---
title: "Silicone Placemat — $267K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/silicone-placemat"
last_updated: "2026-08-09T07:05:16.143Z"
locale: en
meta:
description: "Niche score 53/100 · $267K/yr market · 555K searches/yr · $14.29 avg price. Soft demand (-11.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $267K/yr market · 555K searches/yr · $14.29 avg price. Soft demand (-11.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Silicone Placemat — $267K/yr Amazon US Niche (2026) - Flapen"
---
# **silicone placemat**
**Worth a look**
Shows no brand lock-in (top 5 brands take 56% of clicks), but soft demand (-11.0% this quarter) keeps it on the watch list.
Market size 49Growth 19Conversion 42Competition 75Returns 78Price range 63Avg price 69Brand share 79Review moat 45Quality gap 27
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Avg price**
**Good****$14.29**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.39–$27.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$267K**
$267K/yr · 555K searches
**Review moat**
**Okay****1,985.54**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, silicone placemat is a $267K/yr Amazon United States market (555K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Nov. Verdict: Worth a look — 53/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **silicone placemat market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$286K–$357K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#39**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**21 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**56%**
Top 20: 99%
**Top-5 click share**
**40%**
Top 20: 82%
**Open market**
**38%**
- Moonkie18% - SpriteGru13% - Cutebe9% - Babebay8% - The Table Tyke7% - Cuddle Campus7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.0% search growth over the last 90 days.
25K15KPrime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/baby-products/silicone-placemat/trend)
## **Top silicone placemat search terms**
- **kids placemats**87K/yr-11.7%2.7% conv. - **placemats for kids**71K/yr-3.1%2.8% conv. - **kids placemats for dining table**49K/yr-22.8%2.7% conv. - **toddler placemat**45K/yr-16.2%4.0% conv. - **silicone placemats for toddlers**46K/yr-13.0%3.6% conv. - **baby place mats**24K/yr+0.3%2.3% conv. - **toddler placemats for dining table**33K/yr-23.0%4.3% conv. - **baby placemat**23K/yr+44.4%3.3% conv. - **kids placemat**25K/yr-19.0%1.8% conv. - **baby food mat**19K/yr-7.9%2.5% conv. [**All search terms **](https://flapen.com/research/us/baby-products/silicone-placemat/search-terms)
## **Top silicone placemat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$11K8%$21K12%$32K16%$43K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Moonkie Silicone Placemats for Baby & Kid Stain-Proof Non-Slip Toddler Food Mats Eating Table Mat with 2 Packs**Moonkie**$9.78**4.7★4,199 rev](https://www.amazon.com/dp/B09MTH5QL8) [2**Cutebe Silicone Placemat for Toddles Kids Non-Slip Reusable Portable Kids Placemats for Dinning Table Heat Resistant Placemats Baby Placemat Stain Resistant Silicone Mat for Dining Table 3 Pack**Cutebe**$7.59**4.7★701 rev](https://www.amazon.com/dp/B0CM8JBPTT) [3**6 Pack Placemats for Kids Non-Slip Washable Reusable Alphabet Number Shape & Color Universe Map Themed Educational Placemats for Home Kindergarten Classroom Nursery**SpriteGru**$12.34**4.7★520 rev](https://www.amazon.com/dp/B0DG53RZWY) [4**Babebay Disposable Stick-on Placemats 40 Pack for Baby & Kids & Toddler Sticky Placemats Restaurant Table Mats 12 x 18 (Animal Alphabet)**Babebay**$9.53**4.7★11,064 rev](https://www.amazon.com/dp/B09C89L7JP) [5**Cuddle Campus Set of 3 Silicone Placemats with Raised Edges for Kids Toddlers Babies Non-Slip Dinning Table Mat Baby Eating Mat Food Mat Set 1**Cuddle Campus**$7.39**4.6★956 rev](https://www.amazon.com/dp/B0CP6XZ1H1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**4 Pack Placemats for Kids Non-Slip Washable Table Mats Double-Sided Reusable Universe Alphabet Numbers Map of USA & World Educational Placemats for Home Kindergarten Classroom Nursery**SpriteGru**$9.74**520 rev8mo ago](https://www.amazon.com/dp/B0G1B79YNG) [**6 Pack Placemats for Kids Non-Slip Washable Dining Mats Reusable Jungle