---
title: "Pumpkin Night Light — $23K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/pumpkin-night-light"
last_updated: "2026-08-09T14:09:28.772Z"
locale: en
meta:
description: "Niche score 57/100 · $23K/yr market · 80K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $23K/yr market · 80K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pumpkin Night Light — $23K/yr Amazon US Niche (2026) - Flapen"
---
# **pumpkin night light**
**Worth a look**
Shows demand growing +777.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 6Growth 100Conversion 8Competition 39Returns 80Price range 47Avg price 95Brand share 49Review moat 90Quality gap 98
**Growth**
**Incredible****+777.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Incredible****3.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Incredible****$44.08**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****200.33**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$9.18–$189.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$23K**
$23K/yr · 80K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, pumpkin night light is a $23K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jun–Jul–Aug–Sep–Oct. Verdict: Worth a look — 57/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pumpkin night light market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$110K–$132K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#1,929**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **78%**
- **Out of stock**
- **40.3%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**16**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**19%**
- Weinexra28% - Bieye14% - Dylviw13% - Generic12% - MaMiDay8% - PETIGL5%
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — +777.8% search growth over the last 90 days.
5K3KHoliday '24Spike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jun, Jul, Aug, Sep, Oct · busiest ÷ quietest = 32.5×
[**Open Trend **](https://flapen.com/research/us/baby-products/pumpkin-night-light/trend)
## **Top pumpkin night light search terms**
- **pumpkin lamp**38K/yr>1,000%0.2% conv. - **pumpkin night light**30K/yr+90.8%2.1% conv. - **pumpkin nightlight**4K/yr+33.3%1.6% conv. - **halloween pumpkin night light**6K/yr+310.0%3.7% conv. - **pumpkin nightlight with feet**2K/yr-20.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/baby-products/pumpkin-night-light/search-terms)
## **Top pumpkin night light products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$5K30%$7K40%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Weinexra Stained Glass Pumpkin Lamp Pumpkin Stained Glass Lamp 2025 Halloween Pumpkins Ornaments Starry Night Indoor Pumpkins Lantern Decorations for Home Holiday Party (1PC)**Weinexra**$15.16**3.7★5 rev](https://www.amazon.com/dp/B0FPWWNJZB) [2**Bieye L10927 Carved Pumpkin Tiffany Style Stained Glass Accent Table Lamp for Halloween Decor**Bieye**$137.86**4.4★23 rev](https://www.amazon.com/dp/B0D9VDH3Y5) [3**Dylviw Pumpkin Night Light Cute LED Lamp Silicone Dimmable Nursery Nightlight for Kids Silicone Rechargeable Bedside Touch Lamp Funny Office Desk and Halloween Decor for Woman and Kids**Dylviw**$13.70**4.8★1,207 rev](https://www.amazon.com/dp/B0CHW33WRK) [4**MaMiDay Stained Glass Halloween Pumpkin Table Lamp Jack-O-Lantern Night Light Vintage Style USB Powered Desktop Decorative Ornament (Stained Glass Pumpkin)**MaMiDay**$23.67**0.0★0 rev](https://www.amazon.com/dp/B0H6JLRY8L) [5**Stained Glass Witch Hat Lamp Halloween Decor Halloween Handcrafted Retro Resin Witch Lamp USB Gothic Wizard Hats Night Light Halloween Decorations for Bedroom & Bookshelf**Generic**$25.66**1.0★5 rev](https://www.amazon.com/dp/B0H456HYBY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MaMiDay Stained Glass Halloween Pumpkin Table Lamp Jack-O-Lantern Night Light Vintage Style USB Powered Desktop Decorative Ornament (Stained Glass Pumpkin)**MaMiDay**$23.67**0 rev2w ago](https://www.amazon.com/dp/B0H6JLRY8L) [**Handcrafted Resin Stained Glass Night Light Gothic Bat and Pumpkin Glow Lamp Vintage Decorative Table Lamp for Bedroom Bookshelf and Halloween Seasonal Decor (Orange)**Generic**$47.28**0 