---
title: "Silicone Sippy Cup — $132K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/silicone-sippy-cup"
last_updated: "2026-08-09T09:02:08.969Z"
locale: en
meta:
description: "Niche score 52/100 · $132K/yr market · 325K searches/yr · $12.45 avg price. Soft demand (-1.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $132K/yr market · 325K searches/yr · $12.45 avg price. Soft demand (-1.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Silicone Sippy Cup — $132K/yr Amazon US Niche (2026) - Flapen"
---
# **silicone sippy cup**
**Worth a look**
Shows low returns (1.7%), but soft demand (-1.2% this quarter) keeps it on the watch list.
Market size 30Growth 24Conversion 41Competition 79Returns 82Price range 64Avg price 54Brand share 75Review moat 24Quality gap 50
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$4.99–$33.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.45**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$132K**
$132K/yr · 325K searches
**Growth**
**Bad****-1.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,266.43**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, silicone sippy cup is a $132K/yr Amazon United States market (325K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 52/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **silicone sippy cup market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$125K–$156K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#65**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**23 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**60%**
Top 20: 98%
**Top-5 click share**
**36%**
Top 20: 78%
**Open market**
**34%**
- Moonkie18% - Dr. Brown's16% - NUK11% - SAMiGO8% - The First Years7% - Munchkin6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.
8K6KPrime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/baby-products/silicone-sippy-cup/trend)
## **Top silicone sippy cup search terms**
- **silicone sippy cup**66K/yr+5.3%2.2% conv. - **baby training cup**35K/yr-6.6%2.5% conv. - **vaso entrenador para bebe de 6 meses**21K/yr-1.1%1.1% conv. - **first sippy cups for babies 6 months**25K/yr-7.8%4.3% conv. - **baby first cup**20K/yr-8.2%3.8% conv. - **training cups 6-12 months**7K/yr+206.6%2.8% conv. - **vasos para bebes 6 meses**18K/yr-11.5%1.1% conv. - **infant cup**13K/yr-4.1%3.2% conv. - **nuby cups**12K/yr+5.1%0.7% conv. - **vaso para bebe 6 meses**13K/yr-12.8%1.5% conv. [**All search terms **](https://flapen.com/research/us/baby-products/silicone-sippy-cup/search-terms)
## **Top silicone sippy cup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$11K12%$16K16%$21K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dr. Browns Milestones Babys First Straw Cup Training Cup with Weighted Straw 9 oz/270 mL BPA-free 6m+ Dark Blue 1-Pack**Dr. Brown's**$5.52**4.4★14,879 rev](https://www.amazon.com/dp/B0C54CYDS3) [2**Moonkie Silicone Baby Sippy Cups | 3 Stages Training Cup Straw Cup for Infants Toddlers and Kid | 4 oz 1Pack**Moonkie**$9.65**4.5★2,559 rev](https://www.amazon.com/dp/B0C77GYBCM) [3**Moonkie Baby Training Cup & Sippy Cup Set | 4 Months+ | Baby-Led Weaning Essential | Gift for Infants (Mint Cup Set 2 Pack)**Moonkie**$16.14**4.7★478 rev](https://www.amazon.com/dp/B0DZCC7MWR) [4**The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - 7 Oz - 3 Count - Ages 6 Months and Up**The First Years**$12.44**4.6★3,463 rev](https://www.amazon.com/dp/B0CRVYGYY6) [5**Munchkin Miracle 360 Sippy Cup for 6 Month Old Spill Proof Baby and Toddler Cups with Transition Handles 7 Ounce 2 Pack Blue/Green**Munchkin**$10.52**4.7★48,557 rev](https://www.amazon.com/dp/B00MRZIFD0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**mushie Soft Spout Sippy Cup 10 fl oz | 6 Months+ (Tradewinds)**mushie**$12.86**63 rev7mo ago](https://www.amazon.com/dp/B0G316X28H) [**Moonkie Baby Training Cup & Sippy Cup