---
title: "Potty Steps — $38K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/potty-steps"
last_updated: "2026-08-09T08:53:38.815Z"
locale: en
meta:
description: "Niche score 50/100 · $38K/yr market · 38K searches/yr · $23.42 avg price. A small market ($38K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $38K/yr market · 38K searches/yr · $23.42 avg price. A small market ($38K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Potty Steps — $38K/yr Amazon US Niche (2026) - Flapen"
---
# **potty steps**
**Worth a look**
Shows a sweet-spot price point ($23.42 avg), but a small market ($38K/yr) keeps it on the watch list.
Market size 9Growth 11Conversion 52Competition 83Returns 64Price range 79Avg price 95Brand share 92Review moat 21Quality gap 37
**Avg price**
**Incredible****$23.42**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****43%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Price range**
**Great****$9.51–$36.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****11,404.22**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-27.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$38K**
$38K/yr · 38K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, potty steps is a $38K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **potty steps market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$47K–$59K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **3.8%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**35 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**43%**
Top 20: 88%
**Top-5 click share**
**32%**
Top 20: 70%
**Open market**
**51%**
- Forbena11% - RABB 1ST9% - SKYROKU9% - Dreambaby7% - Handy Laundry6% - PRIMLECT6%
## **Demand & seasonality**
Weekly Amazon search volume, last 63 weeks — -27.2% search growth over the last 90 days.
1K750Prime Day '25Spike '25Black Friday '25 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/baby-products/potty-steps/trend)
## **Top potty steps search terms**
- **potty steps**15K/yr-31.3%4.2% conv. - **potty step**10K/yr-17.9%5.7% conv. - **potty training steps**8K/yr-51.7%3.9% conv. - **folding stool for kids**5K/yr+47.7%3.1% conv. [**All search terms **](https://flapen.com/research/us/baby-products/potty-steps/search-terms)
## **Top potty steps products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$7544%$2K6%$2K8%$3K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Forbena Potty Training Toilet Seat with Step Stool Ladder Toddler Kids Potty Seat for Boys Girls Non Slip Foldable Toilet Training Seat with Soft Cushion Comfortable Handles (White-Grey)**Forbena**$25.77**4.6★1,470 rev](https://www.amazon.com/dp/B0CJXNGNKR) [2**SKYROKU Potty Training Toilet 2-in-1 Anti-Slip Seat with Step Stool**SKYROKU**$32.73**4.5★19,193 rev](https://www.amazon.com/dp/B0CQZS53HL) [3**Dreambaby Step Stool for Kids - Non-Slip Base and Contoured Design for Toilet Potty Training and Sink Use**Dreambaby**$12.83**4.7★10,728 rev](https://www.amazon.com/dp/B016P2STRW) [4**Potty Training Seat Primlect Upgrade Ultra-Stable Toddler Toilet Seat for Kids Boys Girls 2 in 1 Potty Training Toilet with Step Stool Adjustable Seat and Ladder Non-Slip Pad Splash Guard (Grey)**PRIMLECT**$33.31**4.5★3,085 rev](https://www.amazon.com/dp/B0C99134CR) [5**HBTower Potty Training Seat with Step Stool Ladder for Toddlers Adjustable Kids Toilet Seat with Splash Guard Anti-Slip Pads & Safety Handles Comfortable Potty Chair for Boys & Girls (Grey)**HBTower**$23.01**4.4★627 rev](https://www.amazon.com/dp/B0FBRRZJG4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Squatting Potty for Adults 6.7 Toilet Stool Squat Adult Portable Poop Stool Adult for Bathroom Toilet Foot Potty Stools for Pooping Lightweight Banco para Bano for Travel Non-Slip**Rcemlip**$10.20**531 rev8mo ago](https://www.amazon.com/dp/B0FT7L86CC) [**HBTower Potty Training Seat with Step Stool Ladder for Toddlers Adjustable Kids Toilet Seat with Splash Guard Anti-Slip Pads & Safety Handles Comfortable Potty Chair for Boys & Girls (Grey)**HBTower**$23.01**627 rev11mo ago](https://www.amazon.com/dp/B0FBRRZJG4) [**SKYROKU Potty Training Toilet 2-in-1 Anti-Slip Seat with Step Stool**SKYROKU**$33.21**19,193 rev1y ago](https://www.amazon.com/dp/B0DXQ3N1YB) [**Wooden 2 Step Stool for Kids Bathroom Sink Foldable Anti-Slip 2-Step for Toilet Potty Training Child Stepping Stool for Kitchen Nursery Bedroom Sturdy Non Slip Adult Stool for Closet Grey**Joothlin**$34.11**284 rev1y ago](https://www.amazon.com/dp/B0DNPXT3HG) [**COOSEYA Potty Training Toilet with Step Stool Ladder Toddler Kids Potty Training Seat for Boys Girls Foldable Non-Slip Toilet Toddler Seat Splash Guard Soft Cushion Safety Handles (Grey)**COOSEYA**$23.15**740 rev1y ago](https://www.amazon.com/dp/B0DJXG9LXS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Squatting Potty for Adults 6.7 Toilet Stool Squat Adult Portable Poop Stool Adult for Bathroom Toilet Foot Potty Stools for Pooping Lightweight Banco para Bano for Travel Non-Slip**Rcemlip**$10.20**4.4★**▲ 284%**](https://www.amazon.com/dp/B0FT7L86CC) [**Handy Laundry Folding Step Stool - Sturdy Enough Collapsible Stool to Support Adults - Opens Easy with One Flip - Great for Kitchen Bathroom or Bedroom (Black - 9 Inch)**Handy Laundry**$11.52**4.7★**▲ 148%**](https://www.amazon.com/dp/B014WOXB6O) [**Handy Laundry Folding Lightweight Step Stool - Sturdy Enough to Support Adults - Opens Easy with One Flip - Great for Kitchen Bathroom or Bedroom (Pink - 9 Inch)**Handy Laundry**$12.98**4.7★**▲ 121%**](https://www.amazon.com/dp/B0C7WNMX75) [**Wooden 2 Step Stool for Kids Bathroom Sink Foldable Anti-Slip 2-Step for Toilet Potty Training Child Stepping Stool for Kitchen Nursery Bedroom Sturdy Non Slip Adult Stool for Closet Grey**Joothlin**$34.11**4.3★**▲ 75%**](https://www.amazon.com/dp/B0DNPXT3HG) [**ACSTEP Folding Step Stool 9 Inch Sturdy Collapsible Kitchen Step Stool Foldable for Kids Toddlers & Adults Non Slip Lightweight Foot Stools with Handle Holds 300 lbs Ideal for Bathroom Bedroom**ACSTEP**$10.01**4.6★**▲ 60%**](https://www.amazon.com/dp/B09472RY19)
**~~View all trending →~~**
## **What buyers say about potty steps**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Strength**17%
*“Feels sturdy”*
**Ease Of Use**11%
*“Ease of use”*
**Quality-Overall**9%
*“Amazing quality, easy to put together”*
**Size-Overall**7%
*“Fits our toilet perfectly”*
**Advertised Vs Actual Product**5%
*“As Described”*
**Value For Money**5%
*“Great deal”*
**Assembly/Installation**5%
*“Easy to install”*
**Weight Light**4%
*“The chair is lightweight”*
**Durability**3%
*“the material feels durable”*
**Comfort-Overall**2%
*“Very comfortable”*
### **What buyers complain about **
**Size-Overall**13%
*“Awkward Fit”*
**Strength**13%
*“Flimsy plastic”*
**Durability**7%
*“Falling apart”*
**Quality-Overall**7%
*“Not the expected quality”*
**Assembly/Installation**5%
*“A pain to put together”*
**Ease Of Use**3%
*“So hard to turn”*
**Grip**3%
*“Slip and Fall”*
**Balance/Stability**3%
*“its not that stable”*
**Product Condition**2%
*“Was sent a used one”*
**Leak-Proof**2%
*“Leaks urine”*
### **Top return reasons **
**Size-Overall**37%
**Defective Material/Parts**6%
**Strength**6%
**Advertised Vs Actual Product**5%
**Functionality-Overall**4%
**Balance/Stability**3%
**Product Condition**3%
**Assembly/Installation**3%
**Age Suitability**3%
**Quality-Overall**3%
## **Common questions**
- **Is potty steps profitable to sell on Amazon United States?**
- The niche generates $38K/yr across 54 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -27.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the potty steps niche?**
- 35 brands and 40 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 43% of demand.
- **What do buyers complain about in potty steps?**
- Top complaints mined from reviews: Size-Overall, Strength, Durability. The return rate is 2.5%.
- **When does demand for potty steps peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the potty steps niche?**
- Listings span $9.51–$36.20; the average listing price is $23.42 (sweet spot $15–$100). The average incumbent carries 11,404 reviews — the moat a new listing must climb.
## **Related niches in Baby Products**
- 65 [**baby car seat fan**](https://flapen.com/research/us/baby-products/baby-car-seat-fan)$31K/yr+151.9%**Worth a look**- 65 [**tummy time toys**](https://flapen.com/research/us/baby-products/tummy-time-toys)$11.8M/yr-9.5%**Worth a look**- 65 [**sunscreen brush**](https://flapen.com/research/us/baby-products/sunscreen-brush)$615K/yr+314.7%**Worth a look**- 65 [**toddler step stool**](https://flapen.com/research/us/baby-products/toddler-step-stool)$4.1M/yr-7.9%**Worth a look**- 65 [**training diapers 2t-3t**](https://flapen.com/research/us/baby-products/training-diapers-2t-3t)$6.1M/yr+8.7%**Launch it**- 65 [**water baby carrier**](https://flapen.com/research/us/baby-products/water-baby-carrier)$431K/yr+176.5%**Worth a look**[**All Baby Products niches **](https://flapen.com/research/us/baby-products)