---
title: "Products — silicone sippy cup - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/silicone-sippy-cup/products"
last_updated: "2026-08-09T11:53:32.459Z"
locale: en
meta:
  description: "Niche score 52/100 · $132K/yr market · 325K searches/yr · $12.45 avg price. Soft demand (-1.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $132K/yr market · 325K searches/yr · $12.45 avg price. Soft demand (-1.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — silicone sippy cup - Flapen"
---

# **silicone sippy cup**

**Worth a look**

Shows low returns (1.7%), but soft demand (-1.2% this quarter) keeps it on the watch list.

Market size 30Growth 24Conversion 41Competition 79Returns 82Price range 64Avg price 54Brand share 75Review moat 24Quality gap 50

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Brand share**

**Good****60%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$4.99–$33.06**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$12.45**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$132K**

$132K/yr · 325K searches

**Growth**

**Bad****-1.2%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****6,266.43**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Products