---
title: "Potty Toys — $94K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/potty-toys"
last_updated: "2026-08-09T08:56:30.344Z"
locale: en
meta:
description: "Niche score 42/100 · $94K/yr market · 71K searches/yr · $23.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $94K/yr market · 71K searches/yr · $23.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Potty Toys — $94K/yr Amazon US Niche (2026) - Flapen"
---
# **potty toys**
**Skip it**
Soft demand (-17.1% this quarter) — this niche doesn't clear our bar today.
Market size 23Growth 16Conversion 64Competition 40Returns 72Price range 72Avg price 95Brand share 32Review moat 44Quality gap 23
**Avg price**
**Incredible****$23.29**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$6.75–$36.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,057**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$94K**
$94K/yr · 71K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-17.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, potty toys is a $94K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Mar–Dec. Verdict: Skip it — 42/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **potty toys market data**
- **Units sold / yr**
- **4K–5K**
- avg 500–750/product
- **Revenue / yr**
- **$93K–$116K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#2,005**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**33**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 95%
**Open market**
**11%**
- Ms. Rachel53% - Ms Rachel x SR21% - Etuwoe6% - Bright Starts3% - Wizzy Fizzies3% - Sesame Street3% - Open — no brand owns it (7 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 71 weeks — -17.1% search growth over the last 90 days.
5K3KSpike '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/baby-products/potty-toys/trend)
## **Top potty toys search terms**
- **ms rachel potty**43K/yr-21.5%3.8% conv. - **potty toys**16K/yr-6.2%2.9% conv. - **potty toy**8K/yr+8.4%1.5% conv. - **potty toys for toddlers 1-3**4K/yr-62.0%2.8% conv. - **ms rachel potty time with bean toy**84/yr-86.7%25.0% conv. [**All search terms **](https://flapen.com/research/us/baby-products/potty-toys/search-terms)
## **Top potty toys products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$19K30%$28K40%$37K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ms. Rachel 2-in-1 Playtime Floor Potty Trainer With Sound - Stage 1 Training - Removable Potty Seat for Stage 2 Training - 6 Ms. Rachel Sounds and Music - Storage - Removable Parts for Easy Cleaning**Ms. Rachel**$29.34**4.7★260 rev](https://www.amazon.com/dp/B0DYL5SMSL) [2**Ms. Rachel Potty Time with Bean 11 Plush Teddy Bear with Play Toilet & Accessories Toddler Toys for Girls & Boys for Ages 18 Months to 3+**Ms. Rachel**$23.00**4.8★1,220 rev](https://www.amazon.com/dp/B0DD4XSHM5) [3**Ms Rachel x SR-IM SO HAPPY-PINK-WIDTH-M-060**Ms Rachel x SR**$36.48**4.8★9 rev](https://www.amazon.com/dp/B0FZFC3DKL) [4**Ms Rachel x SR-IM SO HAPPY-PINK-WIDTH-M-080**Ms Rachel x SR**$35.36**4.8★9 rev](https://www.amazon.com/dp/B0FZFB14PC) [5**Exclusive 7-Pack Potty Training Pants with Stickers and Success Tracking Chart 2T-4T**Ms. Rachel**$21.96**5.0★18 rev](https://www.amazon.com/dp/B0G4SQLWLC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ms Rachel x SR-IM SO HAPPY-PINK-WIDTH-M-050**Ms Rachel x SR**$33.25**9 rev7mo ago](https://www.amazon.com/dp/B0G5T8L9C8) [**Exclusive 7-Pack Potty Training Pants with Stickers and Success Tracking Chart 2T-4T**Ms. Rachel**$21.96**18 rev7mo ago](https://www.amazon.com/dp/B0G4SQLWLC) [**Ms Rachel x SR-IM SO HAPPY-PINK-WIDTH-M-060**Ms Rachel x SR**$36.48**9 rev8mo ago](https://www.amazon.com/dp/B0FZFC3DKL) [**Ms Rachel x SR-IM SO HAPPY-PINK-WIDTH-M-080**Ms Rachel x SR**$35.36**9 rev8mo ago](https://www.amazon.com/dp/B0FZFB14PC) [**Ms Rachel x SR-IM SO HAPPY-PINK-WIDTH-M-100**Ms Rachel x SR**$35.65**9 rev8mo ago](https://www.amazon.com/dp/B0FZFBXZ7P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ms Rachel x SR-IM SO HAPPY-PINK-WIDTH-M-080**Ms Rachel x SR**$35.36**4.8★**▲ 332%**](https://www.amazon.com/dp/B0FZFB14PC) [**Ms Rachel x SR-IM SO HAPPY-PINK-WIDTH-M-100**Ms Rachel x SR**$35.65**4.8★**▲ 331%**](https://www.amazon.com/dp/B0FZFBXZ7P) [**Ms Rachel x SR-IM SO HAPPY-PINK-WIDTH-M-060**Ms Rachel x SR**$36.48**4.8★**▲ 331%**](https://www.amazon.com/dp/B0FZFC3DKL) [**Ms Rachel x SR-Where is Herbie MID-PINK-WIDTH-M-030**Ms Rachel x SR**$29.33**4.9★**▲ 330%**](https://www.amazon.com/dp/B0FZNL6DWT) [**Ms Rachel x SR-Where is Herbie MID-PINK-WIDTH-M-070**Ms Rachel x SR**$28.99**4.9★**▲ 330%**](https://www.amazon.com/dp/B0FZNVYXWN)
**~~View all trending →~~**
## **What buyers say about potty toys**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**23%
*“Lots of fun”*
**Quality-Overall**8%
*“Good quality toy”*
**Size-Overall**7%
*“Perfect size”*
**Ease Of Use**5%
*“Easy to use”*
**Ease Of Cleaning**5%
*“easy to find to clean up”*
**Value For Money**4%
*“Worth it”*
**Leak-Proof**4%
*“Doesnt leak”*
**Advertised Vs Actual Product**4%
*“It is as advertised”*
**Color**3%
*“Vibrant colors”*
**Noise Level**3%
*“She loves the sounds it makes”*
### **What buyers complain about **
**Size-Overall**15%
*“Sizing is off”*
**Leak-Proof**12%
*“Its leaks”*
**Quality-Overall**9%
*“Not as good quality as I expected”*
**Value For Money**7%
*“thought they were overpriced”*
**Strength**5%
*“Not sturdy”*
**Durability**5%
*“The plastic ball isn't durable”*
**Color**3%
*“had weird brown specs on it”*
**Ease Of Cleaning**3%
*“Difficult to clean”*
**Product Condition**3%
*“Used Product”*
**Age Suitability**2%
*“Not exactly toddler friendly”*
### **Top return reasons **
**Size-Overall**33%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**6%
**Quality-Overall**6%
**Value For Money**6%
**Leak-Proof**5%
**Color**5%
**Age Suitability**4%
**Functionality-Overall**4%
**Strength**4%
## **Common questions**
- **Is potty toys profitable to sell on Amazon United States?**
- The niche generates $94K/yr across 24 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is -17.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the potty toys niche?**
- 13 brands and 33 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in potty toys?**
- Top complaints mined from reviews: Size-Overall, Leak-Proof, Quality-Overall. The return rate is 2.1%.
- **When does demand for potty toys peak?**
- Demand peaks in Mar–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the potty toys niche?**
- Listings span $6.75–$36.48; the average listing price is $23.29 (sweet spot $15–$100). The average incumbent carries 2,057 reviews — the moat a new listing must climb.
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