---
title: "toddler plates — $2.1M/yr Amazon United States Niche, Score 60/100 - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/toddler-plates"
last_updated: "2026-07-20T20:02:38.671Z"
locale: en
meta:
description: "toddler plates shows a $2.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "toddler plates shows a $2.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "toddler plates — $2.1M/yr Amazon United States Niche, Score 60/100 - Flapen"
---
# **toddler plates**
**Worth a look**
Shows a $2.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 95Growth 16Conversion 45Competition 83Returns 85Price range 72Avg price 80Brand share 71Review moat 29Quality gap 22
**Market size**
**Incredible****$2.1M**
$2.1M/yr · 3.4M searches
**Returns**
**Great****1.5%**
return rate — above 6% kills the launch gate
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Avg price**
**Great****$16.94**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.83–$36.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,633.52**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-17.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, toddler plates is a $2.1M/yr Amazon United States market (3.4M searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **125K–150K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$2.1M–$2.5M**
- units × avg price
- **Launch success**
- **88%**
- 7 of 8 new (360d)
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#28**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **143 days**
## **Competition**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**27 **▼falling
**Sellers**
**70**
**Top-5 brand share**
**62%**
Top 20: 95%
**Top-5 click share**
**32%**
Top 20: 68%
**Open market**
**34%**
- PandaEar20% - Eascrozn19% - WeeSprout10% - Elk and Friends8% - Bakpoco5% - Re-Play3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.1% search growth over the last 90 days.
100K60KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/baby-products/toddler-plates/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$83K8%$166K12%$250K16%$333K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 56 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Eascrozn Toddler Plates 3 Pack Divided Suction Plates for Baby 100% Food Grade Silicone Baby Plates Non-Slip Baby Led Weaning Supplies Microwave & Dishwasher Safe**Eascrozn**$7.87**4.6★3,729 rev](https://www.amazon.com/dp/B0BWDYTFZM) [2**PandaEar 3 Pack Toddler Plates Silicone Divided Suction Plate for Babies BPA-Free 100% Food-Grade Silicone Unbreakable Baby Plate (Pink/Linen/Light Pink)**PandaEar**$7.82**4.5★10,307 rev](https://www.amazon.com/dp/B0CGDLDK1B) [3**WeeSprout Suction Plates with Lids for Babies & Toddlers - 100% Silicone Dinnerware Stays Put Divided Design for Picky Eaters Microwave & Dishwasher Friendly 3 Pack**WeeSprout**$19.03**4.7★18,454 rev](https://www.amazon.com/dp/B08LXZPWKM) [4**Elk and Friends Kids Stainless Steel Divided Plates with Silicone Suction Sleeves | Lids Included | Suitable for Babies/Toddlers | Dishwasher Safe | Stay Put Dinnerware | Snack Dishes | 4 Pack**Elk and Friends**$33.46**4.7★860 rev](https://www.amazon.com/dp/B0DJQN32HM) [5**Eascrozn Baby Feeding Set 2 Pack Silicone Divided Suction Plates for Baby 2 Pack Spoons and Forks Set BPA Free Baby Led Weaning Supplies for Toddler Utensils**Eascrozn**$9.75**4.7★1,665 rev](https://www.amazon.com/dp/B0CTG6TWVG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The First Years Disney Minnie Mouse Kids Dinnerware Set - Includes Toddler Plate Bowl Fork and Spoon - Baby Led Weaning Supplies - 4 Count- Ages 9 Months and Up**The First Years**$13.91**12,951 rev6mo ago](https://www.amazon.com/dp/B0G77HY3X5) [**Bakpoco Stainless Steel Suction Plates for Toddlers 8 Divided Kids Baby Plates with Removable Silicone Suction Non Toxic Non Slip Portion Control Snack Dishes 3 Packs Pink Beige Lilac**Bakpoco**$18.04**1,198 rev7mo ago](https://www.amazon.com/dp/B0FWD6R5GH) [**PandaEar 8PCS Baby Feeding Set | Stainless Steel Suction Plates and Bowls with Silicone Fork and Spoon Utensils | Baby Led Weaning Tableware for Toddlers & Kids (Tan & Walnut)**PandaEar**$23.48**635 rev8mo ago](https://www.amazon.com/dp/B0FX2941CV) [**OXO Tot Textured Suction Plate Blossom Baby Feeding Essentials**OXO Tot**$19.83**84 rev10mo ago](https://www.amazon.com/dp/B0FR5KJKLS) [**PandaEar 2 