---
title: "Sesame Paste — $122K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/sesame-paste"
last_updated: "2026-08-06T21:35:17.105Z"
locale: en
meta:
description: "Niche score 46/100 · $122K/yr market · 101K searches/yr · $12.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $122K/yr market · 101K searches/yr · $12.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sesame Paste — $122K/yr Amazon US Niche (2026) - Flapen"
---
# **sesame paste**
**Skip it**
Soft demand (-20.4% this quarter) — this niche doesn't clear our bar today.
Market size 28Growth 15Conversion 84Competition 30Returns 100Price range 36Avg price 57Brand share 43Review moat 68Quality gap 40
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****762.27**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$12.87**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$6.47–$19.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$122K**
$122K/yr · 101K searches
**Growth**
**Bad****-20.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, sesame paste is a $122K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 46/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sesame paste market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$103K–$129K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#197**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **8.4%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**581**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**16%**
- Wangzhihe29% - Soom15% - wan13% - PoetrySeptember13% - 365 by Whole Foods Market10% - IPPINKA5% - Open — no brand owns it (5 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.4% search growth over the last 90 days.
2K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/baby-products/sesame-paste/trend)
## **Top sesame paste search terms**
- **sesame paste**64K/yr-20.3%6.9% conv. - **chinese sesame paste**23K/yr-3.7%11.8% conv. - **sesame paste asian**7K/yr-27.9%10.5% conv. - **sesame seed paste**2K/yr-19.4%5.7% conv. - **white sesame paste**3K/yr-65.6%11.8% conv. - **japanese sesame paste**3K/yr-38.9%7.0% conv. [**All search terms **](https://flapen.com/research/us/baby-products/sesame-paste/search-terms)
## **Top sesame paste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$24K30%$37K40%$49K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wang Zhihe Pure Sesame Paste**Wangzhihe**$13.47**4.0★532 rev](https://www.amazon.com/dp/B00AB2FKQQ) [2**Wang Zhihe Pure Sesame Paste + Free one NineChef Spoon (1 Bottle)**wan**$14.79**4.6★241 rev](https://www.amazon.com/dp/B01M0CKNF5) [3**365 by Whole Foods Market Organic Tahini 16 Ounce**365 by Whole Foods Market**$7.88**4.6★7,109 rev](https://www.amazon.com/dp/B074H5LWYM) [4**Soom Foods Organic Tahini 11oz (1 Pack) | Roasted & Ground Sesame Seed Paste | Creamy Tahini for Dubai Chocolate Hummus Sauces | Vegan Nut-Free Gluten-Free Kosher Keto Paleo Whole30**Soom**$10.05**4.6★1,293 rev](https://www.amazon.com/dp/B0D82M5SWZ) [5**White Sesame Paste Chinese Sesame Paste (Tahini-Style) for Noodles & Hot Pot 100% Roasted White Sesame 350g PoetrySeptember**PoetrySeptember**$14.67**4.7★16 rev](https://www.amazon.com/dp/B0GWQQHCR8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**White Sesame Paste Chinese Sesame Paste (Tahini-Style) for Noodles & Hot Pot 100% Roasted White Sesame 350g PoetrySeptember**PoetrySeptember**$14.67**16 rev3mo ago](https://www.amazon.com/dp/B0GWQQHCR8) [**SXETBEAN Pure Sesame Paste 10.58oz/300g Chinese Sesame Sauce Great for Cold Noodles Hot Pot Bread**SXETBEAN**$14.97**4 rev5mo ago](https://www.amazon.com/dp/B0GHR7TP47) [**Pure Sesame Paste 7.94 ozFree spoon included (1 Bottle)**QIXINLIZYY**$11.76**1 rev6mo ago](https://www.amazon.com/dp/B0GCG9SLCN) [**Black Sesame Paste Black Tahini Sesame Paste for Toast Dips & Baking 7.05 oz/200g Glass Jar Stone-Ground Single Ingredient PoetrySeptember**PoetrySeptember**$14.70**40 rev7mo ago](https://www.amazon.com/dp/B0G3SZH5G9) [**100% Japanese White Sesame Paste 100g (3.5oz)**SAKAI DINER**$15.24**0 rev12mo ago](https://www.amazon.com/dp/B0FHKFRQ97)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**White Sesame Paste Chinese Sesame Paste (Tahini-Style) for Noodles & Hot Pot 100% Roasted White Sesame 350g PoetrySeptember**PoetrySeptember**$14.67**4.7★**▲ 255%**](https://www.amazon.com/dp/B0GWQQHCR8) [**SXETBEAN Pure Sesame Paste 10.58oz/300g Chinese Sesame Sauce Great for Cold Noodles Hot Pot Bread**SXETBEAN**$14.97**4.6★**▲ 253%**](https://www.amazon.com/dp/B0GHR7TP47) [**Black Sesame Paste Black Tahini Sesame Paste for Toast Dips & Baking 7.05 oz/200g Glass Jar Stone-Ground Single Ingredient PoetrySeptember**PoetrySeptember**$14.70**4.4★**▲ 174%**](https://www.amazon.com/dp/B0G3SZH5G9) [**Pure Sesame Paste 7.94 ozFree spoon included (1 Bottle)**QIXINLIZYY**$11.76**5.0★**▲ 137%**](https://www.amazon.com/dp/B0GCG9SLCN) [**Organic Black Tahini Paste 16 oz (1lb) - Black Sesame Paste - USDA Certified Kosher Gluten Free Tahini Sauce - Creamy Tahini Organic with Hulled Sesame Seeds for Dressigns Dips Spreads & Hummus - The Holly Tree**THE HOLLY TREE**$14.57**4.4★**▲ 45%**](https://www.amazon.com/dp/B0FC1RXTY4)
**~~View all trending →~~**
## **What buyers say about sesame paste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**33%
*“Delicious and very smooth”*
**Quality-Overall**13%
*“Quality, smooth product”*
**Flavor**13%
*“pleasant nutty flavor”*
**Texture/Consistency-Overall**5%
*“The texture is smooth”*
**Soft Feel**3%
*“It is nice and creamy”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Vegan/Organic**2%
*“According to label: vegan and gluten free”*
**Freshness**2%
*“It was fresh”*
**Ease Of Use**2%
*“Easy to use”*
**Cooking Instructions**2%
*“This product is so versatile for cooking”*
### **What buyers complain about **
**Taste-Overall**16%
*“Taste was a little different”*
**Thickness**9%
*“Many similar products are too thick”*
**Bitter**9%
*“Slightly bitter”*
**Value For Money**9%
*“it's too expensive”*
**Dilute/Watery**5%
*“watery”*
**Flavor**4%
*“Flavor is gross”*
**Quality-Overall**4%
*“Not recommend for the poor quality”*
**Texture/Consistency-Overall**2%
*“The consistency is a little too watery for me”*
**Cooking Instructions**2%
*“I did have to stir it together as it came come separated”*
**Oily/Greasy**2%
*“Oily”*
### **Top return reasons **
**Cooking Instructions**50%
**Oily/Greasy**50%
## **Common questions**
- **Is sesame paste profitable to sell on Amazon United States?**
- The niche generates $122K/yr across 15 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -20.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the sesame paste niche?**
- 11 brands and 581 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in sesame paste?**
- Top complaints mined from reviews: Taste-Overall, Thickness, Bitter. The return rate is 0.0%.
- **When does demand for sesame paste peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the sesame paste niche?**
- Listings span $6.47–$19.74; the average listing price is $12.87 (sweet spot $15–$100). The average incumbent carries 762 reviews — the moat a new listing must climb.
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