Underwater World Farm Dinosaur Vehicle & Magic World Table Mats for Home Kindergarten Classroom Nursery**SpriteGru**$12.75**520 rev9mo ago](https://www.amazon.com/dp/B0FVSDLX6Z) [**DZDOV Silicone Placemat for Toddler Eating: Wipe Clean & Roll Up in The Diaper Bag - Table Mat for Restaurant/Travel/On-The-Go**DZDOV**$15.03**163 rev10mo ago](https://www.amazon.com/dp/B0FQC8J4DZ) [**Silicone Placemats for Toddlers & Kids with Angle-Protective Safety Edge Baby Placemats for Restaurants & Dining Table Non-Slip & BPA-Free Food Mat 1.5mm Thick 18x12 Sage Green**NEOZENSE**$19.21**126 rev1y ago](https://www.amazon.com/dp/B0FDNVXJX9) [**Cuddle Campus Set of 3 Silicone Placemats with Raised Edges for Kids Toddlers Babies Non-Slip Dinning Table Mat Baby Eating Mat Food Mat Set 6**Cuddle Campus**$7.80**956 rev1y ago](https://www.amazon.com/dp/B0DRVJBFQJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**6 Pack Placemats for Kids Non-Slip Washable Dining Mats Reusable Jungle Underwater World Farm Dinosaur Vehicle & Magic World Table Mats for Home Kindergarten Classroom Nursery**SpriteGru**$12.75**4.7★**▲ 239%**](https://www.amazon.com/dp/B0FVSDLX6Z) [**4 Pack Placemats for Kids Non-Slip Washable Table Mats Double-Sided Reusable Universe Alphabet Numbers Map of USA & World Educational Placemats for Home Kindergarten Classroom Nursery**SpriteGru**$9.74**4.7★**▲ 230%**](https://www.amazon.com/dp/B0G1B79YNG) [**Cuddle Campus Set of 3 Silicone Placemats with Raised Edges for Kids Toddlers Babies Non-Slip Dinning Table Mat Baby Eating Mat Food Mat Set 6**Cuddle Campus**$7.80**4.6★**▲ 166%**](https://www.amazon.com/dp/B0DRVJBFQJ) [**Moonkie Silicone Placemats for Baby & Kid Stain-Proof Non-Slip Toddler Food Mats Eating Table Mat with 2 Packs**Moonkie**$9.81**4.7★**▲ 117%**](https://www.amazon.com/dp/B09MTHB5V2) [**Silicone Placemats for Toddlers & Kids with Angle-Protective Safety Edge Baby Placemats for Restaurants & Dining Table Non-Slip & BPA-Free Food Mat 1.5mm Thick 18x12 Sage Green**NEOZENSE**$19.21**4.7★**▲ 67%**](https://www.amazon.com/dp/B0FDNVXJX9)
**~~View all trending →~~**
## **What buyers say about silicone placemat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**23%
*“Easy to clean up”*
**Ease Of Use**11%
*“So handy”*
**Quality-Overall**9%
*“Nice quality and easy to clean”*
**Ease Of Feeding**5%
*“Perfect for babys to self feed off of”*
**Adhesion/Stickiness**5%
*“Durable may and adhesive works well”*
**Size-Overall**5%
*“The size is great too”*
**Value For Money**4%
*“Best deal”*
**Fun/Entertainment Experience**4%
*“fun to interact with”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Durability**3%
*“Cute and durable”*
### **What buyers complain about **
**Adhesion/Stickiness**25%
*“Not sticky”*
**Suction**8%
*“Does not suction”*
**Quality-Overall**5%
*“Cheap”*
**Thickness**5%
*“These feel a bit thicker”*
**Size-Overall**5%
*“The package they come in is giant”*
**Grip**4%
*“Its super slippery”*
**Value For Money**3%
*“Not worth it”*
**Ease Of Cleaning**3%
*“Does not clean”*
**Advertised Vs Actual Product**2%
*“Inaccurate product description”*
**Functionality-Overall**2%
*“Doesnt work”*
### **Top return reasons **
**Size-Overall**35%
**Adhesion/Stickiness**15%
**Material Quality**7%
**Color**6%
**Advertised Vs Actual Product**4%
**Thin**4%
**Grip**3%
**Functionality-Overall**3%
**Quality-Overall**3%
**Value For Money**2%
## **Common questions**
- **Is silicone placemat profitable to sell on Amazon United States?**
- The niche generates $267K/yr across 35 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.0%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the silicone placemat niche?**
- 21 brands and 29 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in silicone placemat?**
- Top complaints mined from reviews: Adhesion/Stickiness, Suction, Quality-Overall. The return rate is 1.9%.
- **When does demand for silicone placemat peak?**
- Demand peaks in Nov; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the silicone placemat niche?**
- Listings span $7.39–$27.83; the average listing price is $14.29 (sweet spot $15–$100). The average incumbent carries 1,986 reviews — the moat a new listing must climb.
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