Set | 4 Months+ | Baby-Led Weaning Essential | Gift for Infants (Mint Cup Set 2 Pack)**Moonkie**$16.14**478 rev1y ago](https://www.amazon.com/dp/B0DZCC7MWR) [**NUK Learner Cup 6+ Months Fun Fruits and Animals Amazon Exclusive Collection 5 Oz Pack of 2 BPA Free Soft Spout Spill Proof Sippy Cup**NUK**$12.87**6,680 rev1y ago](https://www.amazon.com/dp/B0F3L693XJ) [**Moonkie Silicone Baby Sippy Cups | 3 Stages Training Cup Straw Cup for Infants Toddlers and Kid | 4 oz 2Pack**Moonkie**$18.00**2,559 rev1y ago](https://www.amazon.com/dp/B0DGTFTH5X) [**SAMiGO Silicone Sippy Cup Baby Straw Cup for 6 12 18 Months Sippy Cup with Straw for Toddlers 1-3 Years Baby Water Cup for Drinking and Training 6 oz**SAMiGO**$9.63**1,131 rev2y ago](https://www.amazon.com/dp/B0D52VMTTK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**mushie Soft Spout Sippy Cup 10 fl oz | 6 Months+ (Tradewinds)**mushie**$12.86**4.1★**▲ 146%**](https://www.amazon.com/dp/B0G316X28H) [**ezpz Tiny Cup (Sage) - 4 months+ - 100% Silicone Training Cup for Infants - Designed by a Pediatric Feeding Specialist - Baby-Led Weaning Essentials & Baby Gifts**ezpz**$11.37**4.8★**▲ 122%**](https://www.amazon.com/dp/B07SVKZWHC) [**NUK Learner Cup 6+ Months Fun Fruits and Animals Amazon Exclusive Collection 5 Oz Pack of 2 BPA Free Soft Spout Spill Proof Sippy Cup**NUK**$12.87**4.6★**▲ 103%**](https://www.amazon.com/dp/B0F3L693XJ) [**Moonkie Silicone Baby Sippy Cups | 3 Stages Training Cup Straw Cup for Infants Toddlers and Kid | 4 oz 2Pack**Moonkie**$18.00**4.5★**▲ 80%**](https://www.amazon.com/dp/B0DGTFTH5X) [**Dr. Browns Milestones Babys First Straw Cup Training Cup with Weighted Straw 9 oz/270 mL BPA-free 6m+ Coral/Olive Green 2-Pack**Dr. Brown's**$9.24**4.4★**▲ 76%**](https://www.amazon.com/dp/B0C54CC37M)
**~~View all trending →~~**
## **What buyers say about silicone sippy cup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Leak-Proof**21%
*“Doesn't leak”*
**Ease Of Use**13%
*“Easy Peasy”*
**Ease Of Cleaning**11%
*“keep it clean”*
**Quality-Overall**8%
*“Great quality cups”*
**Value For Money**5%
*“Worth buying”*
**Size-Overall**4%
*“The size is also convenient”*
**Ease Of Feeding**4%
*“has made feeding so much easier”*
**Durability**4%
*“still in great condition”*
**Color**3%
*“Colors are accurate”*
**Handle Quality**2%
*“love the handles”*
### **What buyers complain about **
**Leak-Proof**30%
*“Not leak proof”*
**Ease Of Use**10%
*“Hard to use”*
**Ease Of Cleaning**10%
*“Difficult to clean”*
**Durability**3%
*“But Not Durable”*
**Functionality-Overall**3%
*“the functionality is 0/10”*
**Value For Money**3%
*“EXPENSIVE BUT GET IT”*
**Size-Overall**3%
*“it is a little big”*
**Quality-Overall**2%
*“Terrible quality”*
**Water Resistance**2%
*“a lot of water will squirt out”*
**Washability**2%
*“Could see it being a pain to wash”*
### **Top return reasons **
**Size-Overall**21%
**Leak-Proof**19%
**Functionality-Overall**11%
**Ease Of Use**8%
**Advertised Vs Actual Product**5%
**Age Suitability**5%
**Material Quality**4%
**Value For Money**3%
**Product Condition**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is silicone sippy cup profitable to sell on Amazon United States?**
- The niche generates $132K/yr across 42 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the silicone sippy cup niche?**
- 23 brands and 45 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in silicone sippy cup?**
- Top complaints mined from reviews: Leak-Proof, Ease Of Use, Ease Of Cleaning. The return rate is 1.7%.
- **When does demand for silicone sippy cup peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the silicone sippy cup niche?**
- Listings span $4.99–$33.06; the average listing price is $12.45 (sweet spot $15–$100). The average incumbent carries 6,266 reviews — the moat a new listing must climb.
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