---
title: "Search terms — potty steps - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/potty-steps/search-terms"
last_updated: "2026-08-05T18:38:07.321Z"
locale: en
meta:
  description: "Niche score 50/100 · $38K/yr market · 38K searches/yr · $23.42 avg price. A small market ($38K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $38K/yr market · 38K searches/yr · $23.42 avg price. A small market ($38K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — potty steps - Flapen"
---

# **potty steps**

**Worth a look**

Shows a sweet-spot price point ($23.42 avg), but a small market ($38K/yr) keeps it on the watch list.

Market size 9Growth 11Conversion 52Competition 83Returns 64Price range 79Avg price 95Brand share 92Review moat 21Quality gap 37

**Avg price**

**Incredible****$23.42**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****43%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Price range**

**Great****$9.51–$36.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****4.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****11,404.22**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-27.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$38K**

$38K/yr · 38K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms