---
title: "Straw Sippy Cup — $200K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/straw-sippy-cup"
last_updated: "2026-08-09T04:43:03.250Z"
locale: en
meta:
description: "Niche score 50/100 · $200K/yr market · 417K searches/yr · $11.72 avg price. Soft demand (-19.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $200K/yr market · 417K searches/yr · $11.72 avg price. Soft demand (-19.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Straw Sippy Cup — $200K/yr Amazon US Niche (2026) - Flapen"
---
# **straw sippy cup**
**Worth a look**
Shows a fragmented shelf (top 5 take 30% of clicks), but soft demand (-19.2% this quarter) keeps it on the watch list.
Market size 39Growth 15Conversion 51Competition 85Returns 82Price range 45Avg price 48Brand share 42Review moat 23Quality gap 57
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.72**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$4.99–$23.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$200K**
$200K/yr · 417K searches
**Review moat**
**Bad****6,930.52**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-19.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, straw sippy cup is a $200K/yr Amazon United States market (417K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct. Verdict: Worth a look — 50/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **straw sippy cup market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **$176K–$234K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#78**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**16 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**30%**
Top 20: 69%
**Open market**
**16%**
- Dr. Brown's23% - Tommee Tippee18% - Nuby16% - NUK16% - The First Years7% - Zak Designs4% - Open — no brand owns it (10 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — -19.2% search growth over the last 90 days.
25K15KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/baby-products/straw-sippy-cup/trend)
## **Top straw sippy cup search terms**
- **straw sippy cup**161K/yr-7.2%2.9% conv. - **nuby straw cup**44K/yr-8.8%4.0% conv. - **straw cup for 1 year old**40K/yr-8.5%2.9% conv. - **tommee tippee straw cup**41K/yr-26.4%4.6% conv. - **straw bottle for toddlers 1-3**28K/yr-14.8%2.4% conv. - **sippy cup straw**27K/yr-19.8%4.3% conv. - **straw sippy cup for 1+ year old**20K/yr-44.1%3.3% conv. - **straw cups for 1 year old**15K/yr-21.2%2.3% conv. - **baby cups with straw spill proof**15K/yr-59.1%2.4% conv. - **nuby straw cups**6K/yr-40.2%3.7% conv. [**All search terms **](https://flapen.com/research/us/baby-products/straw-sippy-cup/search-terms)
## **Top straw sippy cup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6K6%$12K9%$18K12%$24K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NUK Learner Straw Cup 10oz - Toddler Cup with Soft Straw for Easy Drinking Suitable for Ages 8 Months and Up**NUK**$14.09**4.6★1,775 rev](https://www.amazon.com/dp/B0CLHGD922) [2**Dr. Browns Milestones Babys First Straw Cup Training Cup with Weighted Straw 9 oz/270 mL BPA-free 6m+ Dark Blue 1-Pack**Dr. Brown's**$5.52**4.4★14,879 rev](https://www.amazon.com/dp/B0C54CYDS3) [3**Nuby No-Spill Sippy Cup with Flex Straw - (3-Pack) 10-Ounce Bottles - Sippy Cups for Toddlers 12+ Months - Neutral Color Training Cups for Toddlers**Nuby**$7.87**4.4★28,922 rev](https://www.amazon.com/dp/B07D86TDV4) [4**Tommee Tippee Starter Weighted Straw Baby & Toddler 8oz Sippy Cup for 6 Months+ with Silicone Weighted Straw and Easy-Hold Handles BPA Free Pink & Purple Pack of 2**Tommee Tippee**$10.87**4.2★922 rev](https://www.amazon.com/dp/B0DQ68JBZK) [5**The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - 7 Oz - 3 Count - Ages 6 Months and Up**The First Years**$12.44**4.6★3,463 rev](https://www.amazon.com/dp/B0CRVYGYY6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tommee Tippee Active Straw Toddler Cups 9 oz Insulated Sippy Cups For Toddlers 1-3 Silicone Straw and Leak-Proof Valve Pink and Purple Pack of 2**Tommee Tippee**$12.46**392 rev7mo ago](https://www.amazon.com/dp/B0G59TW9J9) [**NUK Learner Straw Cup 5oz 