---
title: "sunscreen brush — $615K/yr Amazon United States Niche, Score 65/100 - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/sunscreen-brush"
last_updated: "2026-07-20T23:21:59.479Z"
locale: en
meta:
description: "sunscreen brush shows demand growing +314.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "sunscreen brush shows demand growing +314.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "sunscreen brush — $615K/yr Amazon United States Niche, Score 65/100 - Flapen"
---
# **sunscreen brush**
**Worth a look**
Shows demand growing +314.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 65Growth 100Conversion 68Competition 39Returns 70Price range 56Avg price 79Brand share 27Review moat 40Quality gap 87
**Growth**
**Incredible****+314.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$16.44**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.2%**
return rate — above 6% kills the launch gate
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$615K**
$615K/yr · 614K searches
**Price range**
**Good****$6.75–$25.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,480.91**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United States niche tracking, sunscreen brush is a $615K/yr Amazon United States market (614K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 65/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$493K–$658K**
- units × avg price
- **Launch success**
- **—**
- 2 of 4 new (360d)
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#112**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **131 days**
## **Competition**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**15**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 98%
**Open market**
**9%**
- Solar Buddies68% - Boon8% - haakaa7% - MAKIOTEKO3% - UNIMEIX3% - SunnyStik2% - Open — no brand owns it (6 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +314.7% search growth over the last 90 days.
45K35KSpike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 23.3×
[**Open Trend **](https://flapen.com/research/us/baby-products/sunscreen-brush/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$31K10%$62K15%$92K20%$123K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Solar Buddies Sunscreen Applicator Green Refillable Roll-on Sponge for Sunscreens & Lotions For Kids Adults & Families Holds 3.4Fl Oz Perfect for Travel**Solar Buddies**$14.48**4.3★9,108 rev](https://www.amazon.com/dp/B083SRFKC2) [2**Solar Buddies Sunscreen Applicator Pink Refillable Roll-on Sponge for Sunscreens & Lotions For Kids Adults & Families Holds 3.4Fl Oz Perfect for Travel**Solar Buddies**$14.64**4.3★9,108 rev](https://www.amazon.com/dp/B07NGSK5VM) [3**Solar Buddies Sunscreen Applicator Green & Pink Duo BPA-Free Refillable Roll-on Sponge for Sunscreens & Lotions For Kids Adults & Families 3.4Fl Oz Perfect for Travel**Solar Buddies**$25.34**4.3★5,132 rev](https://www.amazon.com/dp/B093TBWHM6) [4**Boon Yuvi Sunscreen Applicator for Kids - Refillable and Spill Proof Kids Sunscreen Brush with Soft Foam Sponge - Summer Beach Essentials for Vacation - 3 Oz Travel Size - 1 Count**Boon**$9.74**3.1★320 rev](https://www.amazon.com/dp/B0F2PBJ1Q4) [5**Haakaa Sunscreen Applicator for Kids Refillable Sunscreen Dispenser with Soft Sponge Head No-Mess Sunblock Brush for Face & Body Beach & Pool Travel 1.7 oz 1 Sponge Base**haakaa**$15.37**4.0★50 rev](https://www.amazon.com/dp/B0GJSCHSR8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sunscreen Applicator Blue 1Pcs Refillable and Spill-Proof Kids Sunscreen Lotion Applicator with Soft Foam Sponge for Kids Adults & Families Summer and Vacation Essentials (1pcs)**iselyn**$7.23**23 rev3mo ago](https://www.amazon.com/dp/B0GSDJNVKY) [**Sunscreen Applicator Refillable Roll On Sponge Sunscreen Applicator for Kids BPA-Free Silicone Lotion Applicator for Body Lotion Portable Sunblock Buddy Brush with Protective Caps for Travelers**KYHDIYA**$14.67**14 rev5mo ago](https://www.amazon.com/dp/B0GM7N7ZXL) [**Haakaa Sunscreen Applicator for Kids Refillable Sunscreen Dispenser with Soft Sponge Head No-Mess Sunblock Brush for Face & Body Beach & Pool Travel 1.7 oz 1 Sponge Base**haakaa**$15.37**50 rev5mo