---
title: "Products — pregnancy journal - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/pregnancy-journal/products"
last_updated: "2026-08-09T20:26:22.427Z"
locale: en
meta:
  description: "Niche score 50/100 · $593K/yr market · 760K searches/yr · $22.32 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $593K/yr market · 760K searches/yr · $22.32 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — pregnancy journal - Flapen"
---

# **pregnancy journal**

**Worth a look**

Shows a sweet-spot price point ($22.32 avg), but strong incumbent ratings (4.8★) keeps it on the watch list.

Market size 64Growth 22Conversion 44Competition 49Returns 62Price range 86Avg price 93Brand share 57Review moat 58Quality gap 16

**Avg price**

**Great****$22.32**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$11.59–$40.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$593K**

$593K/yr · 760K searches

**Returns**

**Good****2.5%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****1,163.43**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-5.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

## Products