---
title: "Straw Training Cups for Babies — $315K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/straw-training-cups-for-babies"
last_updated: "2026-08-09T10:54:01.158Z"
locale: en
meta:
description: "Niche score 36/100 · $315K/yr market · 511K searches/yr · $11.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $315K/yr market · 511K searches/yr · $11.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Straw Training Cups for Babies — $315K/yr Amazon US Niche (2026) - Flapen"
---
# **straw training cups for babies**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 52Growth 24Conversion 63Competition 23Returns 82Price range 9Avg price 43Brand share 0Review moat 31Quality gap 30
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$315K**
$315K/yr · 511K searches
**Avg price**
**Okay****$11.11**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,394.13**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-3.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$6.99–$15.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, straw training cups for babies is a $315K/yr Amazon United States market (511K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **straw training cups for babies market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$278K–$333K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#71**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **47%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**12**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**0%**
- The First Years85% - Olababy12% - Munchkin4%
## **Demand**
Weekly Amazon search volume, last 14 weeks — -3.0% search growth over the last 90 days.
13K8KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26
[**Open Trend **](https://flapen.com/research/us/baby-products/straw-training-cups-for-babies/trend)
## **Top straw training cups for babies search terms**
- **the first years sippy cups**95K/yr-5.0%3.9% conv. - **first years sippy cup**74K/yr-18.0%3.8% conv. - **first years straw cup**48K/yr+18.9%5.9% conv. - **the first years straw cup**44K/yr+10.3%5.2% conv. - **squeeze and sip straw cup**28K/yr-3.4%6.6% conv. - **olababy straw cup**22K/yr+17.8%5.5% conv. - **squeeze straw cup baby**22K/yr-11.0%7.1% conv. - **first years squeeze and sip straw cup**16K/yr+15.6%8.7% conv. - **olababy**18K/yr+6.0%0.7% conv. - **straw training cups for babies**17K/yr-8.5%3.0% conv. [**All search terms **](https://flapen.com/research/us/baby-products/straw-training-cups-for-babies/search-terms)
## **Top straw training cups for babies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$32K20%$63K30%$95K40%$126K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - 7 Oz - 3 Count - Ages 6 Months and Up**The First Years**$12.44**4.6★3,463 rev](https://www.amazon.com/dp/B0CRVYGYY6) [2**The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - Pink/Purple/Blue - 7 Oz - 3 Count - Ages 6 Months and Up**The First Years**$12.57**4.6★3,463 rev](https://www.amazon.com/dp/B0DHF3QVCF) [3**Olababy Silicone Training Cup with Straw Lid | Babies Water Drinking Cup | 6+ Mo Infant To 12-18 Months Toddler | Sippy Cup For Kids & Smoothie Cup | Baby Led Weaning (Mint 5 oz)**Olababy**$14.72**4.4★5,907 rev](https://www.amazon.com/dp/B08X8MT6JH) [4**The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - Blue/Yelllow/Red - 7 Oz - 3 Count - Ages 6 Months and Up**The First Years**$12.13**4.6★3,463 rev](https://www.amazon.com/dp/B0FQRNWRC9) [5**The First Years Insulated Straw Cups for Toddlers 2pk Ladybug & Marbled Pink & Blue**The First Years**$9.05**4.6★4,292 rev](https://www.amazon.com/dp/B0B34ZGJKH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The First Years Silicone Squeeze & Sip Straw Cup - Spill-Proof Toddler Training Cups - Dishwasher Safe - Orange and Blue - 7 oz - 2 Count - Ages 6 Months+**The First Years**$15.78**44 rev5mo ago](https://www.amazon.com/dp/B0GK589QFJ) [**The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - Blue/Yelllow/Red - 7 Oz - 3 Count - Ages 6 Months and Up**The First Years**$12.13**3,463 rev10mo ago](https://www.amazon.com/dp/B0FQRNWRC9) [**The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - Yellow/Pink/Orange - 7 Oz - 3 Count - Ages 6 Months and Up**The First Years**$12.19**3,463 rev10mo ago](https://www.amazon.com/dp/B0FQQVB47K) [**Munchkin Gentle Transition Honey Bear Straw Cup for Babies and Toddlers 6 Months and Up Squeezable