---
title: "Toddler Bathtub — $531K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/toddler-bathtub"
last_updated: "2026-08-09T07:11:41.266Z"
locale: en
meta:
description: "Niche score 51/100 · $531K/yr market · 635K searches/yr · $41.61 avg price. Weak search conversion (2.0%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $531K/yr market · 635K searches/yr · $41.61 avg price. Weak search conversion (2.0%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Toddler Bathtub — $531K/yr Amazon US Niche (2026) - Flapen"
---
# **toddler bathtub**
**Worth a look**
Shows a sweet-spot price point ($41.61 avg), but weak search conversion (2.0%) keeps it on the watch list.
Market size 61Growth 28Conversion 25Competition 70Returns 26Price range 94Avg price 95Brand share 66Review moat 46Quality gap 38
**Avg price**
**Incredible****$41.61**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$16.11–$100.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$531K**
$531K/yr · 635K searches
**Review moat**
**Okay****1,850.13**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+2.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****4.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, toddler bathtub is a $531K/yr Amazon United States market (635K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toddler bathtub market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$416K–$520K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **90%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**27 **—flat
**Sellers**
**38**
**Top-5 brand share**
**65%**
Top 20: 95%
**Top-5 click share**
**43%**
Top 20: 83%
**Open market**
**31%**
- Stokke29% - Ingenuity14% - FunTankie10% - Jollcma7% - SHNUGGLE6% - Frida4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.4% search growth over the last 90 days.
18K13KPrime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/baby-products/toddler-bathtub/trend)
## **Top toddler bathtub search terms**
- **toddler bathtub**222K/yr-19.3%1.8% conv. - **toddler bath tub**62K/yr+33.7%1.1% conv. - **toddler tub**78K/yr-6.9%1.7% conv. - **stokke flexi bath**50K/yr+22.6%1.9% conv. - **toddler tub for shower**43K/yr+43.6%0.8% conv. - **toddler bathtub for shower**31K/yr+96.8%0.7% conv. - **stokke bathtub**30K/yr-5.5%1.9% conv. - **toddler bath tub for shower**13K/yr-2.9%1.8% conv. - **kid bathtub for shower**11K/yr+6.5%0.5% conv. - **collapsible toddler bathtub**12K/yr-1.9%2.1% conv. [**All search terms **](https://flapen.com/research/us/baby-products/toddler-bathtub/search-terms)
## **Top toddler bathtub products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$16K6%$32K9%$48K12%$64K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Stokke Flexi Bath X-Large Baby Bathtub White Grey - 31.5 x 15.7 x 9.4 in - Best for Infants & Toddlers - Lightweight Foldable & Easy to Store - Convenient to Use at Home or Traveling**Stokke**$69.77**4.6★2,124 rev](https://www.amazon.com/dp/B07RJ3C7DX) [2**Toddler Bath Tub for Shower Portable Baby Bathtub Foldable Kids Bathtub Portable Travel & Shower Ready Easy to Clean Sturdy & Thick Fits Ages 1-3**FunTankie**$25.03**4.3★246 rev](https://www.amazon.com/dp/B0FJXKX4G5) [3**Ingenuity Tuckaway Toddler Folding Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required Portable Baby Bathtub for Travel 12M-5Y Green**Ingenuity**$31.57**4.4★1,141 rev](https://www.amazon.com/dp/B0DQVGV639) [4**Collapsible Baby Bathtub Toddler Bathtub with a Drain Plug Folded for Storage Without Assembly Suitable for Newborns to Toddlers Portable Bathtub for Outdoor Travel Green**Jollcma**$29.35**4.7★245 rev](https://www.amazon.com/dp/B0FF4PJDCW) [5**Stokke Flexi Bath Bundle Sandy Beige - Foldable Baby Bathtub + Newborn Support - Durable & Easy to Store - Convenient to Use at Home or Traveling - Best for Newborns & Babies Up to 48 Months**Stokke**$76.56**4.5★594 rev](https://www.amazon.com/dp/B0CWJVS6S8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ingenuity Tuckaway Toddler Folding Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required Portable Baby Bathtub for Travel 12M-5Y Pink**Ingenuity**$33.72**1,141 rev4mo ago](https://www.amazon.com/dp/B0GMYF2PVQ) [**MORAIS Toddler Bathtub