---
title: "Trend — pregnancy box - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/pregnancy-box/trend"
last_updated: "2026-08-07T14:14:45.079Z"
locale: en
meta:
  description: "Niche score 51/100 · $59K/yr market · 108K searches/yr · $29.45 avg price. A small market ($59K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $59K/yr market · 108K searches/yr · $29.45 avg price. A small market ($59K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — pregnancy box - Flapen"
---

# **pregnancy box**

**Worth a look**

Shows a sweet-spot price point ($29.45 avg), but a small market ($59K/yr) keeps it on the watch list.

Market size 15Growth 22Conversion 23Competition 85Returns 81Price range 85Avg price 95Brand share 89Review moat 45Quality gap 20

**Avg price**

**Incredible****$29.45**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****46%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Price range**

**Great****$8.02–$64.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Review moat**

**Okay****1,954.24**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-5.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$59K**

$59K/yr · 108K searches

## Trend