---
title: "Potty Training Stickers — $90K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/potty-training-stickers"
last_updated: "2026-08-09T08:59:43.611Z"
locale: en
meta:
description: "Niche score 51/100 · $90K/yr market · 116K searches/yr · $9.58 avg price. A small market ($90K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $90K/yr market · 116K searches/yr · $9.58 avg price. A small market ($90K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Potty Training Stickers — $90K/yr Amazon US Niche (2026) - Flapen"
---
# **potty training stickers**
**Worth a look**
Shows low returns (1.1%), but a small market ($90K/yr) keeps it on the watch list.
Market size 23Growth 23Conversion 79Competition 71Returns 92Price range 27Avg price 30Brand share 77Review moat 62Quality gap 24
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,009.2**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$9.58**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$4.97–$18.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$90K**
$90K/yr · 116K searches
**Growth**
**Bad****-3.9%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, potty training stickers is a $90K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 51/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **potty training stickers market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$77K–$96K**
- units × avg price
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#309**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▲rising
**Sellers**
**27**
**Top-5 brand share**
**58%**
Top 20: 97%
**Top-5 click share**
**42%**
Top 20: 87%
**Open market**
**35%**
- Hadley Designs16% - Geyee16% - Nestcode12% - Bluey8% - Hosomono7% - COZY GREENS6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/baby-products/potty-training-stickers/trend)
## **Top potty training stickers search terms**
- **potty training stickers**73K/yr-5.5%6.5% conv. - **potty stickers**28K/yr-2.2%5.1% conv. - **stickers for potty training**10K/yr+3.5%5.6% conv. - **potty training sticker**5K/yr-3.5%6.2% conv. [**All search terms **](https://flapen.com/research/us/baby-products/potty-training-stickers/search-terms)
## **Top potty training stickers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$7K12%$11K16%$14K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**1000 PCS Teacher Stickers for Kids - 16 Specialized Designs for Teachers & Elementary School - Potty Training & Motivational Stickers**Nestcode**$4.99**4.7★399 rev](https://www.amazon.com/dp/B0BKGZHZF1) [2**Bluey Potty Training Stickers Set - Bundle with Over 295 Reward Stickers for Toddlers Plus Door Hanger | Cartoon Bluey Party Favors**Bluey**$7.86**4.6★92 rev](https://www.amazon.com/dp/B0DY8VXZNJ) [3**Hadley Designs Potty Training Chart for Toddlers Girls -10 Sticker Potty Chart for Toddlers Girls 8.5x11 Potty Training Sticker Charts for Toilet Success Unicorn Toddler Reward Chart for Kids**Hadley Designs**$12.79**4.7★1,286 rev](https://www.amazon.com/dp/B0B8BZJJ2S) [4**Geyee 24 Pcs Potty Training Targets Potty Training Stickers You Pee on Toilet Reveal Stickers Reusable Pee Decals Color Changing Seat Toilet Targets for Boys Girls Kids Use(Animal)**Geyee**$10.42**4.4★578 rev](https://www.amazon.com/dp/B0BD6H889Z) [5**1150 Pieces Poop Pee Stickers for Potty Training Poop Pee Sticker Party Favor Decorations Teachers Journal Scrapbooking Kids Party Supplies(pee12)**Hosomono**$9.99**4.8★25 rev](https://www.amazon.com/dp/B0FS1JF7JL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZICOTO Fun Potty Training Chart with Stickers for Girls - Motivating Unicorn Rewards System with Stickers for Toddler Potty Training - Easy to Use Potty Training Poster That Kids Love**ZICOTO**$5.36**76 rev7mo ago](https://www.amazon.com/dp/B0G4ZHY58K) [**Hot Wheels Potty Training Stickers Bundle - Over 295 Monster Truck Reward Stickers for Toddlers Boys Kids | Hot Wheels Party Favors**Hot Wheels**$7.31**21 rev7mo ago](https://www.amazon.com/dp/B0G4NHKLMD) [**Disney Cars Potty Training Stickers Bundle - Over 295 Reward Stickers for Toddlers Featuring Lightning McQueen Jackson Storm Cruz Ramirez More | Disney Cars Party Favors**Disney**$7.08**51 rev9mo ago](https://www.amazon.com/dp/B0FSV48RWZ) [**1150 Pieces Poop Pee Stickers for Potty Training Poop Pee Sticker Party Favor Decorations Teachers Journal Scrapbooking Kids Party Supplies(pee12)**Hosomono**$9.99**25 rev10mo ago](https://www.amazon.com/dp/B0FS1JF7JL) [**Unicorn