2-Pack - Toddler Sippy Cup with Soft Straw for Easy Drinking Suitable for Ages 6 Months and Up Timeless Collection**NUK**$13.42**1,775 rev1y ago](https://www.amazon.com/dp/B0F3LHBDPD) [**NUK Learner Straw Cup 10oz 2-Pack - Toddler Sippy Cup with Soft Straw for Easy Drinking Suitable for Ages 8 Months and Up Timeless Collection**NUK**$13.91**1,775 rev1y ago](https://www.amazon.com/dp/B0F3KZ8K3K) [**Dr. Browns Milestones Insulated Sippy Cup with Straw and Handles Spill-Proof Tumbler with Lid 2-Pack Blue & Green 10 oz/300 mL BPA Free 12m+**Dr. Brown's**$9.38**840 rev1y ago](https://www.amazon.com/dp/B0DYQD7MQD) [**Dr. Browns Milestones Insulated Sippy Cup with Straw and Handles Spill-Proof Tumbler with Lid 2-Pack Green 10 oz/300 mL BPA Free 12m+**Dr. Brown's**$9.47**787 rev1y ago](https://www.amazon.com/dp/B0DYF5M25L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dr. Browns Milestones Insulated Sippy Cup with Straw and Handles Spill-Proof Tumbler with Lid 2-Pack Green 10 oz/300 mL BPA Free 12m+**Dr. Brown's**$9.47**4.5★**▲ 162%**](https://www.amazon.com/dp/B0DYF5M25L) [**Dr. Browns Milestones Babys First Straw Cup Training Cup with Weighted Straw 9 oz/270 mL BPA-free 6m+ Coral/Olive Green 2-Pack**Dr. Brown's**$9.24**4.4★**▲ 136%**](https://www.amazon.com/dp/B0C54CC37M) [**Tommee Tippee Active Straw Toddler Cups 9 oz Insulated Sippy Cups For Toddlers 1-3 Silicone Straw and Leak-Proof Valve Pink and Purple Pack of 2**Tommee Tippee**$12.46**4.2★**▲ 96%**](https://www.amazon.com/dp/B0G59TW9J9) [**NUK Learner Straw Cup 10oz 2-Pack - Toddler Sippy Cup with Soft Straw for Easy Drinking Suitable for Ages 8 Months and Up Timeless Collection**NUK**$13.91**4.6★**▲ 90%**](https://www.amazon.com/dp/B0F3KZ8K3K) [**Dr. Browns Milestones Insulated Sippy Cup with Straw and Handles Spill-Proof Tumbler with Lid 2-Pack Blue & Green 10 oz/300 mL BPA Free 12m+**Dr. Brown's**$9.38**4.6★**▲ 48%**](https://www.amazon.com/dp/B0DYQD7MQD)
**~~View all trending →~~**
## **What buyers say about straw sippy cup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Leak-Proof**26%
*“Does not leak”*
**Ease Of Cleaning**13%
*“Cleaning is easy”*
**Ease Of Use**9%
*“easy to do”*
**Quality-Overall**7%
*“Great quality bottles”*
**Durability**4%
*“Cute and durable”*
**Value For Money**4%
*“Good price”*
**Size-Overall**4%
*“The size is also convenient”*
**Ease Of Feeding**3%
*“feels safe for regular feeding use”*
**Color**3%
*“Colors are accurate”*
**Design-Overall**2%
*“The Bluey design is adorable”*
### **What buyers complain about **
**Leak-Proof**32%
*“Leaks a little”*
**Ease Of Cleaning**10%
*“Hard to clean”*
**Ease Of Use**8%
*“hard to hold”*
**Functionality-Overall**4%
*“then it does not work as intended”*
**Quality-Overall**3%
*“Decreased quality”*
**Durability**3%
*“not very durable”*
**Water Resistance**2%
*“No water comes out”*
**Value For Money**2%
*“I bought others that were more expensive”*
**Washability**2%
*“Hard to wash”*
**Size-Overall**2%
*“Straw too short”*
### **Top return reasons **
**Leak-Proof**23%
**Size-Overall**14%
**Functionality-Overall**11%
**Ease Of Use**8%
**Material Quality**5%
**Advertised Vs Actual Product**5%
**Age Suitability**3%
**Defective Material/Parts**3%
**Value For Money**3%
**Color**2%
## **Common questions**
- **Is straw sippy cup profitable to sell on Amazon United States?**
- The niche generates $200K/yr across 61 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -19.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the straw sippy cup niche?**
- 16 brands and 42 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in straw sippy cup?**
- Top complaints mined from reviews: Leak-Proof, Ease Of Cleaning, Ease Of Use. The return rate is 1.6%.
- **When does demand for straw sippy cup peak?**
- Demand peaks in Oct; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the straw sippy cup niche?**
- Listings span $4.99–$23.06; the average listing price is $11.72 (sweet spot $15–$100). The average incumbent carries 6,931 reviews — the moat a new listing must climb.
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