**FunTankie**$25.03**4.3★246 rev](https://www.amazon.com/dp/B0FJXKX4G5) [2**Ingenuity Tuckaway Toddler Folding Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required Portable Baby Bathtub for Travel 12M-5Y Green**Ingenuity**$31.57**4.4★1,141 rev](https://www.amazon.com/dp/B0DQVGV639) [3**Collapsible Baby Bathtub Toddler Bathtub with a Drain Plug Folded for Storage Without Assembly Suitable for Newborns to Toddlers Portable Bathtub for Outdoor Travel Green**Jollcma**$29.35**4.7★245 rev](https://www.amazon.com/dp/B0FF4PJDCW) [4**Baby Bathtub for 6M-3Y Toddler Baby Shower Gifts & Registry Search for Boys Girls Collapsible & Portable Bathtub for Beach Vacation Travel Bath Essentials for Toddler Newborn Kids**Bella's Friends Life**$20.77**4.9★41 rev](https://www.amazon.com/dp/B0GR4MK7F7) [5**Stokke Flexi Bath X-Large Baby Bathtub White Grey - 31.5 x 15.7 x 9.4 in - Best for Infants & Toddlers - Lightweight Foldable & Easy to Store - Convenient to Use at Home or Traveling**Stokke**$69.77**4.6★2,124 rev](https://www.amazon.com/dp/B07RJ3C7DX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WaveHaven 2026 Toddler Bath Tub for Shower Portable Bathtub for Kids Toddler Thickened Toddler Bathtub Foldable Portable Travel & Shower Ready Easy to Clean Ocean Theme 12M-5Y**WaveHaven**$36.53**20 rev1mo ago](https://www.amazon.com/dp/B0G8FJ4R7B) [**Ingenuity Tuckaway Toddler Folding Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required Portable Baby Bathtub for Travel 12M-5Y Pink**Ingenuity**$33.72**1,141 rev4mo ago](https://www.amazon.com/dp/B0GMYF2PVQ) [**Wanchouse Collapsible Baby Bathtub for Newborn to Toddler Foldable Toddler Bathtub with Drain Plug Non-Slip Portable Infant Bath Tub for Travel Storage Outdoor Use Milky Pink**Wanchouse**$22.22**54 rev5mo ago](https://www.amazon.com/dp/B0G5Y3QJ43) [**MORAIS Toddler Bathtub Collapsible & Portable Foldable Baby Bath Tub for Shower & Travel Dual Drain Plug with Thick Padded Bottom Easy to Clean Space-Saving Tub 12 Months+**MORAIS**$29.42**48 rev5mo ago](https://www.amazon.com/dp/B0GJ3JVRZY) [**Collapsible Baby Bathtub Portable Toddler Bathtub with Dual Drain Foldable Baby Bath Tub for Shower Without Assembly Small Water Play Pool for Travel & Home Age 1-5**KJYIOY**$27.58**39 rev5mo ago](https://www.amazon.com/dp/B0GHMYT7NP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MORAIS Toddler Bathtub Collapsible & Portable Foldable Baby Bath Tub for Shower & Travel Dual Drain Plug with Thick Padded Bottom Easy to Clean Space-Saving Tub 12 Months+**MORAIS**$29.42**4.8★**▲ 232%**](https://www.amazon.com/dp/B0GJ3JVRZY) [**Baby Bathtub for 6M-3Y Toddler Baby Shower Gifts & Registry Search for Boys Girls Collapsible & Portable Bathtub for Beach Vacation Travel Bath Essentials for Toddler Newborn Kids**Bella's Friends Life**$20.77**4.9★**▲ 231%**](https://www.amazon.com/dp/B0GR4MK7F7) [**Ingenuity Tuckaway Toddler Folding Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required Portable Baby Bathtub for Travel 12M-5Y Pink**Ingenuity**$33.72**4.4★**▲ 231%**](https://www.amazon.com/dp/B0GMYF2PVQ) [**WaveHaven 2026 Toddler Bath Tub for Shower Portable Bathtub for Kids Toddler Thickened Toddler Bathtub Foldable Portable Travel & Shower Ready Easy to Clean Ocean Theme 12M-5Y**WaveHaven**$36.53**4.9★**▲ 228%**](https://www.amazon.com/dp/B0G8FJ4R7B) [**Collapsible Baby Bathtub Portable Toddler Bathtub with Dual Drain Foldable Baby Bath Tub for Shower Without Assembly Small Water Play Pool for Travel & Home Age 1-5**KJYIOY**$27.58**4.4★**▲ 225%**](https://www.amazon.com/dp/B0GHMYT7NP)
**~~View all trending →~~**
## **What buyers say about toddler tub**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**12%
*“I really love the size”*
**Ease Of Use**10%
*“Easy peasy”*
**Portability**8%
*“Nice and portable”*
**Storage Capacity**6%
*“saving space”*
**Quality-Overall**6%
*“Excellent quality”*
**Ease Of Cleaning**6%
*“Easy to Clean”*
**Strength**5%
*“It's very sturdy”*
**Durability**5%
*“Durable material”*
**Value For Money**4%
*“Good value for price”*
**Fun/Entertainment Experience**3%
*“Its made their bath time fun”*
### **What buyers complain about **
**Leak-Proof**9%
*“LEAKS BADLY”*
**Size-Overall**9%
*“Big”*
**Durability**5%
*“Not very durable”*
**Strength**3%
*“Is not stable”*
**Smell**3%
*“Chemical smell”*
**Water Resistance**3%
*“the water just keeps seeping out”*
**Age Suitability**3%
*“Not for Newborns - 6 mo”*
**Quality-Overall**3%
*“Low Quality for the Price”*
**Moist/Dry**3%
*“Hard to Dry”*
**Value For Money**3%
*“Waste of money”*
### **Top return reasons **
**Size-Overall**40%
**Leak-Proof**6%
**Advertised Vs Actual Product**5%
**Material Quality**4%
**Age Suitability**4%
**Product Condition**4%
**Strength**4%
**Functionality-Overall**4%
**Value For Money**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is toddler tub profitable to sell on Amazon United States?**
- The niche generates $74K/yr across 38 tracked products. 13 of 17 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the toddler tub niche?**
- 31 brands and 41 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in toddler tub?**
- Top complaints mined from reviews: Leak-Proof, Size-Overall, Durability. The return rate is 4.7%.
- **When does demand for toddler tub peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the toddler tub niche?**
- Listings span $16.11–$76.34; the average listing price is $33.51 (sweet spot $15–$100). The average incumbent carries 2,234 reviews — the moat a new listing must climb.
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