rev2w ago](https://www.amazon.com/dp/B0H6HL5L3X) [**PETIGL Stained Glass Pumpkin Lamp Warm Fall Halloween Table Decor (1Pcs)**PETIGL**$27.66**0 rev2w ago](https://www.amazon.com/dp/B0H6FRHRTH) [**Stained Glass Style Witch Hat Lamp Vintage Halloween Table Decor Night Light Handcrafted Resin Gothic Wizard Accent Lamp for Bedroom Bookshelf and Witchy Room Aesthetics (Small Size)**Generic**$28.95**0 rev3w ago](https://www.amazon.com/dp/B0H5CCBDHZ) [**Bidobibo Stained Glass Witch Hat Lamp Gothic Decor Vintage Witchy Halloween Night Lights Goth Table Lamps for Night Stands Bedroom Living Room Office Halloween Decorations**Bidobibo**$24.35**1 rev1mo ago](https://www.amazon.com/dp/B0H4G96Z8F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PETIGL Stained Glass Pumpkin Lamp Warm Fall Halloween Table Decor (1Pcs)**PETIGL**$27.66**0.0★**▲ 353%**](https://www.amazon.com/dp/B0H6FRHRTH) [**Handcrafted Resin Stained Glass Night Light Gothic Bat and Pumpkin Glow Lamp Vintage Decorative Table Lamp for Bedroom Bookshelf and Halloween Seasonal Decor (Orange)**Generic**$47.28**0.0★**▲ 352%**](https://www.amazon.com/dp/B0H6HL5L3X) [**MaMiDay Stained Glass Halloween Pumpkin Table Lamp Jack-O-Lantern Night Light Vintage Style USB Powered Desktop Decorative Ornament (Stained Glass Pumpkin)**MaMiDay**$23.67**0.0★**▲ 351%**](https://www.amazon.com/dp/B0H6JLRY8L) [**Stained Glass Witch Hat Lamp Halloween Decor Halloween Handcrafted Retro Resin Witch Lamp USB Gothic Wizard Hats Night Light Halloween Decorations for Bedroom & Bookshelf**Generic**$25.66**1.0★**▲ 350%**](https://www.amazon.com/dp/B0H456HYBY) [**Bidobibo Stained Glass Witch Hat Lamp Gothic Decor Vintage Witchy Halloween Night Lights Goth Table Lamps for Night Stands Bedroom Living Room Office Halloween Decorations**Bidobibo**$24.35**1.0★**▲ 350%**](https://www.amazon.com/dp/B0H4G96Z8F)
**~~View all trending →~~**
## **What buyers say about pumpkin night light**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**40%
*“Bright”*
**Quality-Overall**11%
*“Great craftsmanship for the price”*
**Value For Money**9%
*“Worth the money”*
**Charging**9%
*“Lasts long on a charge”*
**Advertised Vs Actual Product**5%
*“Its setting were just as advertised”*
**Soft Feel**3%
*“Adorable, soft and cute”*
**Design-Overall**3%
*“Interesting design, guest notice and admire it”*
**Portability**3%
*“it came in handy on a work trip”*
**Gifting Purpose**2%
*“This lamp made the perfect gift this christmas”*
**Size-Overall**2%
*“Perfect size”*
### **What buyers complain about **
**Size-Overall**13%
*“It is small”*
**Charging**10%
*“Only downside is that it does not hold charge for very long”*
**Battery Life**10%
*“the battery dies extremely quickly”*
**Value For Money**9%
*“Not whatni paid for”*
**Advertised Vs Actual Product**8%
*“not like the pics show”*
**Graphic/Print**7%
**Quality-Overall**6%
*“Absolute Garbage”*
**Paint Quality**4%
*“its just cheap painted plastic”*
**Durability**3%
*“over after it broke”*
**Smell**2%
*“smelly”*
### **Top return reasons **
**Advertised Vs Actual Product**23%
**Quality-Overall**15%
**Size-Overall**11%
**Paint Quality**11%
**Material Quality**9%
**Defective Material/Parts**7%
**Functionality-Overall**4%
**Color**3%
**Design-Overall**2%
**Charging**2%
## **Common questions**
- **Is pumpkin night light profitable to sell on Amazon United States?**
- The niche generates $23K/yr across 18 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is +777.8%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the pumpkin night light niche?**
- 13 brands and 16 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in pumpkin night light?**
- Top complaints mined from reviews: Size-Overall, Charging, Battery Life. The return rate is 1.7%.
- **When does demand for pumpkin night light peak?**
- Demand peaks in Jun–Jul–Aug–Sep–Oct; the busiest month runs 32.5× the quietest.
- **What does it cost to enter the pumpkin night light niche?**
- Listings span $9.18–$189.19; the average listing price is $44.08 (sweet spot $15–$100). The average incumbent carries 200 reviews — the moat a new listing must climb.
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