---
title: "Search terms — stainless steel kids plates - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/stainless-steel-kids-plates/search-terms"
last_updated: "2026-08-09T09:19:43.473Z"
locale: en
meta:
  description: "Niche score 57/100 · $964K/yr market · 1.5M searches/yr · $20.54 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $964K/yr market · 1.5M searches/yr · $20.54 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — stainless steel kids plates - Flapen"
---

# **stainless steel kids plates**

**Launch it**

A $964K/yr market growing +1.4% this quarter with returns at 2.1% — clears our launch bar.

Market size 77Growth 27Conversion 38Competition 72Returns 71Price range 82Avg price 89Brand share 52Review moat 75Quality gap 24

**Avg price**

**Great****$20.54**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.47–$59.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$964K**

$964K/yr · 1.5M searches

**Review moat**

**Good****513.02**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+1.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

## Search terms