---
title: "sippy cups — $6.4M/yr Amazon United States Niche, Score 61/100 - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/sippy-cups"
last_updated: "2026-07-20T20:01:52.992Z"
locale: en
meta:
description: "sippy cups shows a $6.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "sippy cups shows a $6.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "sippy cups — $6.4M/yr Amazon United States Niche, Score 61/100 - Flapen"
---
# **sippy cups**
**Worth a look**
Shows a $6.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 99Growth 19Conversion 53Competition 92Returns 82Price range 64Avg price 59Brand share 49Review moat 21Quality gap 37
**Market size**
**Incredible****$6.4M**
$6.4M/yr · 11.1M searches
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Returns**
**Great****1.7%**
return rate — above 6% kills the launch gate
**Price range**
**Good****$4.84–$33.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.13**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****11,442.71**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-11.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, sippy cups is a $6.4M/yr Amazon United States market (11.1M searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **400K–500K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$5.3M–$6.6M**
- units × avg price
- **Launch success**
- **100%**
- 15 of 15 new (360d)
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **134 days**
## **Competition**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**24 **▼falling
**Sellers**
**88**
**Top-5 brand share**
**76%**
Top 20: 99%
**Top-5 click share**
**23%**
Top 20: 56%
**Open market**
**18%**
- NUK38% - Tommee Tippee12% - Munchkin10% - Dr. Brown's9% - Nuby7% - Zak Designs6% - Open — no brand owns it (18 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.7% search growth over the last 90 days.
300K200KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/baby-products/sippy-cups/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$128K4%$256K6%$385K8%$513K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 99 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tommee Tippee Insulated 9oz Sporty Spout Toddler Water Bottle No Spill Sippy Cups for Toddlers 1-3 Two-Piece Valve Helps Stop Spills Light Blue & Orange BPA Free Pack of 2**Tommee Tippee**$12.57**4.6★9,413 rev](https://www.amazon.com/dp/B0DQ63HVL1) [2**NUK Active Sippy Cup 10 oz 2 Pack Disneys Cars Lightning McQueen BPA-Free Spill-Proof Transition Cup**NUK**$13.32**4.7★3,930 rev](https://www.amazon.com/dp/B0F3LN98NQ) [3**Dr. Browns Milestones Babys First Straw Cup Training Cup with Weighted Straw 9 oz/270 mL BPA-free 6m+ Dark Blue 1-Pack**Dr. Brown's**$5.52**4.4★14,879 rev](https://www.amazon.com/dp/B0C54CYDS3) [4**NUK Fun Grips Hard Spout Sippy Cup 10 oz. | Easy to Hold BPA Free Spill Proof Toddler Cup 4pk**NUK**$10.96**4.7★7,189 rev](https://www.amazon.com/dp/B09DNBZ25M) [5**Munchkin Miracle 360 Sippy Cup for 6 Month Old Spill Proof Baby and Toddler Cups with Transition Handles 7 Ounce 2 Pack Blue/Green**Munchkin**$10.52**4.7★48,557 rev](https://www.amazon.com/dp/B00MRZIFD0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NUK First Choice Large Learner Cup 2.0 10 oz. Sippy Cup with Handles Spill Proof Leak Proof Soft Straw Cup 2-Pack**NUK**$13.11**14,495 rev5mo ago](https://www.amazon.com/dp/B0GBZ1J53N) [**NUK First Choice Learner Cup 2.0 5 oz. Sippy Cup with Handles Spill Proof