---
title: "sol brush — $1.8M/yr Amazon United States Niche, Score 68/100 - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/sol-brush"
last_updated: "2026-07-20T21:13:16.432Z"
locale: en
meta:
description: "sol brush clears our launch bar: a $1.8M/yr market growing +241.0% this quarter with returns at 0.9%. Data updated Jul 2026."
"og:description": "sol brush clears our launch bar: a $1.8M/yr market growing +241.0% this quarter with returns at 0.9%. Data updated Jul 2026."
"og:title": "sol brush — $1.8M/yr Amazon United States Niche, Score 68/100 - Flapen"
---
# **sol brush**
**Launch it**
A $1.8M/yr market growing +241.0% this quarter with returns at 0.9% — clears our launch bar.
Market size 91Growth 98Conversion 91Competition 5Returns 96Price range 93Avg price 95Brand share 7Review moat 55Quality gap 77
**Growth**
**Incredible****+241.0%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.9%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****$32.68**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.10–$58.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.8M**
$1.8M/yr · 497K searches
**Conversion**
**Great****11.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,283.14**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, sol brush is a $1.8M/yr Amazon United States market (497K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 68/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **40K–50K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$1.3M–$1.6M**
- units × avg price
- **Launch success**
- **—**
- 3 of 3 new (360d)
- **Conversion rate**
- **11.0%**
- **Avg BSR**
- **#93**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **132 days**
## **Competition**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**30**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- Roe Wellness47% - SOL BRUSH24% - Brush On Block14% - Hawaiian Tropic8% - THINK4% - Bada Boom3%
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — +241.0% search growth over the last 90 days.
25K15KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 13.8×
[**Open Trend **](https://flapen.com/research/us/baby-products/sol-brush/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$268K30%$535K45%$803K60%$1.1M101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Roe Wellness- SPF 50 Powder Sunscreen Mineral-Based Non-Toxic Brush-on For Kids Adults & Babies | For Scalp Face & Body (Reef Safe)**Roe Wellness**$24.36**4.1★1,347 rev](https://www.amazon.com/dp/B0CGT9W5WX) [2**Sol Brush SPF 50 Mineral Sunscreen Powder Broad Spectrum UVA/UVB Protection Sunscreen Mess Free Brush On Applicator Clean & Cruelty Free Water Resistant (80 Minutes) Pink Fair**SOL BRUSH**$58.33**4.4★68 rev](https://www.amazon.com/dp/B0GPSH8Q1M) [3**BOB KIDS SPF 30 Brush On Mineral Powder Sunscreen Broad Spectrum Protection Water Resistant 80 Mins Fragrance Free Easy to Apply for Kids & Babies Mfg in USA**Brush On Block**$25.55**4.2★502 rev](https://www.amazon.com/dp/B0DX2N8L98) [4**Hawaiian Tropic Mineral Powder Sunscreen Brush SPF 30 SPF Powder Sunscreen for Face Brush On Sunscreen Powder for Face Translucent Powder SPF 30 Hawaiian Tropic Sunscreen Powder 0.15 oz**Hawaiian Tropic**$14.10**4.2★6,689 rev](https://www.amazon.com/dp/B09GXF7KVD) [5**Thinkkids Brush-On Sun Shield Powder Sunscreen 0.16 oz Broad-Spectrum UVA/UVB Face & Body SPF 30 Sunscreen with Minerals Non-Nano Zinc Oxide 24.5% Vitamin E & Ceramides For Kids & Babies**THINK**$23.77**4.6★66 rev](https://www.amazon.com/dp/B0GS76YPS8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Thinkkids Brush-On Sun Shield Powder Sunscreen 0.16 oz Broad-Spectrum UVA/UVB Face & Body SPF 30 Sunscreen with Minerals Non-Nano Zinc Oxide 24.5% Vitamin E & Ceramides For Kids & Babies**THINK**$23.77**66 rev4mo ago](https://www.amazon.com/dp/B0GS76YPS8) [**Sol Brush SPF 50 Mineral Sunscreen Powder Broad Spectrum UVA/UVB Protection Sunscreen Mess Free Brush On Applicator Clean & Cruelty Free Water Resistant (80 Minutes) Pink Fair**SOL BRUSH**$58.33**68 rev4mo ago](https://www.amazon.com/dp/B0GPSH8Q1M) [**Sol