---
title: "Pura Pull Ups — $37K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/pura-pull-ups"
last_updated: "2026-08-09T08:58:13.382Z"
locale: en
meta:
description: "Niche score 52/100 · $37K/yr market · 22K searches/yr · $30.11 avg price. A small market ($37K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $37K/yr market · 22K searches/yr · $30.11 avg price. A small market ($37K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pura Pull Ups — $37K/yr Amazon US Niche (2026) - Flapen"
---
# **pura pull ups**
**Worth a look**
Shows a sweet-spot price point ($30.11 avg), but a small market ($37K/yr) keeps it on the watch list.
Market size 9Growth 42Conversion 62Competition 41Returns 94Price range 89Avg price 95Brand share 33Review moat 42Quality gap 80
**Avg price**
**Incredible****$30.11**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$11.97–$55.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+13.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,317**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$37K**
$37K/yr · 22K searches
According to Flapen's Amazon United States niche tracking, pura pull ups is a $37K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pura pull ups market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$45K–$60K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#120**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**18**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**11%**
- Pura54% - Healthybaby13% - Bambo Nature7% - JOONYA7% - Hello Bello4% - Pampers4% - Open — no brand owns it (4 brands, 11%)
## **Demand**
Weekly Amazon search volume, last 14 weeks — +13.3% search growth over the last 90 days.
600400Spike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26
[**Open Trend **](https://flapen.com/research/us/baby-products/pura-pull-ups/trend)
## **Top pura pull ups search terms**
- **pura pull ups**12K/yr+16.0%1.1% conv. - **pura pullups**4K/yr+16.5%1.1% conv. - **pura diaper pants**4K/yr+10.5%1.4% conv. - **pura training pants**2K/yr-3.9%1.0% conv. [**All search terms **](https://flapen.com/research/us/baby-products/pura-pull-ups/search-terms)
## **Top pura pull ups products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$7K30%$11K40%$15K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pura Hypoallergenic Diaper Pants Size 6 (33+ lbs) Overnight up to 12 Hours Leak Protection Suitable for Sensitive Skin Totally Chlorine Free Soft Organic Cotton 3 Packs of 17 (51 Pull Up Pants)**Pura**$36.70**4.0★371 rev](https://www.amazon.com/dp/B0D4D88TYW) [2**Pura Size 5 Eco-Friendly Diapers (24-35 lbs) Totally Chlorine Free (TCF) Hypoallergenic Soft Organic Cotton Sustainable up to 12 Hours Leak Protection Allergy UK 6 Packs of 20 (120 Diapers)**Pura**$54.61**4.0★2,400 rev](https://www.amazon.com/dp/B0C5Y32CGF) [3**Bambo Nature Hypoallergenic Training Pants Eco-Labeled Training Pants Totally Chlorine-Free - Size 6 (19 Count)**Bambo Nature**$13.96**4.3★1,280 rev](https://www.amazon.com/dp/B08YRX7G1S) [4**Pura Sensitive Skin Baby Diapers | Size 4 (18-31 lbs) | Hypoallergenic Totally Chlorine Free Fragrance Free Up to 12-Hour Leak Protection | 6 Packs of 22 (132 Diapers)**Pura**$55.76**4.0★2,400 rev](https://www.amazon.com/dp/B0C5Y2ZCK5) [5**HealthyBaby Size 6 Diaper Training Pants (32 Count) Easy Pull-On & Tear-Away Design for Potty Training Leak Protection for Active Toddlers EWG-Verified Safe Plant-Based**Healthybaby**$34.25**4.0★355 rev](https://www.amazon.com/dp/B0DCG9FSJG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BliBliTaTa Girls Potty Training Underwear Toilet Potty Underpants Cotton Absorbent Leak-resistant Feel Wet 4 Pack For Toddler Baby 2t 3t Unicorn**BliBliTaTa**$17.85**173 rev9mo ago](https://www.amazon.com/dp/B0FT6VX3MP) [**HealthyBaby Size 6 Diaper Training Pants (32 Count) Easy Pull-On & Tear-Away Design for Potty Training Leak Protection for Active Toddlers EWG-Verified Safe Plant-Based**Healthybaby**$34.25**355 rev1y