ago](https://www.amazon.com/dp/B0GJSCHSR8) [**Haakaa Sunscreen Applicator for Kids Refillable Pump Sunblock Dispenser with Soft Sponge Head Leakproof Sunscreen Brush for Outdoor Travel Park & Vacation 1.7 oz Extra Sponge Base Included**haakaa**$20.19**50 rev5mo ago](https://www.amazon.com/dp/B0GJSDQ94Q) [**UNIMEIX Sunscreen Brush for Face Kabuki Brush Sunscreen Applicator for Kids Foundation Makeup Brushes for Liquid Foundation Powder Cream Contour Buffing Stippling Blending (Blue)**UNIMEIX**$8.11**92 rev1y ago](https://www.amazon.com/dp/B0F8GS83TX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sunscreen Applicator Blue 1Pcs Refillable and Spill-Proof Kids Sunscreen Lotion Applicator with Soft Foam Sponge for Kids Adults & Families Summer and Vacation Essentials (1pcs)**iselyn**$7.23**4.5★**▲ 87%**](https://www.amazon.com/dp/B0GSDJNVKY) [**Sunscreen Applicator Refillable Roll On Sponge Sunscreen Applicator for Kids BPA-Free Silicone Lotion Applicator for Body Lotion Portable Sunblock Buddy Brush with Protective Caps for Travelers**KYHDIYA**$14.67**3.0★**▲ 85%**](https://www.amazon.com/dp/B0GM7N7ZXL) [**Haakaa Sunscreen Applicator for Kids Refillable Sunscreen Dispenser with Soft Sponge Head No-Mess Sunblock Brush for Face & Body Beach & Pool Travel 1.7 oz 1 Sponge Base**haakaa**$15.37**4.0★**▲ 69%**](https://www.amazon.com/dp/B0GJSCHSR8) [**2 Pack Sunscreen Applicator for Kids Sunscreen Brush Sunblock Brush Sun Lotion Applicator Makeup Brushes with Protective Caps**MAKIOTEKO**$10.51**4.6★**▲ 42%**](https://www.amazon.com/dp/B0D4LD4Z6K) [**Solar Buddies Sunscreen Applicator Full Blue Refillable Roll-on Sponge for Sunscreens & Lotions For Kids Adults & Families Holds 3.4Fl Oz Perfect for Travel**Solar Buddies**$15.49**4.3★**▲ 31%**](https://www.amazon.com/dp/B07G1KDW33)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**25%
*“easy to clean”*
**Ease Of Application**16%
*“Applicator works really well”*
**Soft Feel**9%
*“The sponge is very soft”*
**Quality-Overall**9%
*“The overall build quality is excellent”*
**Value For Money**5%
*“Its worth it”*
**Ease Of Cleaning**5%
*“especially useful for families who want a cleaner”*
**Size-Overall**2%
*“The size is convenient for travel, pool days, or keeping in the car during the summer”*
**Dispensing Mechanism**2%
*“the dispenser handles it without clogging or leaking”*
**Design-Overall**2%
*“The design is nice”*
**Efficiency**2%
*“Works great”*
### **What buyers complain about **
**Durability**23%
*“Broke almost immediately”*
**Functionality-Overall**8%
*“Didn't work”*
**Quality-Overall**8%
*“Not well made”*
**Ease Of Use**7%
*“Hard to fill”*
**Value For Money**7%
*“Kind of expensive for what you get”*
**Size-Overall**4%
*“This one fell incredibly short”*
**Ease Of Cleaning**3%
*“I'm not sure the best method for cleaning them”*
**Ease Of Application**2%
*“applicator this to be sort of useless or at least sort of redundant”*
**Advertised Vs Actual Product**2%
*“Falsely advertised as a 4 pack- only recieved one”*
**Instructions/User Manual/Troubleshooting**2%
*“there were no directions”*
### **Top return reasons **
**Functionality-Overall**21%
**Size-Overall**12%
**Advertised Vs Actual Product**9%
**Dispensing Mechanism**7%
**Defective Material/Parts**6%
**Product Condition**6%
**Value For Money**5%
**Ease Of Application**5%
**Durability**4%
**Color**3%
## **Common questions**
- **Is sunscreen brush profitable to sell on Amazon United States?**
- The niche generates $615K/yr across 22 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +314.7%. Flapen's verdict: Worth a look (65/100).
- **How competitive is the sunscreen brush niche?**
- 12 brands and 15 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in sunscreen brush?**
- Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 2.2%.
- **When does demand for sunscreen brush peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 23.3× the quietest.
- **What does it cost to enter the sunscreen brush niche?**
- Listings span $6.75–$25.56; the average listing price is $16.44 (sweet spot $15–$100). The average incumbent carries 2,481 reviews — the moat a new listing must climb.
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