---
title: "Silicone Bowl — $93K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/silicone-bowl"
last_updated: "2026-08-09T09:10:14.187Z"
locale: en
meta:
description: "Niche score 53/100 · $93K/yr market · 234K searches/yr · $13.27 avg price. Soft demand (-7.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $93K/yr market · 234K searches/yr · $13.27 avg price. Soft demand (-7.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Silicone Bowl — $93K/yr Amazon US Niche (2026) - Flapen"
---
# **silicone bowl**
**Worth a look**
Shows no brand lock-in (top 5 brands take 38% of clicks), but soft demand (-7.2% this quarter) keeps it on the watch list.
Market size 23Growth 21Conversion 37Competition 86Returns 82Price range 70Avg price 61Brand share 95Review moat 50Quality gap 32
**Brand share**
**Incredible****38%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$4.77–$39.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.27**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,548.39**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$93K**
$93K/yr · 234K searches
**Growth**
**Bad****-7.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, silicone bowl is a $93K/yr Amazon United States market (234K searches/yr). The top 5 brands hold 38% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **silicone bowl market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$80K–$106K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#192**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **88%**
- **Out of stock**
- **6.1%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**46 **—flat
**Sellers**
**91**
**Top-5 brand share**
**38%**
Top 20: 83%
**Top-5 click share**
**29%**
Top 20: 63%
**Open market**
**57%**
- PandaEar12% - ForPro Professional Collection9% - Wahijihe7% - mushie5% - SWIGRANCE5% - Lalo5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.2% search growth over the last 90 days.
6K4KPrime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/baby-products/silicone-bowl/trend)
## **Top silicone bowl search terms**
- **silicone bowl**91K/yr-5.2%1.9% conv. - **silicone bowls**55K/yr-10.4%2.4% conv. - **silicone mixing bowl**36K/yr-13.0%2.4% conv. - **silicone mixing bowls**15K/yr+5.6%2.1% conv. - **small silicone bowls**10K/yr-6.1%2.5% conv. - **large silicone bowl**8K/yr-9.9%1.9% conv. - **silicon bowl**6K/yr-8.1%1.9% conv. - **small silicone bowl**5K/yr+2.0%2.7% conv. - **silicone cereal bowls**4K/yr-2.6%1.1% conv. - **silicon bowls**4K/yr-0.8%3.4% conv. [**All search terms **](https://flapen.com/research/us/baby-products/silicone-bowl/search-terms)
## **Top silicone bowl products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$4K6%$6K8%$7K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ForPro Professional Collection Silicone Mixing Bowl Black Flexible Odorless for Mixing Facials Massage Body & Other Products 8 oz**ForPro Professional Collection**$6.88**4.5★970 rev](https://www.amazon.com/dp/B01IRE8VSS) [2**Wahijihe 5 Pcs Silicone Facial Mask Mixing Bowls Set Multi colored Reusable Silicone Bowls for Diy Face Mask Mixing Tool for Facial Mask Hair Dye Other Skincare Products**Wahijihe**$7.59**4.3★14 rev](https://www.amazon.com/dp/B0FXQZ3JRB) [3**PandaEar 3 Pack Baby Bowls with Suction| Stay Put Silicone Food Bowl for Babies Kids Toddlers Infants| Food Grade Soft Safe BPA-Free Silicone (Multi-Color)**PandaEar**$9.86**4.4★5,901 rev](https://www.amazon.com/dp/B0BFGY2B4D) [4**Lalo 2 Pack Silicone Bowls with Rigid Core - Non-toxic Grade Silicone Bowls for Toddlers and Kids Ages 12 Months+ BPA-Free Dishwasher Safe Non-suction**Lalo**$13.21**4.4★50 rev](https://www.amazon.com/dp/B0F7M4QS2F) [5**SWIGRANCE Silicone Resin Mixing Measuring Cups for Resin Supplies 600ml/20oz Bowl 250 & 100ml Thickened Reusable Silicone Cups for Epoxy Mixing with Stir Sticks and Pipettes Jewelry Making**SWIGRANCE**$9.72**4.7★724 rev](https://www.amazon.com/dp/B0D8Y87V5M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wahijihe 5 Pcs Silicone Facial Mask Mixing Bowls Set Multi colored Reusable Silicone Bowls for Diy Face Mask Mixing Tool for Facial Mask Hair Dye Other Skincare Products**Wahijihe**$7.59**14 rev8mo ago](https://www.amazon.com/dp/B0FXQZ3JRB) [**5QT Silicone