Brush SPF 50 Mineral Sunscreen Powder Broad Spectrum UVA/UVB Protection Sunscreen Mess Free Brush On Applicator Clean & Cruelty Free Water Resistant (80 Minutes) Pink Medium**SOL BRUSH**$57.70**68 rev4mo ago](https://www.amazon.com/dp/B0GPRYJVWB) [**BOB KIDS SPF 30 Brush On Mineral Powder Sunscreen Broad Spectrum Protection Water Resistant 80 Mins Fragrance Free Easy to Apply for Kids & Babies Mfg in USA**Brush On Block**$25.55**502 rev1y ago](https://www.amazon.com/dp/B0DX2N8L98) [**Roe Wellness- SPF 50 Powder Sunscreen Mineral-Based Non-Toxic Brush-on For Kids Adults & Babies | For Scalp Face & Body (Reef Safe)**Roe Wellness**$24.36**1,347 rev2y ago](https://www.amazon.com/dp/B0CGT9W5WX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Thinkkids Brush-On Sun Shield Powder Sunscreen 0.16 oz Broad-Spectrum UVA/UVB Face & Body SPF 30 Sunscreen with Minerals Non-Nano Zinc Oxide 24.5% Vitamin E & Ceramides For Kids & Babies**THINK**$23.77**4.6★**▲ 41%**](https://www.amazon.com/dp/B0GS76YPS8) [**Sol Brush SPF 50 Mineral Sunscreen Powder Broad Spectrum UVA/UVB Protection Sunscreen Mess Free Brush On Applicator Clean & Cruelty Free Water Resistant (80 Minutes) Pink Fair**SOL BRUSH**$58.33**4.4★**▲ 23%**](https://www.amazon.com/dp/B0GPSH8Q1M) [**Sol Brush SPF 50 Mineral Sunscreen Powder Broad Spectrum UVA/UVB Protection Sunscreen Mess Free Brush On Applicator Clean & Cruelty Free Water Resistant (80 Minutes) Pink Medium**SOL BRUSH**$57.70**4.4★**▲ 13%**](https://www.amazon.com/dp/B0GPRYJVWB) [**Roe Wellness- SPF 50 Powder Sunscreen Mineral-Based Non-Toxic Brush-on For Kids Adults & Babies | For Scalp Face & Body (Reef Safe)**Roe Wellness**$24.36**4.1★**— 3%**](https://www.amazon.com/dp/B0CGT9W5WX) [**BOB KIDS SPF 30 Brush On Mineral Powder Sunscreen Broad Spectrum Protection Water Resistant 80 Mins Fragrance Free Easy to Apply for Kids & Babies Mfg in USA**Brush On Block**$25.55**4.2★**▼ 12%**](https://www.amazon.com/dp/B0DX2N8L98)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**20%
*“Ease of use”*
**Ease Of Application**16%
*“The application is great being a brush”*
**Quality-Overall**6%
*“Very well made”*
**Smell**5%
*“Smells good”*
**Protection**4%
*“Great protection”*
**Suitability Combination Skin**4%
*“Great for sensitive skin”*
**Soft Feel**3%
*“it goes on smoothly”*
**Weight Light**3%
*“It's lightweight”*
**Value For Money**3%
*“Worth the money”*
**Suitability Hot Weather**2%
*“perfect for summer fun”*
### **What buyers complain about **
**Functionality-Overall**11%
*“Didn't work”*
**Value For Money**8%
*“Way too expensive”*
**Leak-Proof**7%
*“Product leak”*
**Ease Of Application**7%
*“Doesnt apply very well”*
**Size-Overall**6%
*“Bottle is very small”*
**Ease Of Use**5%
*“Hard to use”*
**Dispensing Mechanism**4%
*“Terrible dispenser”*
**Durability**4%
*“Broke”*
**Allergies**4%
*“I ended up breaking out in a rash on my hands and face”*
**Quality-Overall**3%
*“messy in practice and uneven performance”*
### **Top return reasons **
**Size-Overall**20%
**Functionality-Overall**16%
**Dispensing Mechanism**15%
**Leak-Proof**10%
**Value For Money**5%
**Product Condition**5%
**Defective Material/Parts**4%
**Advertised Vs Actual Product**4%
**Ease Of Application**3%
**Coverage**2%
## **Common questions**
- **Is sol brush profitable to sell on Amazon United States?**
- The niche generates $1.8M/yr across 7 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +241.0%. Flapen's verdict: Launch it (68/100).
- **How competitive is the sol brush niche?**
- 6 brands and 30 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in sol brush?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Leak-Proof. The return rate is 0.9%.
- **When does demand for sol brush peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 13.8× the quietest.
- **What does it cost to enter the sol brush niche?**
- Listings span $14.10–$58.33; the average listing price is $32.68 (sweet spot $15–$100). The average incumbent carries 1,283 reviews — the moat a new listing must climb.
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