---
title: "Pediasure Vanilla 24 Pack — $2.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/pediasure-vanilla-24-pack"
last_updated: "2026-08-09T11:06:07.183Z"
locale: en
meta:
description: "Niche score 54/100 · $2.9M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $2.9M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pediasure Vanilla 24 Pack — $2.9M/yr Amazon US Niche (2026) - Flapen"
---
# **pediasure vanilla 24 pack**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 96Growth 25Conversion 75Competition 34Returns 100Price range 90Avg price 95Brand share 0Review moat 36Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.9M**
$2.9M/yr · 1.2M searches
**Avg price**
**Incredible****$34.95**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.57–$69.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****7.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,891.63**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-0.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pediasure vanilla 24 pack is a $2.9M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Worth a look — 54/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pediasure vanilla 24 pack market data**
- **Units sold / yr**
- **100K–125K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$3.5M–$4.4M**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **—flat
**Sellers**
**64**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**0%**
- PediaSure98% - Orgain2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.1% search growth over the last 90 days.
35K25KPrime Day '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/baby-products/pediasure-vanilla-24-pack/trend)
## **Top pediasure vanilla 24 pack search terms**
- **pediasure**572K/yr+5.8%7.8% conv. - **pediasure grow and gain**277K/yr-8.4%10.1% conv. - **pediasure for kids**99K/yr-21.9%4.6% conv. - **pediasure chocolate**28K/yr+39.7%7.5% conv. - **pediasure protein shakes for kids**23K/yr+4.7%5.7% conv. - **pediasure vanilla**31K/yr+8.9%6.1% conv. - **pedisure**18K/yr+7.1%5.1% conv. - **alacta plus powder milk**19K/yr-17.1%0.0% conv. - **toddler nutritional drink**14K/yr+5.4%0.4% conv. - **ensure for kids**15K/yr+1.8%2.2% conv. [**All search terms **](https://flapen.com/research/us/baby-products/pediasure-vanilla-24-pack/search-terms)
## **Top pediasure vanilla 24 pack products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$288K20%$577K30%$865K40%$1.2M101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PediaSure Grow & Gain with Immune Support 27 Vitamins & Minerals for Kids 7g Protein Non-GMO Gluten-Free Vanilla 8-fl-oz Bottle Pack of 24**PediaSure**$42.72**4.8★5,057 rev](https://www.amazon.com/dp/B000ARPKBW) [2**PediaSure Grow & Gain with Immune Support 27 Vitamins & Minerals for Kids 7g Protein Non-GMO Gluten-Free Chocolate 8-fl-oz Bottle Pack of 24**PediaSure**$42.16**4.8★9,736 rev](https://www.amazon.com/dp/B000ARPKBM) [3**PediaSure Grow & Gain with Immune Support Shake Mix Powder 23 Vitamins & Minerals 6g Protein Non-GMO Gluten-Free Vanilla 14.1 oz Can Pack of 3-24 servings**PediaSure**$35.28**4.7★4,004 rev](https://www.amazon.com/dp/B010OW5YV8) [4**PediaSure Grow & Gain with Immune Support Shake Mix Powder 23 Vitamins & Minerals 6g Protein Non-GMO Gluten-Free Kids Nutrition Vanilla 14.1 oz Can Pack of 6-48 Servings**PediaSure**$69.46**4.7★4,004 rev](https://www.amazon.com/dp/B07C9K3HXV) [5**PediaSure Grow & Gain with Immune Support 27 Vitamins & Minerals for Kids 7g Protein Non-GMO Gluten-Free Strawberry 8-fl-oz Bottle Pack of 24**PediaSure**$42.49**4.7★2,075 rev](https://www.amazon.com/dp/B000AS1LHI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PediaSure Protein Protein Shake for Kids 14g Protein 27 Vitamins & Minerals Vanilla 8-fl-oz Bottle Pack of 24**PediaSure**$38.79**52 rev3mo ago](https://www.amazon.com/dp/B0GQ6MHLF4) [**PediaSure SideKicks Kids Protein Shake With Key Nutrients and Protein to Help Fill Nutrient Gaps Vanilla 8-fl-oz Bottle Pack of 24**PediaSure**$38.28**1,353 rev8y