Potty Training Chart for Toddlers 10 Potty Training Sticker Charts with 280 Reward Stickers Potty Reward Chart Sticker Chart for Kids Potty Toilet Training Aid for Boys Girls**EUUBIRD**$6.39**60 rev12mo ago](https://www.amazon.com/dp/B0FJM84TL8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Unicorn Potty Training Chart for Toddlers 10 Potty Training Sticker Charts with 280 Reward Stickers Potty Reward Chart Sticker Chart for Kids Potty Toilet Training Aid for Boys Girls**EUUBIRD**$6.39**4.7★**▲ 235%**](https://www.amazon.com/dp/B0FJM84TL8) [**Hot Wheels Potty Training Stickers Bundle - Over 295 Monster Truck Reward Stickers for Toddlers Boys Kids | Hot Wheels Party Favors**Hot Wheels**$7.31**4.7★**▲ 165%**](https://www.amazon.com/dp/B0G4NHKLMD) [**Disney Cars Potty Training Stickers Bundle - Over 295 Reward Stickers for Toddlers Featuring Lightning McQueen Jackson Storm Cruz Ramirez More | Disney Cars Party Favors**Disney**$7.08**4.5★**▲ 95%**](https://www.amazon.com/dp/B0FSV48RWZ) [**1150 Pieces Poop Pee Stickers for Potty Training Poop Pee Sticker Party Favor Decorations Teachers Journal Scrapbooking Kids Party Supplies(pee12)**Hosomono**$9.99**4.8★**▲ 88%**](https://www.amazon.com/dp/B0FS1JF7JL) [**ZICOTO Fun Potty Training Chart with Stickers for Girls - Motivating Unicorn Rewards System with Stickers for Toddler Potty Training - Easy to Use Potty Training Poster That Kids Love**ZICOTO**$5.36**4.6★**▲ 78%**](https://www.amazon.com/dp/B0G4ZHY58K)
**~~View all trending →~~**
## **What buyers say about potty training stickers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**22%
*“Fun and engaging”*
**Quality-Overall**14%
*“Good Quality”*
**Value For Money**11%
*“Definitely worth the price”*
**Ease Of Use**10%
*“Easy to use”*
**Adhesion/Stickiness**7%
*“stickers easy to use”*
**Advertised Vs Actual Product**6%
*“Exactly what I wanted”*
**Design-Overall**4%
*“Love the designs as well”*
**Size-Overall**4%
*“they are a good size”*
**Color**3%
*“It is colorful”*
**Durability**3%
*“They held up well for the whole month”*
### **What buyers complain about **
**Size-Overall**20%
*“The stickers are a little smaller than I thought”*
**Value For Money**13%
*“thought they were overpriced”*
**Color**11%
*“the color slowly comes off”*
**Adhesion/Stickiness**9%
*“not enough adhesion”*
**Quality-Overall**4%
*“cheap”*
**Functionality-Overall**4%
*“Doesnt work”*
**Product Condition**3%
*“it didnt seem to be brand new”*
**Hard Feel**3%
*“It was a difficult time”*
**Ease Of Use**3%
*“Unusable”*
**Advertised Vs Actual Product**3%
*“Misleading”*
### **Top return reasons **
**Size-Overall**33%
**Advertised Vs Actual Product**13%
**Functionality-Overall**10%
**Adhesion/Stickiness**9%
**Value For Money**7%
**Quality-Overall**6%
**Age Suitability**4%
**Product Condition**2%
**Color**2%
**Certifications**2%
## **Common questions**
- **Is potty training stickers profitable to sell on Amazon United States?**
- The niche generates $90K/yr across 35 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the potty training stickers niche?**
- 24 brands and 27 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in potty training stickers?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Color. The return rate is 1.1%.
- **When does demand for potty training stickers peak?**
- Demand peaks in Jun–Jul; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the potty training stickers niche?**
- Listings span $4.97–$18.62; the average listing price is $9.58 (sweet spot $15–$100). The average incumbent carries 1,009 reviews — the moat a new listing must climb.
## **Related niches in Baby Products**
- 65 [**baby car seat fan**](https://flapen.com/research/us/baby-products/baby-car-seat-fan)$31K/yr+151.9%**Worth a look**- 65 [**tummy time toys**](https://flapen.com/research/us/baby-products/tummy-time-toys)$11.8M/yr-9.5%**Worth a look**- 65 [**sunscreen brush**](https://flapen.com/research/us/baby-products/sunscreen-brush)$615K/yr+314.7%**Worth a look**- 65 [**toddler step stool**](https://flapen.com/research/us/baby-products/toddler-step-stool)$4.1M/yr-7.9%**Worth a look**- 65 [**training diapers 2t-3t**](https://flapen.com/research/us/baby-products/training-diapers-2t-3t)$6.1M/yr+8.7%**Launch it**- 65 [**water baby carrier**](https://flapen.com/research/us/baby-products/water-baby-carrier)$431K/yr+176.5%**Worth a look**[**All Baby Products niches **](https://flapen.com/research/us/baby-products)