ago](https://www.amazon.com/dp/B0DCG9FSJG) [**HealthyBaby Size 3 Diaper Training Pants (54 Count) Easy Pull-On & Tear-Away Design for Potty Training Leak Protection for Active Toddlers EWG-Verified Safe Plant-Based**Healthybaby**$33.84**355 rev1y ago](https://www.amazon.com/dp/B0DCG463L1) [**HealthyBaby Size 4 Diaper Training Pants (46 Count) Easy Pull-On & Tear-Away Design for Potty Training Leak Protection for Active Toddlers EWG-Verified Safe Plant-Based**Healthybaby**$33.52**355 rev1y ago](https://www.amazon.com/dp/B0DCG8R38P) [**Hello Bello Premium Training Pants 3T-4T All About Feelings Design 22ct Jumbo Pack**Hello Bello**$14.70**1,348 rev1y ago](https://www.amazon.com/dp/B0D9ZNDXX3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Disney Princess Potty Training Pants include Success Chart & Stickers with Cinderella Belle Moana & more in sizes 2T 3T 4T**Disney**$16.44**4.7★**▲ 333%**](https://www.amazon.com/dp/B077DV4JF5) [**BliBliTaTa Girls Potty Training Underwear Toilet Potty Underpants Cotton Absorbent Leak-resistant Feel Wet 4 Pack For Toddler Baby 2t 3t Unicorn**BliBliTaTa**$17.85**4.4★**▲ 329%**](https://www.amazon.com/dp/B0FT6VX3MP) [**MooMoo Baby 8 Packs Potty Training Pants Cotton Absorbent Training Underwear for Toddler Baby Gir 2T**MooMoo Baby**$31.22**4.5★**▲ 296%**](https://www.amazon.com/dp/B08W3BJPPC) [**Pura Hypoallergenic Diapers Size 2 (7-13 lbs) Monthly Pack Totally Chlorine Free Wetness Indicator Suitable for Sensitive Skin Soft Organic Cotton Comfort Overnight 6 Packs of 29 (174 Diapers)**Pura**$54.90**4.0★**▲ 136%**](https://www.amazon.com/dp/B0C5Y2V7VR) [**HealthyBaby Size 4 Diaper Training Pants (46 Count) Easy Pull-On & Tear-Away Design for Potty Training Leak Protection for Active Toddlers EWG-Verified Safe Plant-Based**Healthybaby**$33.52**4.0★**▲ 115%**](https://www.amazon.com/dp/B0DCG8R38P)
**~~View all trending →~~**
## **What buyers say about pura pull ups**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**13%
*“soft to the touch”*
**Size-Overall**11%
*“Good fit”*
**Quality-Overall**10%
*“Great quality”*
**Absorbency**6%
*“absorbent”*
**Leak-Proof**6%
*“that actually worked well for us—and weve never had any leaks or blowouts”*
**Toxic/Chemical Free**4%
*“Nontoxic, cruelty free, plastic free and EFFECTIVE”*
**Allergies**4%
*“our babies have never experienced any rashes with them”*
**Value For Money**4%
*“Affordable”*
**Ease Of Cleaning**3%
*“They are clean”*
**Comfort-Overall**3%
*“comfortable”*
### **What buyers complain about **
**Size-Overall**21%
*“Too small”*
**Leak-Proof**8%
*“Diaper got leaked”*
**Absorbency**7%
*“Not Absorbant”*
**Allergies**7%
*“Something she is allergic to in this product”*
**Value For Money**6%
*“These cost more than any other pull-up on the market”*
**Quality-Overall**6%
*“Not the best”*
**Smell**3%
*“They also have a little bit of a funky smell to them”*
**Age Suitability**2%
*“Not great for older babies”*
**Functionality-Overall**2%
*“They do not work”*
**Moist/Dry**2%
*“These diapers fall of my toddler even when they are completely dry”*
### **Top return reasons **
**Size-Overall**71%
**Leak-Proof**6%
**Advertised Vs Actual Product**4%
**Age Suitability**3%
**Absorbency**2%
**Value For Money**2%
**Quality-Overall**2%
**Functionality-Overall**1%
**Material Quality**1%
**Thigh Fit**1%
## **Common questions**
- **Is pura pull ups profitable to sell on Amazon United States?**
- The niche generates $37K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the pura pull ups niche?**
- 10 brands and 18 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in pura pull ups?**
- Top complaints mined from reviews: Size-Overall, Leak-Proof, Absorbency. The return rate is 1.1%.
- **What does it cost to enter the pura pull ups niche?**
- Listings span $11.97–$55.76; the average listing price is $30.11 (sweet spot $15–$100). The average incumbent carries 2,317 reviews — the moat a new listing must climb.
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