---
title: "Trend — shampoo buddy - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/shampoo-buddy/trend"
last_updated: "2026-08-08T08:38:10.745Z"
locale: en
meta:
  description: "Niche score 46/100 · $369K/yr market · 486K searches/yr · $31.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · $369K/yr market · 486K searches/yr · $31.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — shampoo buddy - Flapen"
---

# **shampoo buddy**

**Skip it**

Soft demand (-10.4% this quarter) — this niche doesn't clear our bar today.

Market size 54Growth 20Conversion 30Competition 25Returns 51Price range 81Avg price 95Brand share 49Review moat 64Quality gap 67

**Avg price**

**Incredible****$31.49**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.97–$44.03**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****931.55**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$369K**

$369K/yr · 486K searches

**Returns**

**Good****3.0%**

return rate — above 5% kills the launch gate

**Brand share**

**Okay****75%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****70%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-10.4%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Trend