---
title: "Trend — stonyfield smoothies - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/stonyfield-smoothies/trend"
last_updated: "2026-08-09T11:00:31.385Z"
locale: en
meta:
  description: "Niche score 35/100 · $70K/yr market · 87K searches/yr · $5.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 35/100 · $70K/yr market · 87K searches/yr · $5.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — stonyfield smoothies - Flapen"
---

# **stonyfield smoothies**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 18Growth 11Conversion 96Competition 27Returns 100Price range 34Avg price 17Brand share 0Review moat 48Quality gap 18

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,684.56**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$2.34–$21.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Bad****$70K**

$70K/yr · 87K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****$5.99**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-27.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend