---
title: "Size 5 Pull Ups — $1.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/size-5-pull-ups"
last_updated: "2026-08-09T06:10:14.538Z"
locale: en
meta:
description: "Niche score 59/100 · $1.1M/yr market · 280K searches/yr · $31.32 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $1.1M/yr market · 280K searches/yr · $31.32 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Size 5 Pull Ups — $1.1M/yr Amazon US Niche (2026) - Flapen"
---
# **size 5 pull ups**
**Launch it**
A $1.1M/yr market growing +14.5% this quarter with returns at 0.7% — clears our launch bar.
Market size 79Growth 43Conversion 95Competition 53Returns 97Price range 85Avg price 95Brand share 17Review moat 14Quality gap 21
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$31.32**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.47–$52.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.1M**
$1.1M/yr · 280K searches
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+14.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****24,469.22**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, size 5 pull ups is a $1.1M/yr Amazon United States market (280K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Feb–Jul–Aug. Verdict: Launch it — 59/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **size 5 pull ups market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$940K–$1.3M**
- units × avg price
- **Conversion rate**
- **12.4%**
- **Avg BSR**
- **#11**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**74**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 91%
**Open market**
**4%**
- Pampers59% - Pull-Ups25% - MooMoo Baby4% - Boboking2% - Bambo Nature2% - HUGGIES2% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 95 weeks — +14.5% search growth over the last 90 days.
35K25KHoliday '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Feb, Jul, Aug · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/baby-products/size-5-pull-ups/trend)
## **Top size 5 pull ups search terms**
- **pampers cruisers size 5**65K/yr+25.6%2.0% conv. - **size 5 pull ups**32K/yr+19.9%5.4% conv. - **pampers 360 size 5**30K/yr+23.1%2.9% conv. - **pull ups size 5**28K/yr+12.8%3.6% conv. - **pull up diapers size 5**18K/yr+10.9%2.0% conv. - **pampers cruisers 360 size 5**11K/yr+63.5%2.0% conv. - **pampers size 5 pull ups**11K/yr-1.3%3.5% conv. - **4t-5t pull ups girls**9K/yr+2.6%13.7% conv. - **pampers pull ups size 5**10K/yr-1.9%2.6% conv. - **pull on diapers size 5**7K/yr+18.4%1.3% conv. [**All search terms **](https://flapen.com/research/us/baby-products/size-5-pull-ups/search-terms)
## **Top size 5 pull ups products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$54K10%$109K15%$163K20%$218K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pampers Diapers - Cruisers 360 - Size 5 100 Count Babyproof up to 100% Leakproof Pull-On Diaper**Pampers**$37.92**4.8★27,841 rev](https://www.amazon.com/dp/B08PX4Y34Z) [2**Pampers Diapers - Swaddlers 360 - Size 5 116 Count up to 100% Leakproof Comfy Dry Fit Designed for Easy Changes Pull On Baby Diaper (Packaging May Vary)**Pampers**$48.38**4.5★1,416 rev](https://www.amazon.com/dp/B0CVGXFM98) [3**Pull-Ups Girls Potty Training Pants Size 4T-5T Training Underwear (38-50 lbs) 99 Count (3 Packs of 33)**Pull-Ups**$42.23**4.8★34,080 rev](https://www.amazon.com/dp/B07X8NDFHN) [4**Pampers Diapers - Swaddlers 360 - Size 5 17 Count up to 100% Leakproof Comfy Dry Fit Designed for Easy Changes Pull On Baby Diaper**Pampers**$9.47**4.5★1,416 rev](https://www.amazon.com/dp/B0F3Z4MZSK) [5**Pampers Training Pants - Easy Ups Boys & Girls Bluey - Size 4T-5T 104 Count Childrens Potty Underwear (Packaging May Vary)**Pampers**$43.69**4.7★46,269 rev](https://www.amazon.com/dp/B078WBDSBF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Finihen Toddler Girls Training Underwear Potty Trainer Pants Size 4T**Finihen**$26.57**77 rev7mo ago](https://www.amazon.com/dp/B0G2KVZ9HR) [**Boboking Toddler Kids Training Underwear Baby Girls Cotton Soft Briefs 5Years**Boboking**$25.72**195 rev1y ago](https://www.amazon.com/dp/B0FF42WBPV) [**Pampers Diapers - Swaddlers 360 - Size 5 17 Count up to 100% Leakproof Comfy Dry Fit Designed for Easy Changes Pull On Baby Diaper**Pampers**$9.47**1,416 