---
title: "Paw Patrol Wall Decal — $61K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/paw-patrol-wall-decal"
last_updated: "2026-08-09T13:17:06.537Z"
locale: en
meta:
description: "Niche score 40/100 · $61K/yr market · 123K searches/yr · $18.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $61K/yr market · 123K searches/yr · $18.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paw Patrol Wall Decal — $61K/yr Amazon US Niche (2026) - Flapen"
---
# **paw patrol wall decal**
**Skip it**
Soft demand (-32.7% this quarter) — this niche doesn't clear our bar today.
Market size 15Growth 9Conversion 33Competition 57Returns 75Price range 85Avg price 84Brand share 41Review moat 49Quality gap 23
**Price range**
**Great****$5.96–$79.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$18.68**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,570.4**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$61K**
$61K/yr · 123K searches
**Growth**
**Bad****-32.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, paw patrol wall decal is a $61K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 40/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paw patrol wall decal market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$75K–$93K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#7,624**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **68%**
- **Out of stock**
- **7.2%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 95%
**Open market**
**16%**
- WALL PALZ40% - RoomMates16% - Trends International10% - Idea Nuova7% - Unique7% - Sinekong4% - Open — no brand owns it (7 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -32.7% search growth over the last 90 days.
3K2KHoliday '24Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/baby-products/paw-patrol-wall-decal/trend)
## **Top paw patrol wall decal search terms**
- **paw patrol wall decor**38K/yr-38.2%0.9% conv. - **paw patrol wall decal**30K/yr-38.3%0.9% conv. - **paw patrol wall stickers**12K/yr-38.3%1.1% conv. - **paw patrol decals**8K/yr+3.8%0.9% conv. - **paw patrol wall decals**8K/yr+13.4%1.2% conv. - **paw patrol wall art**7K/yr-22.4%0.9% conv. - **paw patrol posters for boys room**7K/yr-30.7%4.5% conv. - **paw patrol pictures for walls**5K/yr-40.7%0.9% conv. - **paw patrol posters**4K/yr-24.8%2.7% conv. - **paw patrol decals for wall**4K/yr-47.4%2.6% conv. [**All search terms **](https://flapen.com/research/us/baby-products/paw-patrol-wall-decal/search-terms)
## **Top paw patrol wall decal products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$12K30%$18K40%$24K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Paw Patrol Puppies Wall Decals - Chase Marshall Rubble Skye Vinyl Wall Sticker Bedroom Decorations - Paw Patrol Room Decor Peel and Stick**WALL PALZ**$19.62**4.7★222 rev](https://www.amazon.com/dp/B0D98PFL8P) [2**Paw Patrol Puppy Faces Wall Decals - Chase Marshall Rubble Skye Vinyl Wall Sticker Bedroom Decorations - Paw Patrol Room Decor Peel and Stick**WALL PALZ**$18.71**4.7★222 rev](https://www.amazon.com/dp/B0DFMQG41S) [3**RoomMates Paw Patrol Peel and Stick Giant Wall Decals with Alphabet for Personalization Vinyl Blue Red Pink Yellow Removable Repositionable No Sticky Residue For Smooth Surfaces**RoomMates**$17.96**4.6★112 rev](https://www.amazon.com/dp/B09QMW3N3P) [4**Paw Patrol Door Multicolor Poster - 27 x 60 (1 Pc) - Adorable Wall Decor for Kids Room Perfect Celebratory Accessory for Fans**Unique**$5.96**4.8★1,243 rev](https://www.amazon.com/dp/B0839QW1M7) [5**RoomMates RMK12133BD Paw Patrol Peel & Stick Wallpaper Border**RoomMates**$16.24**4.5★61 rev](https://www.amazon.com/dp/B0C5Y679NS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Paw Patrol Chase Peeking Wall Decal - 7 Vinyl Wall Sticker Bedroom Decorations - Paw Patrol Room Decor Peel and Stick**WALL PALZ**$9.98**222 rev1y ago](https://www.amazon.com/dp/B0DVCHDGLN) [**Paw Patrol Puppy Faces