---
title: "Search terms — stainless steel sippy cup - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/stainless-steel-sippy-cup/search-terms"
last_updated: "2026-08-08T13:24:02.806Z"
locale: en
meta:
  description: "Niche score 58/100 · $185K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $185K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — stainless steel sippy cup - Flapen"
---

# **stainless steel sippy cup**

**Worth a look**

Shows no brand lock-in (top 5 brands take 45% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 37Growth 33Conversion 21Competition 88Returns 60Price range 74Avg price 88Brand share 90Review moat 32Quality gap 75

**Brand share**

**Great****45%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Avg price**

**Great****$20.25**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$7.12–$37.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.6%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****$185K**

$185K/yr · 546K searches

**Growth**

**Okay****+6.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,275.87**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms