---
title: "Pull Ups 5t-6t Boys — $3.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/pull-ups-5t-6t-boys"
last_updated: "2026-08-09T08:56:59.552Z"
locale: en
meta:
description: "Niche score 55/100 · $3.9M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $3.9M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pull Ups 5t-6t Boys — $3.9M/yr Amazon US Niche (2026) - Flapen"
---
# **pull ups 5t-6t boys**
**Worth a look**
Shows a $3.9M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 97Growth 30Conversion 97Competition 35Returns 97Price range 85Avg price 95Brand share 0Review moat 13Quality gap 19
**Market size**
**Incredible****$3.9M**
$3.9M/yr · 822K searches
**Conversion**
**Incredible****15.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$29.73**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.96–$50.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+4.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****26,656.29**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pull ups 5t-6t boys is a $3.9M/yr Amazon United States market (822K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pull ups 5t-6t boys market data**
- **Units sold / yr**
- **125K–150K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$3.7M–$4.5M**
- units × avg price
- **Conversion rate**
- **15.8%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **52%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 99%
**Open market**
**0%**
- Pull-Ups63% - Pampers25% - GoodNites6% - Boboking5% - Ninjamas1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.2% search growth over the last 90 days.
23K18KPrime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/baby-products/pull-ups-5t-6t-boys/trend)
## **Top pull ups 5t-6t boys search terms**
- **pull ups 5t-6t**492K/yr+5.5%16.3% conv. - **pullups 5t 6t**55K/yr+4.0%15.1% conv. - **pull ups 5t**36K/yr-0.1%7.4% conv. - **5t pull ups**20K/yr+71.9%8.1% conv. - **huggies pull ups 5t-6t**24K/yr+1.9%12.8% conv. - **pulls ups 5t-6t**16K/yr-9.4%11.8% conv. - **pull ups 6t**17K/yr+1.1%9.5% conv. - **5t 6t pull ups**12K/yr+6.2%9.6% conv. - **5t pull ups boys**22K/yr-25.7%9.0% conv. - **6t pull ups**13K/yr+9.9%12.1% conv. [**All search terms **](https://flapen.com/research/us/baby-products/pull-ups-5t-6t-boys/search-terms)
## **Top pull ups 5t-6t boys products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$193K10%$386K15%$578K20%$771K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pull-Ups Boys Potty Training Pants Size 5T-6T Training Underwear (46-60 lbs) 80 Count**Pull-Ups**$42.96**4.8★39,205 rev](https://www.amazon.com/dp/B0BLD1F53H) [2**Pampers Training Pants - Easy Ups Boys & Girls Bluey - Size 5T-6T 84 Count Childrens Potty Underwear (Packaging May Vary)**Pampers**$43.80**4.7★46,279 rev](https://www.amazon.com/dp/B08SNLW94K) [3**Pull-Ups Girls Potty Training Pants Size 5T-6T Training Underwear (46+ lbs) 80 Count**Pull-Ups**$43.28**4.8★34,080 rev](https://www.amazon.com/dp/B0BLD3WB1V) [4**Pull-Ups Boys Potty Training Pants Size 5T-6T Training Underwear (46+ lbs) 14 Count**Pull-Ups**$9.96**4.8★39,205 rev](https://www.amazon.com/dp/B0BC36Z2B4) [5**Pull-Ups Girls Night-Time Potty Training Pants Size 5T-6T Overnight Training Underwear (46-60 lbs) 44 Ct**Pull-Ups**$27.97**4.7★7,937 rev](https://www.amazon.com/dp/B0CQ8RJGLQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pull-Ups Girls Skin Essentials Potty Training Pants Training Underwear 5T-6T (46+ lbs) 52 Ct**Pull-Ups**$35.89**776 rev2mo ago](https://www.amazon.com/dp/B0GKCHCNNS) [**Pull-Ups Boys Potty Training Pants Size 6T-7T Training Underwear (55-75 lbs) 72 Count**Pull-Ups**$45.15**39,205 rev4mo