Wall Decals - Chase Marshall Rubble Skye Vinyl Wall Sticker Bedroom Decorations - Paw Patrol Room Decor Peel and Stick**WALL PALZ**$18.71**222 rev1y ago](https://www.amazon.com/dp/B0DFMQG41S) [**Nickelodeon Paw Patrol 4 Pack Square Canvas Wall Art Set 11x11 each**Idea Nuova**$29.27**9,144 rev1y ago](https://www.amazon.com/dp/B0DBRXB9RR) [**Paw Patrol Puppies Wall Decals - Chase Marshall Rubble Skye Vinyl Wall Sticker Bedroom Decorations - Paw Patrol Room Decor Peel and Stick**WALL PALZ**$19.62**222 rev2y ago](https://www.amazon.com/dp/B0D98PFL8P) [**Paw Patrol Chase Wall Decal - Large 20 Vinyl Wall Sticker Bedroom Decorations - Paw Patrol Room Decor Peel and Stick**WALL PALZ**$18.23**222 rev2y ago](https://www.amazon.com/dp/B0D98XLZJW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Paw Patrol Nickelodeon Boys 3 Pack Short Sleeve T-Shirt for Toddler and Big Kids**Paw Patrol**$26.98**4.6★**▲ 383%**](https://www.amazon.com/dp/B088B9VPV6) [**Nickelodeon Paw Patrol: The Mighty Movie - One Sheet Wall Poster 34L x 22.4W Unframed Version**Trends International**$10.10**4.5★**▲ 88%**](https://www.amazon.com/dp/B0CDQH3F6T) [**Paw Patrol Chase Wall Decal - Large 20 Vinyl Wall Sticker Bedroom Decorations - Paw Patrol Room Decor Peel and Stick**WALL PALZ**$18.23**4.7★**▲ 47%**](https://www.amazon.com/dp/B0D98XLZJW) [**RoomMates RMK12133BD Paw Patrol Peel & Stick Wallpaper Border**RoomMates**$16.24**4.5★**▲ 31%**](https://www.amazon.com/dp/B0C5Y679NS) [**Paw Patrol Puppies Wall Decals - Chase Marshall Rubble Skye Vinyl Wall Sticker Bedroom Decorations - Paw Patrol Room Decor Peel and Stick**WALL PALZ**$19.62**4.7★**▲ 30%**](https://www.amazon.com/dp/B0D98PFL8P)
**~~View all trending →~~**
## **What buyers say about paw patrol wall decal**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“High quality and the picture was clear”*
**Adhesion/Stickiness**11%
*“It adhered perfectly to the wall”*
**Ease Of Use**8%
*“Easy to use”*
**Efficiency**7%
*“Works well”*
**Value For Money**7%
*“definitely worth the price”*
**Brightness/Shine/Glow**6%
*“Cute light”*
**Image/Picture Clarity**5%
*“The picture is cute”*
**Color**5%
*“how bright the colors are”*
**Size-Overall**4%
*“Perfect size”*
**Design-Overall**4%
*“It has a cute design without being super aggressive”*
### **What buyers complain about **
**Brightness/Shine/Glow**20%
*“it never glowed ina dark was a waste of money”*
**Adhesion/Stickiness**17%
*“Does not stick”*
**Durability**13%
*“Stopped working after one use”*
**Size-Overall**12%
*“Not 7 inches”*
**Advertised Vs Actual Product**7%
*“Measurements are slightly off”*
**Value For Money**7%
*“Too expensive”*
**Thickness**5%
*“Typical thin poster”*
**Charging**3%
*“it has to stay plugged in”*
**Functionality-Overall**3%
*“won't come on at all”*
### **Top return reasons **
**Size-Overall**28%
**Advertised Vs Actual Product**10%
**Defective Material/Parts**8%
**Value For Money**7%
**Functionality-Overall**6%
**Material Quality**6%
**Brightness/Shine/Glow**5%
**Bulb Flicker/Dimming/Color**4%
**Adhesion/Stickiness**4%
**Color**3%
## **Common questions**
- **Is paw patrol wall decal profitable to sell on Amazon United States?**
- The niche generates $61K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -32.7%. Flapen's verdict: Skip it (40/100).
- **How competitive is the paw patrol wall decal niche?**
- 13 brands and 37 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in paw patrol wall decal?**
- Top complaints mined from reviews: Brightness/Shine/Glow, Adhesion/Stickiness, Durability. The return rate is 2.0%.
- **When does demand for paw patrol wall decal peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the paw patrol wall decal niche?**
- Listings span $5.96–$79.98; the average listing price is $18.68 (sweet spot $15–$100). The average incumbent carries 1,570 reviews — the moat a new listing must climb.
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