---
title: "Stonyfield Smoothies — $70K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/stonyfield-smoothies"
last_updated: "2026-08-06T16:59:00.633Z"
locale: en
meta:
description: "Niche score 35/100 · $70K/yr market · 87K searches/yr · $5.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $70K/yr market · 87K searches/yr · $5.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Stonyfield Smoothies — $70K/yr Amazon US Niche (2026) - Flapen"
---
# **stonyfield smoothies**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 11Conversion 96Competition 27Returns 100Price range 34Avg price 17Brand share 0Review moat 48Quality gap 18
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,684.56**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$2.34–$21.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$70K**
$70K/yr · 87K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$5.99**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-27.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, stonyfield smoothies is a $70K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 35/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stonyfield smoothies market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$120K–$150K**
- units × avg price
- **Conversion rate**
- **13.5%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**591**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**0%**
- Stonyfield Organic82% - Mott's11% - Once Upon a Farm5% - Danimals2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.5% search growth over the last 90 days.
2K1KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/baby-products/stonyfield-smoothies/trend)
## **Top stonyfield smoothies search terms**
- **stonyfield smoothie**40K/yr-42.0%22.6% conv. - **kids smoothies**8K/yr+8.5%5.2% conv. - **kids smoothie**10K/yr-17.6%8.8% conv. - **dairy free yogurt pouches**9K/yr-29.5%1.3% conv. - **stonyfield yogurt smoothie**6K/yr-18.1%16.3% conv. - **motts fruit smoothie**5K/yr-11.8%12.7% conv. - **dairy free smoothie**4K/yr-12.8%5.5% conv. - **smoothie kids**3K/yr+2.0%8.7% conv. - **stonyfield yogurt drink**3K/yr-18.0%16.9% conv. [**All search terms **](https://flapen.com/research/us/baby-products/stonyfield-smoothies/search-terms)
## **Top stonyfield smoothies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$14K30%$21K40%$28K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Stonyfield Organic Lowfat Yogurt Smoothies Strawberry Banana 3.1 oz. 6 Ct**Stonyfield Organic**$5.05**4.8★3,423 rev](https://www.amazon.com/dp/B00CFY665W) [2**Stonyfield Organic Low Fat Wild Berry Smoothie 6 Fl Oz Bottles 4Ct**Stonyfield Organic**$5.89**4.7★2,032 rev](https://www.amazon.com/dp/B00108GRPS) [3**Stonyfield Organic Low Fat Strawberry Smoothie 6 oz 4 Count**Stonyfield Organic**$6.05**4.8★1,586 rev](https://www.amazon.com/dp/B00108EPUC) [4**Stonyfield Farm Strawberry Banana Probiotic Smoothie 6 Fl Oz 4 Pack**Stonyfield Organic**$6.17**4.7★2,074 rev](https://www.amazon.com/dp/B07FTSF154) [5**Stonyfield Organic Lowfat Yogurt Smoothies Very Berry 3.1 oz. - #1 Organic Kids Yogurt Real Fruit & Wholesome Ingredients 6 count (Pack of 1)**Stonyfield Organic**$4.93**4.8★2,138 rev](https://www.amazon.com/dp/B00O9JW600)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Motts Fruit Smoothies Strawberry Banana 4.2 oz clear pouches 8 Pack Non-dairy Made With Oatmilk Made With Real Fruit Good Source of Calcium On-the-Go**Mott's**$7.30**492 rev1y ago](https://www.amazon.com/dp/B0F9H5FN35) [**Motts Fruit Smoothies Strawberry Banana 4.2 oz Clear Pouches 24 Count (6 Packs of 4) Non-dairy Made With Oatmilk Made With Real