---
title: "Pigeon — $1.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/pigeon"
last_updated: "2026-08-09T11:44:56.344Z"
locale: en
meta:
description: "Niche score 44/100 · $1.9M/yr market · 1.3M searches/yr · $32.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $1.9M/yr market · 1.3M searches/yr · $32.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pigeon — $1.9M/yr Amazon US Niche (2026) - Flapen"
---
# **pigeon**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 92Growth 30Conversion 52Competition 14Returns 38Price range 95Avg price 95Brand share 0Review moat 64Quality gap 16
**Avg price**
**Incredible****$32.40**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.79–$41.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.9M**
$1.9M/yr · 1.3M searches
**Review moat**
**Good****946.1**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+4.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pigeon is a $1.9M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pigeon market data**
- **Units sold / yr**
- **60K–80K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$1.9M–$2.6M**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#98**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- PIGEON97% - Ravensburger2% - NUK2%
## **Demand**
Weekly Amazon search volume, last 18 weeks — +4.2% search growth over the last 90 days.
45K35KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/baby-products/pigeon/trend)
## **Top pigeon search terms**
- **pigeon bottle**506K/yr+15.6%4.0% conv. - **pigeon glass baby bottle**289K/yr-11.0%5.3% conv. - **pigeon**212K/yr+12.3%0.5% conv. - **pigeon bottles**55K/yr+9.7%4.5% conv. - **pigeon baby bottle**39K/yr+19.5%3.7% conv. - **pigeon bottle glass**33K/yr-10.5%5.9% conv. - **pigeon glass bottle**24K/yr-14.8%5.8% conv. - **biberon pigeon**21K/yr-10.7%0.7% conv. - **pigeon glass bottles**20K/yr-28.5%4.1% conv. - **biberones pigeon**14K/yr-9.3%0.4% conv. [**All search terms **](https://flapen.com/research/us/baby-products/pigeon/search-terms)
## **Top pigeon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$185K20%$371K30%$556K40%$741K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pigeon Glass Nursing Bottle Wide Neck Anti-Colic Streamlined Body Natural Feel Easy to Clean Heat-Resistant 5.4 Oz (Pack of 2) Includes 2pcs SS Nipples (0m+)**PIGEON**$33.19**4.7★1,117 rev](https://www.amazon.com/dp/B0BGPJY2MN) [2**Pigeon PP Nursing Bottle Wide Neck Anti-Colic Streamlined Body Natural Feel Easy to Clean 5 Oz (Pack of 4) Includes 4pcs SS Nipples (0m+)**PIGEON**$35.03**4.8★1,302 rev](https://www.amazon.com/dp/B0BGX94WMP) [3**Pigeon Glass Nursing Bottle Wide Neck Anti-Colic Streamlined Body Natural Feel Easy to Clean Heat-Resistant 8.1 Oz (Pack of 2) Includes 2pcs M Nipples (3m+)**PIGEON**$34.13**4.7★1,117 rev](https://www.amazon.com/dp/B0BGPLGL4F) [4**Pigeon PPSU Nursing Baby Bottle Wide Neck Anti-Colic Streamlined Body Natural Feel Easy to Clean 5 Oz (Pack of 2) Includes 2pcs SS Nipples (0m+)**PIGEON**$32.27**4.8★814 rev](https://www.amazon.com/dp/B0BGWW4KMP) [5**Pigeon PP Nursing Bottle Wide Neck Anti-Colic Streamlined Body Natural Feel Easy to Clean 8.1 Oz(Pack of 4) Includes 4pcs M Nipples (3m+)**PIGEON**$36.08**4.8★1,302 rev](https://www.amazon.com/dp/B0BGX61X65)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pigeon Silicone Coating (Glass Inside/Silicone Outside) Baby Bottle Wide Neck Streamlined Body Natural Feel Easy to Clean Heat-Resistant 5 Oz (Pack of 2) Includes 2 pcs SS Nipples (0m+)**PIGEON**$40.19**170 rev7mo ago](https://www.amazon.com/dp/B0G6K249YY) [**Pigeon Silicone Coating (Glass Inside/Silicone Outside) Baby Bottle Wide Neck Streamlined Body Natural Feel Easy to Clean Heat-Resistant 8 Oz (Pack of 2) Includes 2 pcs M Nipples (3m+)**PIGEON**$41.29**170 rev7mo