---
title: "Teething Gel — $716K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/teething-gel"
last_updated: "2026-08-09T08:42:26.038Z"
locale: en
meta:
description: "Niche score 40/100 · $716K/yr market · 527K searches/yr · $8.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $716K/yr market · 527K searches/yr · $8.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Teething Gel — $716K/yr Amazon US Niche (2026) - Flapen"
---
# **teething gel**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 69Growth 22Conversion 98Competition 14Returns 99Price range 0Avg price 23Brand share 0Review moat 22Quality gap 23
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$716K**
$716K/yr · 527K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$8.20**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-5.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,158.56**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$5.03–$11.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, teething gel is a $716K/yr Amazon United States market (527K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **teething gel market data**
- **Units sold / yr**
- **80K–100K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$656K–$820K**
- units × avg price
- **Conversion rate**
- **16.6%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**72**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- Orajel61% - Mommy's Bliss20% - Dr. Talbot's7% - Boiron6% - Hyland's5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.9% search growth over the last 90 days.
12K8KSpike '24 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/baby-products/teething-gel/trend)
## **Top teething gel search terms**
- **baby orajel**95K/yr-5.0%19.4% conv. - **teething gel**94K/yr-9.1%14.9% conv. - **orajel baby teething gel**55K/yr-2.7%19.6% conv. - **orajel baby**52K/yr-11.7%17.2% conv. - **baby teething gel**38K/yr+0.4%12.4% conv. - **teething gel for babies**19K/yr+10.1%14.6% conv. - **baby orajel teething pain relief**26K/yr-2.9%15.4% conv. - **orajel kids**20K/yr-10.8%3.9% conv. - **mommy bliss teething gel**16K/yr-11.0%18.2% conv. - **baby oral gel**12K/yr+4.1%14.4% conv. [**All search terms **](https://flapen.com/research/us/baby-products/teething-gel/search-terms)
## **Top teething gel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$72K20%$143K30%$215K40%$286K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Orajel Baby Daytime & Nighttime Cooling Gels for Teething Drug - Free #1 Pediatrician Recommended Brand for Teething* Two 0.18oz Tubes**Orajel**$6.06**4.7★28,849 rev](https://www.amazon.com/dp/B07DKMCDY5) [2**Mommys Bliss Organic Little Gums Soothing Massage Gel Day and Night Combo Great for Teething Babies Age 2 Months+ Sugar Free Mild & Sweet Flavor 2 - 0.53 Oz Tubes (Pack of 1)**Mommy's Bliss**$11.83**4.6★7,852 rev](https://www.amazon.com/dp/B08643YT9K) [3**Orajel Baby Daytime Cooling Gel for Teething Drug-Free #1 Pediatrician Recommended Brand for Teething* One .33oz Tube**Orajel**$7.72**4.7★2,028 rev](https://www.amazon.com/dp/B07PD1CY31) [4**Orajel Baby Nighttime Cooling Gel for Teething Drug-Free #1 Pediatrician Recommended Brand for Teething* One .18oz Tube**Orajel**$7.46**4.7★2,960 rev](https://www.amazon.com/dp/B07PD7V72C) [5**Boiron Camilia Teething Drops for Daytime and Nighttime Relief of Painful or Swollen Gums and Irritability in Babies - 30 Count**Boiron**$10.59**4.6★23,660 rev](https://www.amazon.com/dp/B005KG7U16)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dr. Talbots Daytime & Night Time Baby Tooth Gel for Sore Gums - 0.53 oz Combo Pack Tubes of Teething Gel - Ages 3-24 Months - Naturally Inspired Ingredients to Soothe Sore Gums for Babies**Dr. Talbot's**$6.21**99 rev10mo ago](https://www.amazon.com/dp/B0FQV1ZNNW) [**Hylands Oral Soothing Gel Combo Pack - .53 oz 2-Count Organic Cherry Flavor - Soothing Daytime and Nighttime Support for Teething & Oral Discomfort**Hyland's**$11.89**1,074 rev3y ago](https://www.amazon.com/dp/B0BX3Q8DSJ) [**Orajel Baby Cooling Tablets for Teething with Vitamin D 100 Quick Dissolve Tablets White**Orajel**$7.05**1,206 rev4y ago](https://www.amazon.com/dp/B09RTS635H) [**Mommys Bliss Organic Little Gums Soothing Massage Gel Day and Night Combo Great for Teething Babies Age 2 Months+ Sugar Free Mild & Sweet Flavor 2 - 0.53 Oz Tubes (Pack of 1)**Mommy's Bliss**$11.83**7,852 rev6y ago](https://www.amazon.com/dp/B08643YT9K) [**Orajel Baby Daytime Cooling Gel for Teething Drug-Free #1 