ago](https://www.amazon.com/dp/B0G56KYZ1R) [**Boboking Toddler Kids Training Underwear Baby Girls Cotton Soft Briefs 5Years**Boboking**$25.71**198 rev1y ago](https://www.amazon.com/dp/B0FF42WBPV) [**Pull-Ups Boys Potty Training Pants Size 5T-6T Training Underwear (46-60 lbs) 66 Count**Pull-Ups**$33.70**39,205 rev1y ago](https://www.amazon.com/dp/B0BT65YPF1) [**Easy Ups Girls & Boys Potty Training Pants Size 8 (6T7T) 70 Count Bluey Absorbent Training Underwear Up to 100% Leakproof Day and Night Hypoallergenic**Pampers**$45.12**46,279 rev1y ago](https://www.amazon.com/dp/B0DZJ7HDZM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pull-Ups Girls Skin Essentials Potty Training Pants Training Underwear 5T-6T (46+ lbs) 52 Ct**Pull-Ups**$35.89**4.6★**▲ 286%**](https://www.amazon.com/dp/B0GKCHCNNS) [**Boboking Toddler Boys Trainer Dino Underwear Potty Boy Boxer Briefs 5T**Boboking**$27.03**4.3★**▲ 280%**](https://www.amazon.com/dp/B0DZCBPB9K) [**Boboking Toddler Kids Training Underwear Baby Girls Cotton Soft Briefs 5Years**Boboking**$25.71**4.6★**▲ 272%**](https://www.amazon.com/dp/B0FF42WBPV) [**Pull-Ups Boys Potty Training Pants Size 6T-7T Training Underwear (55-75 lbs) 72 Count**Pull-Ups**$45.15**4.8★**▲ 144%**](https://www.amazon.com/dp/B0G56KYZ1R) [**Easy Ups Girls & Boys Potty Training Pants Size 7 (5T6T) 15 Count Peppa Pig Absorbent Training Underwear Up to 100% Leakproof Day and Night Hypoallergenic (Packaging May Vary)**Pampers**$10.07**4.7★**▲ 35%**](https://www.amazon.com/dp/B08WQZSNL2)
**~~View all trending →~~**
## **What buyers say about pull ups 5t-6t boys**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**17%
*“Fits to size”*
**Comfort-Overall**13%
*“Cute and Comfy”*
**Leak-Proof**12%
*“Work well and doesnt leak”*
**Value For Money**6%
*“Great value”*
**Quality-Overall**6%
*“The performance has been excellent”*
**Ease Of Use**5%
*“Easy to put on”*
**Design-Overall**4%
*“the design looks familiar”*
**Absorbency**4%
*“It absorbs quite well”*
**Soft Feel**3%
*“That feedback loop is genuinely useful for helping toddlers make the connection between the feeling”*
**Sleep Quality**3%
*“which gives me total peace of mind throughout the day”*
### **What buyers complain about **
**Leak-Proof**21%
*“Leak city, USA”*
**Smell**9%
*“Smell gross”*
**Value For Money**7%
*“Its expensive”*
**Absorbency**7%
*“not very absorbant”*
**Allergies**6%
*“Im allergic to the scent”*
**Velcro Quality**5%
*“Wish It Had Velcro Sides”*
**Size-Overall**4%
*“Huge”*
**Age Suitability**3%
*“My autistic son hates them now because they are too tight”*
**Color**3%
*“Huggies should be ashamed of themselves for their pink tax”*
**Shape/Style**3%
*“Didn't work for our toddler's body shape”*
### **Top return reasons **
**Size-Overall**69%
**Advertised Vs Actual Product**6%
**Leak-Proof**6%
**Value For Money**4%
**Age Suitability**3%
**Smell**3%
**Functionality-Overall**2%
**Absorbency**2%
**Moist/Dry**1%
**Material Quality**1%
## **Common questions**
- **Is pull ups 5t-6t boys profitable to sell on Amazon United States?**
- The niche generates $3.9M/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the pull ups 5t-6t boys niche?**
- 5 brands and 51 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pull ups 5t-6t boys?**
- Top complaints mined from reviews: Leak-Proof, Smell, Value For Money. The return rate is 0.5%.
- **When does demand for pull ups 5t-6t boys peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the pull ups 5t-6t boys niche?**
- Listings span $9.96–$50.49; the average listing price is $29.73 (sweet spot $15–$100). The average incumbent carries 26,656 reviews — the moat a new listing must climb.
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