Mixing Bowls with Lids (3 pack) Compatible with 5QT KitchenAid Mixer Shatterproof leak-proof design Non-slip base Easy-to-clean food storage bowls Food-grade silicone**XINBOOGQ**$39.26**183 rev11mo ago](https://www.amazon.com/dp/B0FFB4TWSS) [**PLINNILUY 5 Pcs Diy Face Mask Mixing Bowl Home Use Silicone Facial Mask Mixing Bowls Set Reusable Facial Mask Mixing Masks Set - DIY Skincare Mixing Tool Kit (Black-5Pcs)**PLINNILUY**$10.00**61 rev1y ago](https://www.amazon.com/dp/B0F8BKHHV4) [**Lalo 2 Pack Silicone Bowls with Rigid Core - Non-toxic Grade Silicone Bowls for Toddlers and Kids Ages 12 Months+ BPA-Free Dishwasher Safe Non-suction**Lalo**$13.21**50 rev1y ago](https://www.amazon.com/dp/B0F7M4QS2F) [**Gartful 1000ml Reusable Silicone Resin Cups Large Silicone Mixing Bowl with Precise Scale for Epoxy Jewelry Casting Molds Acrylic Paint Cup Making Nonstick Reusable Craft Pouring Cups**Gartful**$12.62**79 rev1y ago](https://www.amazon.com/dp/B0DV3JR3RZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PLINNILUY 5 Pcs Diy Face Mask Mixing Bowl Home Use Silicone Facial Mask Mixing Bowls Set Reusable Facial Mask Mixing Masks Set - DIY Skincare Mixing Tool Kit (Black-5Pcs)**PLINNILUY**$10.00**4.5★**▲ 162%**](https://www.amazon.com/dp/B0F8BKHHV4) [**5QT Silicone Mixing Bowls with Lids (3 pack) Compatible with 5QT KitchenAid Mixer Shatterproof leak-proof design Non-slip base Easy-to-clean food storage bowls Food-grade silicone**XINBOOGQ**$39.26**4.2★**▲ 141%**](https://www.amazon.com/dp/B0FFB4TWSS) [**Wahijihe 5 Pcs Silicone Facial Mask Mixing Bowls Set Multi colored Reusable Silicone Bowls for Diy Face Mask Mixing Tool for Facial Mask Hair Dye Other Skincare Products**Wahijihe**$7.59**4.3★**▲ 140%**](https://www.amazon.com/dp/B0FXQZ3JRB) [**mushie Silicone Suction Bowl | BPA-Free Non-Slip Design (Dried Thyme)**mushie**$14.89**4.7★**▲ 132%**](https://www.amazon.com/dp/B08QVB3P77) [**Gartful 1000ml Reusable Silicone Resin Cups Large Silicone Mixing Bowl with Precise Scale for Epoxy Jewelry Casting Molds Acrylic Paint Cup Making Nonstick Reusable Craft Pouring Cups**Gartful**$12.62**4.8★**▲ 119%**](https://www.amazon.com/dp/B0DV3JR3RZ)
**~~View all trending →~~**
## **What buyers say about silicone bowl**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**14%
*“I love the size”*
**Quality-Overall**12%
*“Awesome quality”*
**Ease Of Cleaning**11%
*“Easy clean”*
**Ease Of Use**7%
*“Ease of use”*
**Value For Money**5%
*“Good price”*
**Color**5%
*“Cute colors”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Durability**4%
*“Super Durable”*
**Storage Capacity**4%
*“store it easily”*
**Strength**2%
*“Easy to cleanup and sturdy”*
### **What buyers complain about **
**Size-Overall**18%
*“So small”*
**Adhesion/Stickiness**14%
*“I dont like the stick”*
**Strength**7%
*“Kind of flimsy”*
**Ease Of Cleaning**4%
*“then they just kept making messes”*
**Smell**3%
*“Smells like plastic”*
**Advertised Vs Actual Product**3%
*“False advertisement”*
**Taste-Overall**3%
*“It has a very strong chemical taste which affects the taste of food”*
**Value For Money**2%
*“I just wish they were a little more affordable”*
**Quality-Overall**2%
*“The clips are cheap”*
**Leak-Proof**2%
*“all the food spills”*
### **Top return reasons **
**Size-Overall**63%
**Material Quality**6%
**Advertised Vs Actual Product**5%
**Strength**4%
**Quality-Overall**3%
**Value For Money**3%
**Adhesion/Stickiness**3%
**Color**2%
**Smell**2%
**Functionality-Overall**2%
## **Common questions**
- **Is silicone bowl profitable to sell on Amazon United States?**
- The niche generates $93K/yr across 69 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the silicone bowl niche?**
- 46 brands and 91 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 38% of demand.
- **What do buyers complain about in silicone bowl?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Strength. The return rate is 1.7%.
- **When does demand for silicone bowl peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the silicone bowl niche?**
- Listings span $4.77–$39.26; the average listing price is $13.27 (sweet spot $15–$100). The average incumbent carries 1,548 reviews — the moat a new listing must climb.
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