Sippy Bottle for Easy Drinking 9 Ounce Yellow**Munchkin**$6.99**193 rev10mo ago](https://www.amazon.com/dp/B0FNK1W6M9) [**The First Years Spidey and His Amazing Friends Insulated Straw Cups - Toddler Cups with Straws and DropGuard Protection - Kids Water Bottles - 9 Oz - 2 Count - Ages 18 Months and Up**The First Years**$10.89**342 rev1y ago](https://www.amazon.com/dp/B0DV1SZYJ9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - Blue/Yelllow/Red - 7 Oz - 3 Count - Ages 6 Months and Up**The First Years**$12.13**4.6★**▲ 142%**](https://www.amazon.com/dp/B0FQRNWRC9) [**The First Years Silicone Squeeze & Sip Straw Cup - Spill-Proof Toddler Training Cups - Dishwasher Safe - Orange and Blue - 7 oz - 2 Count - Ages 6 Months+**The First Years**$15.78**4.3★**▲ 142%**](https://www.amazon.com/dp/B0GK589QFJ) [**The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - Yellow/Pink/Orange - 7 Oz - 3 Count - Ages 6 Months and Up**The First Years**$12.19**4.6★**▲ 122%**](https://www.amazon.com/dp/B0FQQVB47K) [**Munchkin Gentle Transition Honey Bear Straw Cup for Babies and Toddlers 6 Months and Up Squeezable Sippy Bottle for Easy Drinking 9 Ounce Yellow**Munchkin**$6.99**4.4★**▲ 90%**](https://www.amazon.com/dp/B0FNK1W6M9) [**The First Years Disney/Pixar Toy Story Kids Insulated Sippy Cups - Dishwasher Safe Spill Proof Toddler Cups - Ages 12 Months and Up - 9 Ounces - 2 Count**The First Years**$9.97**4.8★**— 5%**](https://www.amazon.com/dp/B08QR5Z81V)
**~~View all trending →~~**
## **What buyers say about straw training cups for babies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Leak-Proof**20%
*“leak proof”*
**Ease Of Use**13%
*“Easy peasy”*
**Ease Of Cleaning**12%
*“Easy cleaning”*
**Ease Of Feeding**7%
*“easy for baby to hold”*
**Size-Overall**5%
*“Good fit”*
**Quality-Overall**5%
*“Nice cups”*
**Value For Money**5%
*“Great for its price”*
**Durability**4%
*“held up well with daily use”*
**Color**3%
*“Colors are accurate”*
**Design-Overall**2%
*“The Bluey design is adorable”*
### **What buyers complain about **
**Leak-Proof**37%
*“It leaks”*
**Ease Of Use**11%
*“It's way too hard to squeeze”*
**Ease Of Cleaning**4%
*“making a mess”*
**Quality-Overall**3%
*“Poor quality”*
**Size-Overall**2%
*“very small”*
**Hard Feel**2%
*“it is pretty hard”*
**Value For Money**2%
*“The honeybear straw is outrageously overpriced”*
**Water Resistance**2%
*“It's hard to drink water from”*
**Durability**2%
*“Just does not hold up well at all”*
**Functionality-Overall**2%
*“Again, none of them work unless we have it in a vice grip”*
### **Top return reasons **
**Leak-Proof**23%
**Size-Overall**20%
**Ease Of Use**10%
**Functionality-Overall**9%
**Material Quality**6%
**Advertised Vs Actual Product**5%
**Age Suitability**4%
**Product Condition**3%
**Value For Money**3%
**Quality-Overall**3%
## **Common questions**
- **Is straw training cups for babies profitable to sell on Amazon United States?**
- The niche generates $315K/yr across 15 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Skip it (36/100).
- **How competitive is the straw training cups for babies niche?**
- 3 brands and 12 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in straw training cups for babies?**
- Top complaints mined from reviews: Leak-Proof, Ease Of Use, Ease Of Cleaning. The return rate is 1.7%.
- **What does it cost to enter the straw training cups for babies niche?**
- Listings span $6.99–$15.78; the average listing price is $11.11 (sweet spot $15–$100). The average incumbent carries 3,394 reviews — the moat a new listing must climb.
## **Related niches in Baby Products**
- 65 [**baby car seat fan**](https://flapen.com/research/us/baby-products/baby-car-seat-fan)$31K/yr+151.9%**Worth a look**- 65 [**tummy time toys**](https://flapen.com/research/us/baby-products/tummy-time-toys)$11.8M/yr-9.5%**Worth a look**- 65 [**sunscreen brush**](https://flapen.com/research/us/baby-products/sunscreen-brush)$615K/yr+314.7%**Worth a look**- 65 [**toddler step stool**](https://flapen.com/research/us/baby-products/toddler-step-stool)$4.1M/yr-7.9%**Worth a look**- 65 [**training diapers 2t-3t**](https://flapen.com/research/us/baby-products/training-diapers-2t-3t)$6.1M/yr+8.7%**Launch it**- 65 [**water baby carrier**](https://flapen.com/research/us/baby-products/water-baby-carrier)$431K/yr+176.5%**Worth a look**[**All Baby Products niches **](https://flapen.com/research/us/baby-products)