rev1y ago](https://www.amazon.com/dp/B0F3Z4MZSK) [**Huggies Size 5 Diapers Little Movers Baby Diapers Size 5 (27+ lbs) 132 Count (2 Packs of 66) Packaging May Vary**HUGGIES**$52.60**46,925 rev1y ago](https://www.amazon.com/dp/B0DKYWMHDX) [**Pull-Ups Girls Night-Time Potty Training Pants Size 4T-5T Overnight Training Underwear (38-50 lbs) 52 Ct**Pull-Ups**$28.07**7,935 rev2y ago](https://www.amazon.com/dp/B0CQ8S4G25)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MooMoo Baby Training Underwear for Boys and Girls Absorbent Toddler Training Pants Cotton Washable and Reusable 2T-7T 8 Packs**MooMoo Baby**$31.34**4.5★**▲ 298%**](https://www.amazon.com/dp/B0B4DGKLBP) [**MooMoo Baby Training Underwear for Boys and Girls Absorbent Toddler Training Pants Cotton Washable and Reusable 2T-7T 8 Packs**MooMoo Baby**$31.28**4.5★**▲ 293%**](https://www.amazon.com/dp/B0B4DHC5V3) [**Finihen Toddler Girls Training Underwear Potty Trainer Pants Size 4T**Finihen**$26.57**4.3★**▲ 291%**](https://www.amazon.com/dp/B0G2KVZ9HR) [**Boboking Toddler Kids Training Underwear Baby Girls Cotton Soft Briefs 5Years**Boboking**$25.72**4.6★**▲ 270%**](https://www.amazon.com/dp/B0FF42WBPV) [**Hanes Girls Toddler Potty Trainer Briefs 6-pack Underwear Assorted 4-5 US**Hanes**$12.38**4.7★**▲ 144%**](https://www.amazon.com/dp/B0BHX5H5H7)
**~~View all trending →~~**
## **What buyers say about size 5 pull ups**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**14%
*“size is accurate”*
**Quality-Overall**12%
*“Great pampers quality as expected”*
**Comfort-Overall**10%
*“Very comfortable”*
**Leak-Proof**9%
*“Don't leak”*
**Value For Money**7%
*“Great price”*
**Absorbency**5%
*“They are absorbent”*
**Soft Feel**5%
*“* Soft and easy to pull on/off”*
**Exercise/Sports Suitability**4%
*“Great for kids thats trained”*
**Ease Of Use**3%
*“Easy of use”*
**Design-Overall**3%
*“The design is cute”*
### **What buyers complain about **
**Leak-Proof**18%
*“Not leak proof”*
**Smell**14%
*“Horrible scent”*
**Size-Overall**8%
*“Size up”*
**Absorbency**6%
*“Not absorbent”*
**Quality-Overall**5%
*“quality is different”*
**Allergies**4%
*“My babies break out with rashes easily”*
**Functionality-Overall**3%
*“DONT WORK”*
**Breathability**3%
*“Not as breathable as others”*
**Advertised Vs Actual Product**2%
*“False advertisement”*
**Thigh Fit**2%
*“First and most insignificant, these do not fit big thigh kids”*
### **Top return reasons **
**Size-Overall**71%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Leak-Proof**3%
**Age Suitability**3%
**Smell**3%
**Absorbency**2%
**Material Quality**1%
**Waist Fit**1%
**Thigh Fit**1%
## **Common questions**
- **Is size 5 pull ups profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 27 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +14.5%. Flapen's verdict: Launch it (59/100).
- **How competitive is the size 5 pull ups niche?**
- 9 brands and 74 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in size 5 pull ups?**
- Top complaints mined from reviews: Leak-Proof, Smell, Size-Overall. The return rate is 0.7%.
- **When does demand for size 5 pull ups peak?**
- Demand peaks in Jan–Feb–Jul–Aug; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the size 5 pull ups niche?**
- Listings span $9.47–$52.60; the average listing price is $31.32 (sweet spot $15–$100). The average incumbent carries 24,469 reviews — the moat a new listing must climb.
## **Related niches in Baby Products**
- 65 [**baby car seat fan**](https://flapen.com/research/us/baby-products/baby-car-seat-fan)$31K/yr+151.9%**Worth a look**- 65 [**tummy time toys**](https://flapen.com/research/us/baby-products/tummy-time-toys)$11.8M/yr-9.5%**Worth a look**- 65 [**sunscreen brush**](https://flapen.com/research/us/baby-products/sunscreen-brush)$615K/yr+314.7%**Worth a look**- 65 [**toddler step stool**](https://flapen.com/research/us/baby-products/toddler-step-stool)$4.1M/yr-7.9%**Worth a look**- 65 [**training diapers 2t-3t**](https://flapen.com/research/us/baby-products/training-diapers-2t-3t)$6.1M/yr+8.7%**Launch it**- 65 [**water baby carrier**](https://flapen.com/research/us/baby-products/water-baby-carrier)$431K/yr+176.5%**Worth a look**[**All Baby Products niches **](https://flapen.com/research/us/baby-products)