ago](https://www.amazon.com/dp/B07BJHXZ6X) [**PediaSure SideKicks Kids Protein Shake With Key Nutrients and Protein to Help Kids Catch Up on Growth and Fill Nutrient Gaps Chocolate 8-fl-oz Bottle Pack of 24**PediaSure**$43.47**1,505 rev8y ago](https://www.amazon.com/dp/B07BJJ4DHV) [**PediaSure Grow & Gain with Immune Support Shake Mix Powder 23 Vitamins & Minerals 6g Protein Non-GMO Gluten-Free Kids Nutrition Vanilla 14.1 oz Can Pack of 6-48 Servings**PediaSure**$69.46**4,004 rev8y ago](https://www.amazon.com/dp/B07C9K3HXV) [**PediaSure Grow & Gain with Immune Support Shake Mix Powder 23 Vitamins & Minerals 6g Protein Non-GMO Gluten-Free Chocolate 14.1 oz Can Pack of 3-24 servings**PediaSure**$34.40**3,051 rev8y ago](https://www.amazon.com/dp/B07BJJ55J5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PediaSure Protein Protein Shake for Kids 14g Protein 27 Vitamins & Minerals Vanilla 8-fl-oz Bottle Pack of 24**PediaSure**$38.79**3.3★**▲ 289%**](https://www.amazon.com/dp/B0GQ6MHLF4) [**PediaSure SideKicks Kids Protein Shake With Key Nutrients and Protein to Help Kids Catch Up on Growth and Fill Nutrient Gaps Chocolate 8-fl-oz Bottle Pack of 24**PediaSure**$43.47**4.8★**▲ 89%**](https://www.amazon.com/dp/B07BJJ4DHV) [**PediaSure Grow & Gain with Immune Support 27 Vitamins & Minerals for Kids 7g Protein Non-GMO Gluten-Free Banana 8-fl-oz Bottle Pack of 24**PediaSure**$45.27**4.8★**▲ 77%**](https://www.amazon.com/dp/B00KQ0BN46) [**PediaSure Grow & Gain with Immune Support Shake Mix Powder 23 Vitamins & Minerals 6g Protein Non-GMO Gluten-Free Kids Nutrition Strawberry 14.1 oz Can Pack of 6-48 servings**PediaSure**$59.04**4.7★**▲ 11%**](https://www.amazon.com/dp/B07BJHLK4B) [**PediaSure Grow & Gain with Immune Support 27 Vitamins & Minerals for Kids 7g Protein Non-GMO Gluten-Free Vanilla 8-fl-oz Bottle Pack of 24**PediaSure**$42.72**4.8★**▲ 11%**](https://www.amazon.com/dp/B000ARPKBW)
**~~View all trending →~~**
## **What buyers say about pediasure vanilla 24 pack**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Nutritional Content**25%
*“It's a great nutritional supplement”*
**Taste-Overall**20%
*“Good Taste”*
**Flavor**9%
*“great flavor”*
**Value For Money**7%
*“Priced right”*
**Quality-Overall**6%
*“The quality is authentic”*
**Weight Gain**3%
*“Work well for weight gain”*
**Ease Of Use**3%
*“convenient for everyday use”*
**Vitamin**2%
*“Its convenient, nutritious, and gives extra vitamins and protein when kids dont eat enough during the day”*
**Advertised Vs Actual Product**2%
*“Absolutely works as expected”*
**Ingredients-Overall**1%
*“the ingredients are great”*
### **What buyers complain about **
**Taste-Overall**22%
*“They have an aftertaste”*
**Value For Money**10%
*“Too expensive”*
**Flavor**10%
*“Flavor not as good”*
**Nutritional Content**8%
*“It's so frustrating because I was getting concerned that he wasn't getting the proper nutrients his body needs”*
**Ingredients-Overall**6%
*“Bad taste and ingredients”*
**Sweetness**4%
*“not sweet at all”*
**Ease Of Use**3%
*“I can no longer use it”*
**Thickness**3%
*“My kids cant stand the thickness”*
**Functionality-Overall**2%
*“Didnt work for us”*
**Color**2%
*“The color is vanilla and not strawberry”*
### **Top return reasons **
**Value For Money**75%
**Functionality-Overall**25%
## **Common questions**
- **Is pediasure vanilla 24 pack profitable to sell on Amazon United States?**
- The niche generates $2.9M/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the pediasure vanilla 24 pack niche?**
- 2 brands and 64 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pediasure vanilla 24 pack?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- **When does demand for pediasure vanilla 24 pack peak?**
- Demand peaks in Jul; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the pediasure vanilla 24 pack niche?**
- Listings span $11.57–$69.46; the average listing price is $34.95 (sweet spot $15–$100). The average incumbent carries 2,892 reviews — the moat a new listing must climb.
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