Leak Proof Soft Straw Cup 2-pack**NUK**$14.63**6,680 rev5mo ago](https://www.amazon.com/dp/B0GC1LTCZB) [**NUK First Choice Toy Story Active Cup 2.0 10oz. Soft Spout Sippy Cup with On-the-Go Carry Clip Lightweight Leak Proof Spill Proof Cup 2-pack**NUK**$13.96**3,930 rev5mo ago](https://www.amazon.com/dp/B0GC1JCYTJ) [**NUK First Choice Active Cup 2.0 10 oz. Soft Spout Sippy Cup with On-The-Go Carry Clip Lightweight Leak Proof Spill Proof Cup 2-Pack**NUK**$13.01**8,159 rev5mo ago](https://www.amazon.com/dp/B0GBYS8HWC) [**NUK First Choice Large Learner Cup 2.0 10 oz. Sippy Cup with Handles Spill Proof Leak Proof Soft Straw Cup 2-Pack**NUK**$12.83**14,495 rev5mo ago](https://www.amazon.com/dp/B0GBZB3LVP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Baby Sun Hat 2-5 Years**MaxNova**$14.96**4.8★**▲ 275%**](https://www.amazon.com/dp/B09MLFXLT2) [**NUK First Choice Large Learner Cup 2.0 10 oz. Sippy Cup with Handles Spill Proof Leak Proof Soft Straw Cup 2-Pack**NUK**$13.11**4.7★**▲ 258%**](https://www.amazon.com/dp/B0GBZ1J53N) [**Infantino My 1st Tumbler 9 Oz Silicone Sippy Cup Sunset Kiss**Infantino**$9.17**4.5★**▲ 244%**](https://www.amazon.com/dp/B0GH951F3T) [**Nuby No Spill Easy Grip for Kids - 10 oz - Spill-Proof Toddler Sippy Cups - Dishwasher Safe - 6+ Months - Red**Nuby**$4.84**4.3★**▲ 244%**](https://www.amazon.com/dp/B0001NE9F8) [**Infantino My 1st Tumbler 10 Oz Plastic Sippy Cup Seashell/Lavender**Infantino**$13.56**4.5★**▲ 240%**](https://www.amazon.com/dp/B0FPMCR3YB)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Leak-Proof**25%
*“Did not leak”*
**Ease Of Cleaning**12%
*“easy to wash”*
**Quality-Overall**8%
*“Good quality mug”*
**Ease Of Use**8%
*“easy to hold”*
**Durability**5%
*“Super durable material that has held up nicely”*
**Size-Overall**4%
*“Great fit”*
**Value For Money**4%
*“Good value for money”*
**Color**3%
*“Great pink color”*
**Design-Overall**3%
*“Cute design”*
**Ease Of Feeding**2%
*“has made feeding so much easier”*
### **What buyers complain about **
**Leak-Proof**38%
*“Leaks a little”*
**Ease Of Cleaning**7%
*“Difficult to clean”*
**Ease Of Use**7%
*“hard to hold”*
**Durability**4%
*“Breaks easily”*
**Quality-Overall**3%
*“Decreased quality”*
**Functionality-Overall**2%
*“Did not work”*
**Size-Overall**2%
*“it is a little big”*
**Value For Money**2%
*“Waste of money”*
**Smell**1%
*“Strong chemical flavor and smell”*
**Washability**1%
*“Could see it being a pain to wash”*
### **Top return reasons **
**Leak-Proof**23%
**Size-Overall**17%
**Functionality-Overall**9%
**Ease Of Use**7%
**Advertised Vs Actual Product**6%
**Material Quality**5%
**Age Suitability**4%
**Value For Money**3%
**Color**3%
**Quality-Overall**2%
## **Common questions**
- **Is sippy cups profitable to sell on Amazon United States?**
- The niche generates $6.4M/yr across 99 tracked products. 15 of 15 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the sippy cups niche?**
- 24 brands and 88 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in sippy cups?**
- Top complaints mined from reviews: Leak-Proof, Ease Of Cleaning, Ease Of Use. The return rate is 1.7%.
- **When does demand for sippy cups peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the sippy cups niche?**
- Listings span $4.84–$33.06; the average listing price is $13.13 (sweet spot $15–$100). The average incumbent carries 11,443 reviews — the moat a new listing must climb.
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