---
title: "Products — silicone night light - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/silicone-night-light/products"
last_updated: "2026-08-09T10:05:15.732Z"
locale: en
meta:
  description: "Niche score 53/100 · $147K/yr market · 522K searches/yr · $22.90 avg price. Soft demand (-21.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $147K/yr market · 522K searches/yr · $22.90 avg price. Soft demand (-21.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — silicone night light - Flapen"
---

# **silicone night light**

**Worth a look**

Shows a fragmented shelf (top 5 take 17% of clicks), but soft demand (-21.2% this quarter) keeps it on the watch list.

Market size 32Growth 14Conversion 15Competition 96Returns 75Price range 69Avg price 95Brand share 96Review moat 47Quality gap 23

**Competition**

**Incredible****17%**

top-5 click share — an open shelf

**Brand share**

**Incredible****35%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****$22.90**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.0%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$6.21–$128.68**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,830.7**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$147K**

$147K/yr · 522K searches

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-21.2%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Products