---
title: "Teething Necklace — $552K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/teething-necklace"
last_updated: "2026-08-09T06:10:49.935Z"
locale: en
meta:
description: "Niche score 47/100 · $552K/yr market · 646K searches/yr · $19.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $552K/yr market · 646K searches/yr · $19.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Teething Necklace — $552K/yr Amazon US Niche (2026) - Flapen"
---
# **teething necklace**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 62Growth 30Conversion 53Competition 27Returns 65Price range 65Avg price 86Brand share 14Review moat 46Quality gap 58
**Avg price**
**Great****$19.56**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$9.02–$26.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$552K**
$552K/yr · 646K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,915.39**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+4.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, teething necklace is a $552K/yr Amazon United States market (646K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **teething necklace market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$489K–$587K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#1,026**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**4%**
- Cici's Story26% - Baltic Proud24% - Amber Touch22% - Baltic Wonder15% - Amber Guru8% - Bambeado2% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.3% search growth over the last 90 days.
23K18KHoliday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/baby-products/teething-necklace/trend)
## **Top teething necklace search terms**
- **teething necklace for baby**165K/yr+1.7%3.1% conv. - **amber teething necklace for baby**133K/yr-0.4%4.7% conv. - **teething necklace**92K/yr+13.4%2.2% conv. - **baltic amber teething necklace**39K/yr+1.9%4.7% conv. - **amber necklace for babies**32K/yr+19.3%4.9% conv. - **teething necklace for toddler**36K/yr+12.3%1.3% conv. - **amber teething necklace**32K/yr+14.8%3.5% conv. - **baby teething necklace**25K/yr+14.4%2.4% conv. - **teething beads**12K/yr-12.9%0.7% conv. - **amber necklace for teething**6K/yr+77.3%4.1% conv. [**All search terms **](https://flapen.com/research/us/baby-products/teething-necklace/search-terms)
## **Top teething necklace products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$55K20%$110K30%$166K40%$221K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cicis Story Baltic Amber Necklace (Cognac)(13 Inches) - Certified Authentic Baltic Amber**Cici's Story**$17.97**4.3★612 rev](https://www.amazon.com/dp/B0851W1H7M) [2**Baltic Amber Necklace and Bracelet - Natural Amber from Baltic Region (13in. and 5.5in.) (Pink Quartz)**Amber Touch**$22.10**4.5★326 rev](https://www.amazon.com/dp/B0DHS32BQ1) [3**Baltic Amber Necklace - Authentic Honey Baroque - Natural Comfort - 12.5 Inch - Screw Clasp**Baltic Wonder**$19.82**4.4★6,621 rev](https://www.amazon.com/dp/B08FQ694M8) [4**Baltic Proud Raw Amber Necklace and Bracelet Gift Set (Unisex Multi 12.5 Inches/5.5 Inches) - Certified Premium Quality Sea**Baltic Proud**$22.72**4.4★5,009 rev](https://www.amazon.com/dp/B07R725HJ2) [5**Amber Guru Baltic Amber Necklace (Authentic Certified) - 12.5 inches - Unisex Jewelry - Polished Real Amber Beads - Proud to Deliver Genuine Baltic Sea Wonder Handmade (Cognac)**Amber Guru**$18.47**4.4★1,060 rev](https://www.amazon.com/dp/B0C5D35CH7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Teething Necklace for Baby Toddler Chew Necklaces for Sensory Kids Boys Girls - 2 PCS Silicone Chewy Necklace Sensory Chew Toys for Children Adults with Autism ADHD Oral Motor Stimulation**Flyaway**$9.02**69 rev1y ago](https://www.amazon.com/dp/B0FCBG8GYJ) [**MISSLILI Sensory Chew Necklaces for Aggressive Chewers - Silicone Chewelry for Autism ADHD Oral Motor Therapy & Baby Teething - Dinosaur (BPA-Free Textured Surface)**MISSLILI**$10.18**700 rev1y ago](https://www.amazon.com/dp/B0DYHGKF9Q) [**Baltic Amber Necklace and Bracelet - Natural Amber from Baltic Region (13in. and 5.5in.) (Pink Quartz)**Amber Touch**$22.10**326 rev1y ago](https://www.amazon.com/dp/B0DHS32BQ1) [**Baltic Amber Necklace and Bracelet - Natural Amber from Baltic Region (13in. and 5.5in.) (Turquoise)**Amber Touch**$21.35**326 rev1y ago](https://www.amazon.com/dp/B0DHRY85LM) [**Silicone Nursing Necklaces for Mom to Wear 2 Pack Chew Necklace for Sensory Kids Breastfeeding Sensory Necklace for Boys Girls to Reduces Anxiety**KJHL**$12.84**312 rev2y ago](https://www.amazon.com/dp/B0CJ53YGH9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cicis Story Baltic Amber Necklace (Cognac)(13 Inches) - Certified Authentic Baltic Amber**Cici's Story**$17.97**4.3★**▲ 114%**](https://www.amazon.com/dp/B0851W1H7M) [**Cicis Story Baltic Amber Necklace (14 Inches Cognac) - Certified Authentic Baltic Amber**Cici's Story**$19.97**4.3★**▲ 71%**](https://www.amazon.com/dp/B08WLPMVCB) [**Baltic Amber Necklace and Bracelet - Natural Amber from Baltic Region (13in. and 5.5in.) (Pink Quartz)**Amber Touch**$22.10**4.5★**▲ 54%**](https://www.amazon.com/dp/B0DHS32BQ1) [**Bambeado LittleBamber Baby Teething Toy - Made with Natural Rubber & Amber Elements - Gentle Support Easy to Hold Simple to Clean - Cute Giraffe Teether Toy - Alternative to Amber Teething Necklace**Bambeado**$26.11**4.6★**▲ 28%**](https://www.amazon.com/dp/B07QF5R6QX) [**Teething Necklace for Baby Toddler Chew Necklaces for Sensory Kids Boys Girls - 2 PCS Silicone Chewy Necklace Sensory Chew Toys for Children Adults with Autism ADHD Oral Motor Stimulation**Flyaway**$9.02**3.9★**▲ 25%**](https://www.amazon.com/dp/B0FCBG8GYJ)
**~~View all trending →~~**
## **What buyers say about teething necklace**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“The necklace is made well”*
**Durability**14%
*“Durable as well”*
**Size-Overall**10%
*“Perfect fit”*
**Ease Of Chewing/Swallowing**10%
*“they're holding up to some major chewing”*
**Value For Money**6%
*“Great price”*
**Color**5%
*“I love the colors as well”*
**Comfort-Overall**3%
*“So it must be comfortable”*
**Efficiency**2%
*“They work really well”*
**Gifting Purpose**2%
*“Gift that was well received”*
**Strength**2%
*“Sturdy material”*
### **What buyers complain about **
**Durability**31%
*“Did not last”*
**Size-Overall**22%
*“Doesnt fit quite right”*
**Quality-Overall**7%
*“Bad quality”*
**Ease Of Chewing/Swallowing**4%
*“Hard for chewing”*
**Functionality-Overall**3%
*“Didn't work”*
**Material Quality**3%
*“Looks and feels like cheap plastic”*
**Color**3%
*“Pink beads are not pink”*
**Allergies**2%
*“My baby has sensitive skin”*
**Comfort-Overall**1%
*“She was uncomfortable”*
**Hard Feel**1%
*“he found most of these too hard”*
### **Top return reasons **
**Size-Overall**43%
**Advertised Vs Actual Product**9%
**Defective Material/Parts**9%
**Functionality-Overall**7%
**Color**5%
**Durability**3%
**Material Quality**3%
**Quality-Overall**3%
**Neck Fit**2%
**Metal Authenticity**2%
## **Common questions**
- **Is teething necklace profitable to sell on Amazon United States?**
- The niche generates $552K/yr across 18 tracked products. 90-day search growth is +4.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the teething necklace niche?**
- 9 brands and 11 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in teething necklace?**
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.4%.
- **When does demand for teething necklace peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the teething necklace niche?**
- Listings span $9.02–$26.11; the average listing price is $19.56 (sweet spot $15–$100). The average incumbent carries 1,915 reviews — the moat a new listing must climb.
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