Pediatrician Recommended Brand for Teething* One .33oz Tube**Orajel**$7.72**2,028 rev7y ago](https://www.amazon.com/dp/B07PD1CY31)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dr. Talbots Daytime & Night Time Baby Tooth Gel for Sore Gums - 0.53 oz Combo Pack Tubes of Teething Gel - Ages 3-24 Months - Naturally Inspired Ingredients to Soothe Sore Gums for Babies**Dr. Talbot's**$6.21**4.7★**▲ 101%**](https://www.amazon.com/dp/B0FQV1ZNNW) [**Boiron Camilia Teething Drops for Daytime and Nighttime Relief of Painful or Swollen Gums and Irritability in Babies - 30 Count**Boiron**$10.59**4.6★**▲ 41%**](https://www.amazon.com/dp/B005KG7U16) [**Orajel Baby Cooling Tablets for Teething with Vitamin D 100 Quick Dissolve Tablets White**Orajel**$7.05**4.7★**▲ 32%**](https://www.amazon.com/dp/B09RTS635H) [**Orajel Baby Daytime Cooling Gel for Teething Drug-Free #1 Pediatrician Recommended Brand for Teething* One .33oz Tube**Orajel**$7.72**4.7★**— 4%**](https://www.amazon.com/dp/B07PD1CY31) [**Mommys Bliss Organic Little Gums Soothing Massage Gel Day and Night Combo Great for Teething Babies Age 2 Months+ Sugar Free Mild & Sweet Flavor 2 - 0.53 Oz Tubes (Pack of 1)**Mommy's Bliss**$11.83**4.6★**— 1%**](https://www.amazon.com/dp/B08643YT9K)
**~~View all trending →~~**
## **What buyers say about teething gel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Efficiency**13%
*“it does work”*
**Tooth Sensitivity**8%
*“Helped my baby when teething”*
**Ease Of Use**8%
*“extremely convenient to have with you at all times”*
**Oral Hygiene**8%
*“Great for babys gums”*
**Sleep Quality**6%
*“fall asleep during bedtime”*
**Soothing Effect**6%
*“it really soothes him”*
**Quality-Overall**5%
*“Had a lot of good reviews which gave me high hopes”*
**Value For Money**4%
*“Worth the purchase”*
**Ingredients-Overall**3%
*“very clean ingredients”*
**Taste-Overall**3%
*“it tastes good”*
### **What buyers complain about **
**Functionality-Overall**14%
*“Not Really Effective”*
**Size-Overall**9%
*“its too small”*
**Pain Relief-Overall**6%
*“This didn't really relieve the pain for my granddaughter”*
**Value For Money**5%
*“A complete waste of money”*
**Oral Hygiene**5%
*“Literally did not do anything to help with the teething idk how they can market it as that”*
**Durability**4%
*“It doesnt last the longest”*
**Ease Of Use**2%
*“its hard to put on though because my son just kept wanting to suck or bite my finger lol”*
**Sleep Quality**2%
*“It was a whole cycle of teething pain which led to him not sleeping which led to being fussy from pain”*
**Quality-Overall**2%
*“Not a good brand”*
**Side Effects**2%
*“it make my baby sick”*
### **Top return reasons **
**Functionality-Overall**16%
**Age Suitability**15%
**Size-Overall**12%
**Advertised Vs Actual Product**8%
**Value For Money**7%
**Ingredients-Overall**6%
**Joint Pain**5%
**Defective Material/Parts**4%
**Certifications**4%
**Leak-Proof**4%
## **Common questions**
- **Is teething gel profitable to sell on Amazon United States?**
- The niche generates $716K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Skip it (40/100).
- **How competitive is the teething gel niche?**
- 5 brands and 72 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in teething gel?**
- Top complaints mined from reviews: Functionality-Overall, Size-Overall, Pain Relief-Overall. The return rate is 0.1%.
- **When does demand for teething gel peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the teething gel niche?**
- Listings span $5.03–$11.89; the average listing price is $8.20 (sweet spot $15–$100). The average incumbent carries 9,159 reviews — the moat a new listing must climb.
## **Related niches in Baby Products**
- 65 [**baby car seat fan**](https://flapen.com/research/us/baby-products/baby-car-seat-fan)$31K/yr+151.9%**Worth a look**- 65 [**tummy time toys**](https://flapen.com/research/us/baby-products/tummy-time-toys)$11.8M/yr-9.5%**Worth a look**- 65 [**sunscreen brush**](https://flapen.com/research/us/baby-products/sunscreen-brush)$615K/yr+314.7%**Worth a look**- 65 [**toddler step stool**](https://flapen.com/research/us/baby-products/toddler-step-stool)$4.1M/yr-7.9%**Worth a look**- 65 [**training diapers 2t-3t**](https://flapen.com/research/us/baby-products/training-diapers-2t-3t)$6.1M/yr+8.7%**Launch it**- 65 [**water baby carrier**](https://flapen.com/research/us/baby-products/water-baby-carrier)$431K/yr+176.5%**Worth a look**[**All Baby Products niches **](https://flapen.com/research/us/baby-products)