Collapsible & Portable Foldable Baby Bath Tub for Shower & Travel Dual Drain Plug with Thick Padded Bottom Easy to Clean Space-Saving Tub 12 Months+**MORAIS**$29.42**48 rev5mo ago](https://www.amazon.com/dp/B0GJ3JVRZY) [**UNCLE WU Foldable Baby Bathtub for Toddlers Portable Collapsible Bath Tub**UNCLE WU**$28.19**83 rev6mo ago](https://www.amazon.com/dp/B0FR6LBSP3) [**Baby Bathtub with Inflatable Top Edge Extra Stable Infant Bath Tub Collapsible & Portable for Baby Bath Time No Tilt Design for 12M-6Y Toddler No Assembly for Travel Shower**chumoasis**$35.41**64 rev6mo ago](https://www.amazon.com/dp/B0G529ZSR9) [**Disney Baby Minnie Mouse Tuckaway Toddler Folding Tub Converts Shower to Bathtub Folds to Store Easy to Clean Portable Baby Bathtub for Travel 12M-5Y**Ingenuity**$34.57**1,141 rev7mo ago](https://www.amazon.com/dp/B0G4S9C6XH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MORAIS Toddler Bathtub Collapsible & Portable Foldable Baby Bath Tub for Shower & Travel Dual Drain Plug with Thick Padded Bottom Easy to Clean Space-Saving Tub 12 Months+**MORAIS**$29.42**4.8★**▲ 257%**](https://www.amazon.com/dp/B0GJ3JVRZY) [**Baby Bathtub for 6M-3Y Toddler Baby Shower Gifts & Registry Search for Boys Girls Collapsible & Portable Bathtub for Beach Vacation Travel Bath Essentials for Toddler Newborn Kids**Bella's Friends Life**$20.77**4.9★**▲ 254%**](https://www.amazon.com/dp/B0GR4MK7F7) [**Ingenuity Tuckaway Toddler Folding Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required Portable Baby Bathtub for Travel 12M-5Y Pink**Ingenuity**$33.72**4.4★**▲ 252%**](https://www.amazon.com/dp/B0GMYF2PVQ) [**Baby Bathtub for Newborn to Toddlers 1-6 Y Foldable Infants Babies Bath Tub with Non-Slip Base and Drain Plug Portable Bathtub for Home Outdoor (Pink 75-45-25CM)**PGONEEE**$20.94**4.5★**▲ 237%**](https://www.amazon.com/dp/B0FWRMXK61) [**Disney Baby Minnie Mouse Tuckaway Toddler Folding Tub Converts Shower to Bathtub Folds to Store Easy to Clean Portable Baby Bathtub for Travel 12M-5Y**Ingenuity**$34.57**4.4★**▲ 138%**](https://www.amazon.com/dp/B0G4S9C6XH)
**~~View all trending →~~**
## **What buyers say about toddler bathtub**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**12%
*“I really love the size”*
**Ease Of Use**11%
*“Easy peasy”*
**Portability**7%
*“Nice and portable”*
**Quality-Overall**6%
*“Excellent quality”*
**Ease Of Cleaning**6%
*“Easy to Clean”*
**Storage Capacity**6%
*“saving space”*
**Strength**5%
*“the materials seem sturdy”*
**Durability**5%
*“Durable material”*
**Value For Money**3%
*“Best money ever spent”*
**Fun/Entertainment Experience**3%
*“Its made their bath time fun”*
### **What buyers complain about **
**Leak-Proof**10%
*“LEAKS BADLY”*
**Size-Overall**9%
*“Big”*
**Durability**5%
*“Not very durable”*
**Value For Money**4%
*“Waste of money”*
**Smell**3%
*“Chemical smell”*
**Grip**3%
*“Slippery not good”*
**Strength**3%
*“Is not stable”*
**Quality-Overall**3%
*“Poor quality”*
**Age Suitability**3%
*“Not good for newborns”*
**Comfort-Overall**3%
*“the baby is not in a comfortable position”*
### **Top return reasons **
**Size-Overall**40%
**Leak-Proof**6%
**Advertised Vs Actual Product**5%
**Material Quality**4%
**Age Suitability**4%
**Product Condition**4%
**Strength**4%
**Functionality-Overall**4%
**Value For Money**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is toddler bathtub profitable to sell on Amazon United States?**
- The niche generates $531K/yr across 40 tracked products. 12 of 16 products launched in the last 360 days are still selling. 90-day search growth is +2.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the toddler bathtub niche?**
- 27 brands and 38 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in toddler bathtub?**
- Top complaints mined from reviews: Leak-Proof, Size-Overall, Durability. The return rate is 4.9%.
- **When does demand for toddler bathtub peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the toddler bathtub niche?**
- Listings span $16.11–$100.77; the average listing price is $41.61 (sweet spot $15–$100). The average incumbent carries 1,850 reviews — the moat a new listing must climb.
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