---
title: "Search terms — sesame paste - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/sesame-paste/search-terms"
last_updated: "2026-08-09T09:42:51.783Z"
locale: en
meta:
  description: "Niche score 46/100 · $122K/yr market · 101K searches/yr · $12.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · $122K/yr market · 101K searches/yr · $12.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — sesame paste - Flapen"
---

# **sesame paste**

**Skip it**

Soft demand (-20.4% this quarter) — this niche doesn't clear our bar today.

Market size 28Growth 15Conversion 84Competition 30Returns 100Price range 36Avg price 57Brand share 43Review moat 68Quality gap 40

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****762.27**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$12.87**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$6.47–$19.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$122K**

$122K/yr · 101K searches

**Growth**

**Bad****-20.4%**

90-day search growth — must beat 0% to launch

## Search terms