Fruit Good Source of Calcium On-the-Go**Mott's**$21.55**492 rev1y ago](https://www.amazon.com/dp/B0F9GLTXH8) [**Motts Fruit Smoothies Vanilla Peach 4.2 oz clear pouches 8 Pack Made With Milk Made With Real Fruit Good Source of Calcium On-the-Go**Mott's**$6.93**219 rev1y ago](https://www.amazon.com/dp/B0F9GN277Q) [**Once Upon a Farm Mangos DairyFree Smoothie Coco for Mangoes 4 Ounce**Once Upon a Farm**$3.04**438 rev6y ago](https://www.amazon.com/dp/B08C5639L4) [**Danimals Smoothie Strawberry and Mixed Berry Dairy Drink Multi-Pack Creamy and Delicious Low Fat Snacks for Kids 12 Ct 3.1 oz Smoothie Bottles**Danimals**$5.16**2,056 rev7y ago](https://www.amazon.com/dp/B07MMGV75X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Motts Fruit Smoothies Vanilla Peach 4.2 oz clear pouches 8 Pack Made With Milk Made With Real Fruit Good Source of Calcium On-the-Go**Mott's**$6.93**4.4★**▲ 44%**](https://www.amazon.com/dp/B0F9GN277Q) [**Motts Fruit Smoothies Strawberry Banana 4.2 oz clear pouches 8 Pack Non-dairy Made With Oatmilk Made With Real Fruit Good Source of Calcium On-the-Go**Mott's**$7.30**4.6★**▲ 26%**](https://www.amazon.com/dp/B0F9H5FN35) [**Stonyfield Organic Low Fat Strawberry Smoothie 6 oz 4 Count**Stonyfield Organic**$6.05**4.8★**▲ 25%**](https://www.amazon.com/dp/B00108EPUC) [**Stonyfield Organic Lowfat Yogurt Smoothies Strawberry Banana 3.1 oz. 6 Ct**Stonyfield Organic**$5.05**4.8★**▲ 25%**](https://www.amazon.com/dp/B00CFY665W) [**Danimals Smoothie Strawberry and Mixed Berry Dairy Drink Multi-Pack Creamy and Delicious Low Fat Snacks for Kids 12 Ct 3.1 oz Smoothie Bottles**Danimals**$5.16**4.8★**▲ 23%**](https://www.amazon.com/dp/B07MMGV75X)
**~~View all trending →~~**
## **What buyers say about stonyfield smoothies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**44%
*“Good taste”*
**Health Benefits-Overall**10%
*“Great Healthy Snack”*
**Flavor**7%
*“Best flavor”*
**Value For Money**6%
*“Not expensive”*
**Nutritional Content**4%
*“Good protein drink”*
**Texture/Consistency-Overall**3%
*“The texture is rich”*
**Ease Of Use**3%
*“all easy to read”*
**Ingredients-Overall**3%
*“The ingredients are clean”*
**Quality-Overall**2%
*“great product”*
**Size-Overall**2%
*“Perfect size”*
### **What buyers complain about **
**Taste-Overall**19%
*“Not a good taste”*
**Flavor**13%
*“We dont like banana flavor”*
**Sweetness**12%
*“Less sugar please”*
**Size-Overall**12%
*“They are small”*
**Value For Money**7%
*“A bit costly in my opinion”*
**Texture/Consistency-Overall**3%
*“They have that apple sauce texture thats chunky”*
**Sour**3%
*“SEVERELY ACIDIC as if drinking vinegar”*
**Nutritional Content**2%
*“I have a hard time getting my daughter to eat healthy items”*
**Allergies**2%
*“Son has various allergies”*
**Thickness**2%
*“Thin Consistency”*
## **Common questions**
- **Is stonyfield smoothies profitable to sell on Amazon United States?**
- The niche generates $70K/yr across 16 tracked products. 90-day search growth is -27.5%. Flapen's verdict: Skip it (35/100).
- **How competitive is the stonyfield smoothies niche?**
- 4 brands and 591 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in stonyfield smoothies?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Sweetness. The return rate is 0.0%.
- **When does demand for stonyfield smoothies peak?**
- Demand peaks in Jan; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the stonyfield smoothies niche?**
- Listings span $2.34–$21.55; the average listing price is $5.99 (sweet spot $15–$100). The average incumbent carries 1,685 reviews — the moat a new listing must climb.
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