ago](https://www.amazon.com/dp/B0G6KMK8KJ) [**NUK Perfect Match Natural + Anti-Colic Bottle 5 oz 4 Pack**NUK**$22.26**1,899 rev1y ago](https://www.amazon.com/dp/B00GLNJU2E) [**Ravensburger Oh My Pigeons! Funny Family Party Game for Ages 8 and Up | Amazon Exclusive**Ravensburger**$16.79**756 rev2y ago](https://www.amazon.com/dp/B0D3FGZW4T) [**Pigeon PP Nursing Bottle Wide Neck Anti-Colic Streamlined Body Natural Feel Easy to Clean 5 Oz (Pack of 4) Includes 4pcs SS Nipples (0m+)**PIGEON**$35.03**1,302 rev3y ago](https://www.amazon.com/dp/B0BGX94WMP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pigeon Silicone Coating (Glass Inside/Silicone Outside) Baby Bottle Wide Neck Streamlined Body Natural Feel Easy to Clean Heat-Resistant 5 Oz (Pack of 2) Includes 2 pcs SS Nipples (0m+)**PIGEON**$40.19**4.7★**▲ 80%**](https://www.amazon.com/dp/B0G6K249YY) [**Pigeon Silicone Coating (Glass Inside/Silicone Outside) Baby Bottle Wide Neck Streamlined Body Natural Feel Easy to Clean Heat-Resistant 8 Oz (Pack of 2) Includes 2 pcs M Nipples (3m+)**PIGEON**$41.29**4.7★**▲ 69%**](https://www.amazon.com/dp/B0G6KMK8KJ) [**Pigeon Glass Nursing Bottle Wide Neck Anti-Colic Streamlined Body Natural Feel Easy to Clean Heat-Resistant 8.1 Oz (Pack of 2) Includes 2pcs M Nipples (3m+)**PIGEON**$34.13**4.7★**▲ 31%**](https://www.amazon.com/dp/B0BGPLGL4F) [**Pigeon PP Nursing Bottle Wide Neck Anti-Colic Streamlined Body Natural Feel Easy to Clean 8.1 Oz(Pack of 4) Includes 4pcs M Nipples (3m+)**PIGEON**$36.08**4.8★**▲ 21%**](https://www.amazon.com/dp/B0BGX61X65) [**NUK Perfect Match Natural + Anti-Colic Bottle 5 oz 4 Pack**NUK**$22.26**4.7★**— 8%**](https://www.amazon.com/dp/B00GLNJU2E)
**~~View all trending →~~**
## **What buyers say about pigeon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Breastfeeding Friendly**15%
*“Best bottle for breastfed baby”*
**Quality-Overall**13%
*“These bottles are excellent quality”*
**Fun/Entertainment Experience**11%
*“Fun family game”*
**Ease Of Cleaning**9%
*“all the pieces are clean”*
**Leak-Proof**8%
*“No leaking”*
**Ease Of Use**7%
*“Easy to use”*
**Value For Money**4%
*“worth the price”*
**Ease Of Feeding**4%
*“feeds without any issues”*
**Soft Feel**4%
*“soft enough for baby”*
**Durability**4%
*“they dont break easily”*
### **What buyers complain about **
**Durability**12%
*“after 1 week of use”*
**Value For Money**10%
*“expensive”*
**Size-Overall**9%
*“I wish it broke better, larger pieces”*
**Advertised Vs Actual Product**6%
*“Wrong size in description”*
**Leak-Proof**6%
*“our bottles keep leaking”*
**Quality-Overall**5%
*“It's very terrible great quality bottle”*
**Breastfeeding Friendly**4%
*“Breastfeeding baby refused all bottles”*
**Choking**3%
*“choke from the fast flow. I got the lowest one”*
**Weight Heavy**3%
*“It was a heavy yes for us”*
**Fun/Entertainment Experience**2%
*“Terrible game”*
### **Top return reasons **
**Size-Overall**20%
**Material Quality**18%
**Advertised Vs Actual Product**12%
**Value For Money**11%
**Leak-Proof**7%
**Functionality-Overall**7%
**Age Suitability**5%
**Breastfeeding Friendly**2%
**Compatibility-Overall**2%
**Quality-Overall**2%
## **Common questions**
- **Is pigeon profitable to sell on Amazon United States?**
- The niche generates $1.9M/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Skip it (44/100).
- **How competitive is the pigeon niche?**
- 3 brands and 9 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pigeon?**
- Top complaints mined from reviews: Durability, Value For Money, Size-Overall. The return rate is 3.9%.
- **What does it cost to enter the pigeon niche?**
- Listings span $16.79–$41.29; the average listing price is $32.40 (sweet spot $15–$100). The average incumbent carries 946 reviews — the moat a new listing must climb.
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