Pack Stainless Steel Baby Suction Plates & 2 Pack Spoons Toddler Utensils Baby Feeding Set Divided Plates for Baby Led Weaning Supplies BPA-Free (Blue/Green)**PandaEar**$9.90**171 rev10mo ago](https://www.amazon.com/dp/B0FQHRGRFM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PandaEar 8PCS Baby Feeding Set | Stainless Steel Suction Plates and Bowls with Silicone Fork and Spoon Utensils | Baby Led Weaning Tableware for Toddlers & Kids (Tan & Walnut)**PandaEar**$23.48**4.5★**▲ 254%**](https://www.amazon.com/dp/B0FX2941CV) [**Bakpoco Stainless Steel Suction Plates for Toddlers 8 Divided Kids Baby Plates with Removable Silicone Suction Non Toxic Non Slip Portion Control Snack Dishes 3 Packs Pink Beige Lilac**Bakpoco**$18.04**4.6★**▲ 229%**](https://www.amazon.com/dp/B0FWD6R5GH) [**JELLDJK 24 PCS Silicone Baby Feeding Set Baby Led Weaning Supplies Includes Suction Bowls and Divided Plates Adjustable Silicone Bib Spoons&forks Training cup with straw(Pink+Blue+Beige)**JELLDJK**$36.39**4.5★**▲ 205%**](https://www.amazon.com/dp/B0FM75F671) [**JELLDJK Silicone Baby Feeding Set 9 Pcs Spill-Proof Suction Plate Bowl Bib Silicone spoon&forks Wooden Spoons&forks Training cup with straw and Sippy Cup Baby Eating Utensils (Green)**JELLDJK**$17.64**4.6★**▲ 197%**](https://www.amazon.com/dp/B0FM7N938B) [**PandaEar 2 Pack Stainless Steel Baby Suction Plates & 2 Pack Spoons Toddler Utensils Baby Feeding Set Divided Plates for Baby Led Weaning Supplies BPA-Free (Blue/Green)**PandaEar**$9.90**4.6★**▲ 171%**](https://www.amazon.com/dp/B0FQHRGRFM)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“High quality set”*
**Ease Of Cleaning**15%
*“cleans up great”*
**Durability**8%
*“Cute and durable”*
**Size-Overall**7%
*“I liked the size”*
**Color**6%
*“Color is accurate”*
**Value For Money**5%
*“they are affordable”*
**Strength**4%
*“Sturdy plate”*
**Ease Of Use**4%
*“Easy to use”*
**Dishwasher Safe**4%
*“super easy dishwasher cleaning”*
**Adhesion/Stickiness**4%
*“they adhere nicely”*
### **What buyers complain about **
**Adhesion/Stickiness**19%
*“Therefore not very stick able”*
**Smell**7%
*“they started having a weird smell”*
**Ease Of Use**7%
*“Difficult to fasten”*
**Size-Overall**6%
*“They don't fit well on the plates”*
**Quality-Overall**4%
*“Poor quality control”*
**Value For Money**4%
*“A lot or pricey”*
**Ease Of Cleaning**4%
*“beware for cleaning”*
**Advertised Vs Actual Product**3%
*“Not the same product - smaller than described”*
**Color**2%
*“its becomes VERY white”*
**Strength**2%
*“Flimsy”*
### **Top return reasons **
**Size-Overall**44%
**Material Quality**9%
**Adhesion/Stickiness**8%
**Advertised Vs Actual Product**6%
**Color**4%
**Value For Money**4%
**Quality-Overall**4%
**Smell**2%
**Product Condition**2%
**Strength**2%
## **Common questions**
- **Is toddler plates profitable to sell on Amazon United States?**
- The niche generates $2.1M/yr across 56 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -17.1%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the toddler plates niche?**
- 27 brands and 70 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in toddler plates?**
- Top complaints mined from reviews: Adhesion/Stickiness, Smell, Ease Of Use. The return rate is 1.5%.
- **When does demand for toddler plates peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the toddler plates niche?**
- Listings span $6.83–$36.39; the average listing price is $16.94 (sweet spot $15–$100). The average incumbent carries 3,634 reviews — the moat a new listing must climb.
## **Related niches in Baby Products**
- 64 [**living room storage**](https://flapen.com/research/us/baby-products/living-room-storage)$3.8M/yr-16.0%**Worth a look**- 65 [**water baby carrier**](https://flapen.com/research/us/baby-products/water-baby-carrier)$431K/yr+176.5%**Worth a look**- 65 [**toddler step stool**](https://flapen.com/research/us/baby-products/toddler-step-stool)$4.1M/yr-7.9%**Worth a look**- 65 [**baby car seat fan**](https://flapen.com/research/us/baby-products/baby-car-seat-fan)$31K/yr+151.9%**Worth a look**- 65 [**sunscreen brush**](https://flapen.com/research/us/baby-products/sunscreen-brush)$615K/yr+314.7%**Worth a look**- 65 [**tummy time toys**](https://flapen.com/research/us/baby-products/tummy-time-toys)$11.8M/yr-9.5%**Worth a look**[**All Baby Products niches **](https://flapen.com/research/us/baby-products)